Telcos are facing a dual squeeze: infrastructure development costs are rising while revenue growth remains flat. At the same time, they struggle with high rates of customer churn, often rolling out new services that fail to achieve sustainable adoption. Adding to the challenge, consumers are increasingly exposed to cybercrime risks across their mobile and broadband devices, yet telco-led cybersecurity offerings rarely see more than 5% subscriber uptake. The core issues driving this poor adoption are the perceived complexity and high cost of the services, leaving a gap between consumer needs and telco solutions.
To address these challenges, telcos must rethink how they package, price, and position cybersecurity services within their broader portfolio. Simplifying onboarding processes, reducing friction in customer education, and offering tiered or bundled pricing can help overcome adoption barriers. Leveraging trusted digital channels and marketing campaigns that emphasize ease of use and peace of mind could build stronger consumer confidence. Ultimately, telcos have an opportunity to move beyond simply launching services and instead design them as intuitive, customer-first experiences that directly align with consumer concerns about digital safety.
Join Allot and a select group of your industry peers as we discuss value driven offerings, adoption that relies on simplicity, accessibility and trust and position cybersecurity as a core digital necessity to reduce churn.