Turning Ad Spend into Membership

Visibility no longer comes at the cost of compliance. Third-party enrollment platforms don't have to be a black box. Payer acquisition growth will come from marketing teams who can run a high-performing, privacy-first paid media strategy during AEP and OEP: campaigns that optimize for real enrollments, recover abandoners, and stop wasting spend on already-enrolled members.

When payer marketing teams move past the constraints of a regulated, third party-heavy enrollment ecosystem with the right tools and tech stack, three shifts unlock the next stage of growth: Third-party enrollment platforms become transparent, giving payers full visibility into bottom-funnel events and the ability to activate them across paid media campaigns. Prospects who start an application or request a quote, and abandon can be identified and re- engaged, turning lost intent into recovered enrollments instead of dead ends. Reliable audience suppression keeps paid media focused on true prospects, reclaiming an estimated 10% of spend that is currently wasted reaching already-enrolled members.

Join Freshpaint and a select group of your peers as we discuss what becomes possible when these gaps close: ad platforms optimizing for real member enrollment outcomes instead of clicks, full-funnel audience strategies, and media budgets that
scale what's actually working when every day of AEP and OEP counts.

Freshpaint is built for healthcare marketers to deliver measurable performance while safeguarding member trust in a complex regulatory environment. Bringing privacy and performance together in one platform, Freshpaint enables payers to securely connect and activate data across channels, connect marketing spend to member acquisition and retention outcomes, and confidently scale growth. Headquartered in San Francisco, Freshpaint partners with more than 250 healthcare organizations – including regional and national health plans, enterprise providers, digital health companies, agencies, and consumer health brands – so that payer marketing teams are empowered to stretch fixed budgets, prove what's working, and turn privacy into a strategic advantage that fuels performance.