Technology’s role in making the retail experience successful

As eCommerce grows steadily, it still represents only a fraction of total retail sales, with physical stores remaining dominant. But what will the evolving role of technology be in shaping the customer experience in-store and driving top line successful retail strategies for 2025?

Organizations need to balance speed and convenience with personalized service, leveraging self-service technologies, and empowering employees to enhance customer interactions. A focus now, on the importance of data, analytics, and unique in-store experiences—like workshops, events, or integrated services—as ways to stand out are high on the list of priorities for organizations looking to gain a competitive advantage. So how can retailers differentiate themselves, match competitors' offerings, and identify the most impactful technologies for the year ahead?

Join thought leaders from LS Retail along with likeminded peers, for this Meet the Boss Digital Roundtable. We’ll delve deeper into the topic of what will make a successful retail experience in 2025 and what role technology will play.

Confluent is a leading data streaming platform that enables organizations to harness the full potential of real-time data. Built around Apache Kafka, Confluent provides a powerful, scalable solution for integrating, processing, and analyzing data across systems and applications in real time. The platform supports the movement of high volumes of data with low latency, empowering businesses and government agencies to drive faster decision-making, improve operational efficiency, and innovate across industries. Confluent’s fully managed services, combined with its cloud-native architecture, make it easier to build, scale, and manage event-driven applications that respond in real time to changing data.

Founded by the original creators of Apache Kafka, Confluent helps organizations break down data silos, ensure real-time data access, and enable smarter, more agile business practices. It serves a wide range of industries, including finance, healthcare, retail, and public sector, where its real-time data capabilities are used for everything from fraud detection and customer experience optimization to improving national security and public safety operations. With a strong focus on providing solutions that enable data-driven transformations, Confluent is at the forefront of the data streaming revolution, helping companies and government agencies adapt to a rapidly changing, data-driven world.