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Marketing
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Dollars & scents: What is sensory marketing?

With so many customers set to jump in the car to visit your stores, how do you give them a reason to keep coming back?
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CX
Article

Who is the customer of the future?

Discover tomorrow’s trends in CX and marketing with learnings from the recent GDS CX Innovation summit.
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Marketing
Article

From pixels to peak performance:How Paramount Global are using AI/ML to drive value from content

Learnings from David Katz, SVP & GM at CBS Media Ventures Digital, Paramount Global
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CX
Article

Omnichannel Utopia: Learnings from Intersport’s CX Journey

Read the insights of Bartlomiej Behnke, VP Board of the Directors & CMO at Intersport ISI regarding the enhancement of the omnichannel CX in retail.
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CX
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A Costly Distraction?Why Customer Delight Could Be Fool’s Gold

Read about the importance of creating customer delight and how it might sparkle even on marketing campaigns.
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Marketing
Article

Black History Month:4 Lessons in Brand Leadership

Learnings from Denise Bennett, Vice President of Brand Strategy & the Idea Lab at iHeart Media
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CX
Article

5 Steps to Create a Culture of Innovation

Five takeaways from GDS’s recent world-leading business events, direct from industry experts who are pioneering an innovation-first approach.
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CX
Article

The C-Suite Perception Trap

The urgent “reality check” executives need to successfully attract and retain talent.
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Marketing
Article

Social Responsibility:What Are Customers Googling About Your Brand?

Identifying Your Brands Purpose & Aligning It with Your Strategy
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