Roundtable

Meeting the New Customer Imperative: Driving CX and Efficiency Gains with Agentic AI

October 5, 2026 12:30 pm - 2:00 pm EDT
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People first.
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How can organizations operationalize agentic AI at scale to meet rising customer expectations while driving greater efficiency, personalization, and measurable business value?

Customers no longer view AI as a novelty; it is quickly becoming table stakes for meeting rising customer experience expectations. The first wave of generative AI reset expectations for instant responses, personalized journeys, and faster engagement. Now, developments in agentic AI are set to raise the bar again, increasing expectations for hyper-personalization, efficiency, and speed. Yet leaders are struggling to keep pace with change, scale CX and AI initiatives, navigate evolving technology, and prove ROI. So how can organizations move beyond pilots and incremental enhancements to deliver meaningful customer and business value at scale?

As organizations look to operationalize AI across the enterprise, the focus is shifting toward how agentic experiences, orchestration, workforce intelligence, and workflows can work together to reduce operational complexity and improve both CX and efficiency. Leaders are exploring how to connect these capabilities, establish best practices, and create the foundation needed to launch and scale new AI-driven initiatives while demonstrating measurable value.

Join industry peers to discuss how organizations are navigating the next evolution of customer experience, moving agentic AI from experimentation into enterprise execution, and balancing rising customer expectations with operational efficiency. Together, we’ll share practical lessons on scaling AI-driven initiatives, managing complexity, and defining where agentic AI can deliver the greatest value.

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Discussion Topics

1

Managing fragmented customer journeys and scaling personalization to meet evolving expectations while strengthening loyalty and reducing customer effort.

2

Redefining how work gets done as organizations integrate AI across CX operations, optimize workflows, and prepare teams for AI-augmented work.

3

Moving agentic AI beyond pilots by addressing scalability, integration, ROI, enterprise trust, and responsible deployment.

About Amazon Web Services, Inc

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from global data centers. Millions of customers, including the fastest-growing startups, largest enterprises, and leading government agencies, leverage AWS to reduce costs, enhance agility, and accelerate innovation. Since 2006, we've transformed industries and lives by working backwards from our customers' needs to provide tailored cloud infrastructure solutions.

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Closed door, tailored conversations to benchmark, share and get better equipped to solve complex transformation projects.

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Meet industry leading like-minded executives tackling similar initiatives.

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"Very engaging on the right topics and with the right people, I very much look forward to (attending more) in the future"
Alex Boehme, CTO, H&M Group
"Since the session I did have several of the attendees reach out to me. We were able to grow our networks, connect together, share experiences, and I look forward to continuing those dialogs into the future"
Jeffrey Johnson, Vice President, Chief Information Security Officer and Chief Security Officer, Siemens Health Affairs for North America
"A great mixture of good topics, great technology, very engaging and having some leading experts in the field being there"
Dr Brian Letort, Fellow & Chief Enterprise Architect, Northrop Grumman
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David Kidder, CEO & Co-Founder, Bionic
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Mike Welna, Senior Information Security Director, Boys Town
"I made quite a few contacts that will be beneficial to me."
Margaret Bond, Director of Cyber Security, Numotion
"This is not your typical zoom. This is a lot more innovative. The look and feel is far more advanced than what I've seen before. "
Marty Sprinzen, Founder & CEO, Vantiq

Digital event benefits

Solve key challenges and ensure relevant discussions connect with outcomes efficiently and at pace.

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Access to industry leading like-minded executives tackling similar initiatives

Discover

Collaborate and network to gain expertise and experience on how to best act and succeed

Accelerate

In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges

Apply to attend

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