On 28 – 30 October 2019 at the wonderful Scottsdale, McCormick Ranch in Arizona, the North American edition of our Omnichannel Insight Summit will bring together senior decision-makers and business leaders from across industries to share omnichannel experiences, discuss current challenges – and find pragmatic solutions.

The summit will look at a number of key themes, including: how social media and personalization drives engagement and customer loyalty; how to use eCommerce software and cross device shopping to optimize the omnichannel experience; and brand as experience from store to digital.

From case studies that lift the lid on operations inside best-in-class organisations, to workshops and collaborative sessions that focus on real challenges and future technology innovations, to one-to-one meetings with industry peers offering practical advice tailored to your specific needs, the summit provides you with everything you need to implement your key projects more effectively.

Our Approach

Every GDS Summit has one stated aim: to help attending executives implement their key projects more effectively. We do this by developing an in-depth understanding of those executives' project needs, the business outcomes they want to achieve, and the challenges they face in terms of hitting those goals.

Who Attends

Our summits are designed for executives looking to take their business to the next level – from market-leading brands to disruptive new entrants. As such, we’ve worked with some of the world’s best-loved and most forward-thinking businesses.
Apply to attend

Attendees Include

The upcoming summit will welcome executives from some of the world's biggest and most recognisable firms - as well as the most forward-thinking - as they look to address their project challenges.
Image of Anne Zybowski
Logo of The Clorox Company
Anne Zybowski
Director Omnichannel Retail
The Clorox Company
Image of Misti Blasko
Logo of AllSaints
Misti Blasko
Managing Director of North America
AllSaints
Image of Nathan Poekert
Logo of BMW Global
Nathan Poekert
Director of Marketing and Communications – Innovation & Brand Strategy
BMW Global
Image of Jeremy Witte
Logo of Best Buy
Jeremy Witte
Vice President, Returns, Damages and Recommerce
Best Buy
Image of Dale Davis
Logo of Coach
Dale Davis
Director Public Relations & Social Media
Coach
Image of Brian Smith
Logo of UGG
Brian Smith
Founder
UGG
Image of Michele McNamara
Logo of Chobani
Michele McNamara
VP eCommerce
Chobani
Image of Zac Rizzo
Logo of LEGO
Zac Rizzo
Head of SEM – Digital Marketing
LEGO
Image of Robert Contursi
Logo of Alexander Wang
Robert Contursi
VP Omnichannel Technology
Alexander Wang
Image of Alexander Donovan
Logo of HelloFresh
Alexander Donovan
Director, Marketing Analytics
HelloFresh
Image of Amber Turley
Logo of Sephora
Amber Turley
Director, eCommerce Operations Strategy
Sephora
Image of Christine Chun
Logo of Clif Bar & Company
Christine Chun
VP, eCommerce
Clif Bar & Company

6 Challenges in Omnichannel

Our summit is focused on solving your strategic challenges
  • What will the purpose and function of the store location be going forward and what is the role of physical in a digital world?
  • AI-Powered Commerce – is it for the brand or the customer?
  • Exploring the overlap between personalisation & data, sifting through the mountain of data to find the right information to drive an informed and customised experience.
  • Focusing on the internal structure and building blocks of omnichannel in terms of ownership and leadership.
  • Integrating operations and logistics into your channels.
  • Aligning back end infrastructure with the new exciting technologies and then layering complex customer needs on top.
Apply to attend

Summit Schedule

Day 1
Day 2
Day 3
Monday October 28, 2019
Summit registration
1:00pm - 6:00pm

Grab your name badge, say hello, activate the onsite app and prepare to leave the office behind for two-and-a-half days of networking, learning and intelligence gathering.

Solution provider briefing
2:00pm - 2:30pm

Details To Follow.

Welcome remarks and delegate briefing
2:30pm - 2:45pm

What? When? How? Where? Join our Master of Ceremonies for a brief welcome and orientation session, where we’ll explain your itinerary for the next few days.

Panel Discussion
2:45pm - 3:30pm
The perspectives of 4-5 industry experts into one of the key challenges we're all facing today. This will be moderated to create a session of different perspectives, opinions and tangible takeaways of how our panelists are tackling them.
Omnichannel Done Right

Only a handful on companies can truly say they are omnichannel. Let’s look at what works, what doesn’t, and how to take the next step forward. What is omnichannel? What does it encompass? How do you integrate a strategy?

Interview
3:30pm - 3:50pm
A one on one interview diving into the details of how to prepare yourself for the realities of one of the industry's top challengers.
Design Thinking: putting the people before the technology
headshot of Alexander Donovan
Alexander Donovan
Director, Marketing Analytics - HelloFresh

Details To Follow.

Roundtable Track 1
Session 1 - Challenges
3:50pm - 5:00pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
Next Generation Store Experience: What Is the Role of Physical in a Digital World?
headshot of Misti Blasko
Misti Blasko
Managing Director of North America - AllSaints

What is the role of the store associate?

Are customers going into physical location to purchase or experience?

How do you control the store experience if you are a CPG brand?

Roundtable Track 2
Session 1 - Challenges
3:50pm - 5:00pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
AI-powered Commerce: For Your Brand or Customer?

AI can be used to help businesses better understand their customers. It can identify their personas, buying preferences, and journeys. It can also help companies understand channel preferences, previous purchase history, and price sensitivity. Gartner predicts that by 2025, customer service organizations who use AI in their customer engagement center platforms, will increase operational efficiencies by 25%. Are you embracing AI? Is it helping your brand? Does AI help identify your customers?

Roundtable Track 3
Session 1 - Challenges
3:50pm - 5:00pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
Personalization and Data: How to Build an Informed, Customized Experience at Scale

What type of criteria can you use in your personalization strategy? Understand what is available to you and how you can leverage it to achieve your goals. Since email is becoming less effective, where do you go next with personalization? Have you conducted a data inventory? How do you get your organization to embrace omnichannel when retailers are not sharing on-line data?

Roundtable Track 4
Session 1 - Challenges
3:50pm - 5:00pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
That’s Mine! How to Solve Leadership, Ownership and Omnichannel
headshot of Kristine Potter
Kristine Potter
Former VP eCommerce & Consumer Marketing - Apple Leisure Group

When omnichannel is not necessarily a specific role, how do you coordinate and manage it? How do you step out of the silo and work across all functions? Internal communications and synergy can help you succeed in omnichannel in-house solutions, third party providers and partnership

Roundtable Track 5
Session 1 - Challenges
3:50pm - 5:00pm
It’s all about identifying your challenges. What are the key questions that keep you up at night? What solutions are you looking for? Find common ground.
Devil in the Detail: Integrating Operations and Logistics Across all Channels
headshot of Robert Contursi
Robert Contursi
VP Omnichannel Technology - Alexander Wang
Networking drinks
5:30pm - 7:00pm

Time to kick off your heels, loosen those ties and get to know your fellow summit attendees. Relax, drinks are on us.

Gala dinner
7:00pm - 10:00pm

Time for some fun; you’ve earned it. Join us for our night’s dinner and entertainment. Details to follow.

Keynote
8:00pm - 8:30pm
Our Keynote speaker will be addressing the entirety of Summit attendees during our Gala Dinner. They will be going beyond the 'brand story' and sharing their experience and the real truths of tackling a challenge that is shaping the industry.
Gala dinner keynote, Q&A: Invigorate in the presence of difficulties
headshot of Brian Smith
Brian Smith
Founder - UGG

Brian Smith, the founder of UGG will tell the story of how he grew UGG from 28 sales in it’s first year to the almost $2 billion company it now is. Hear the honest truth about the set back and hurdles it took for UGG to now be ranked the #1 Top Omnichannel Retailer according to TotalRetail and the importance of loyalty, perseverance and tenacity in this journey.

Tuesday October 29, 2019
Breakfast
7:00am - 7:50am

The most important meal of the day. Get yourself set for a productive day by joining us for coffee, croissants and more.

Welcome Remarks
7:50am - 8:00am

Details To Follow.

Panel Discussion
8:00am - 8:30am
The perspectives of 4-5 industry experts into one of the key challenges we're all facing today. This will be moderated to create a session of different perspectives, opinions and tangible takeaways of how our panelists are tackling them.
Owning Omnichannel: Breaking Down Silos and Engaging the Resources That Lead to an Integrated, Omnichannel Experience
headshot of Jeremy Witte
Jeremy Witte
Vice President, Returns, Damages and Recommerce - Best Buy
headshot of Zac Rizzo
Zac Rizzo
Head of SEM – Digital Marketing - LEGO
headshot of Charles Miller
Charles Miller
VP Digital Media - Madison Square Garden Company

Let’s talk first about your internal organisation. Of course, there is not one perfect structure that everyone should follow, but if you don’t have your internal channels aligned, can you truly create an omni approach to the consumer?

  • Breaking down the silos and cutting across everything – it is an interconnected service, so you need interdependence
  • How can you be nimble in a larger/legacy company?
  • Getting the buy in from your CEO and senior team – who is making the decisions and what backing do they have?
Keynote
8:30am - 9:00am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
Omnichannel ROI – What Really Delivers and Dow Do You Measure?

Details To Follow.

Interview
9:00am - 9:20am
A one on one interview diving into the details of how to prepare yourself for the realities of one of the industry's top challengers.
Powering Compelling Experience with Consumer Data
headshot of Soumya Donkada
Soumya Donkada
Head of Innovation, Strategy & E-com - Unilever

Details to Follow.

Oxford Style Debate and Live Polling
9:20am - 10:00am
One Topic. Two experts. Two opinions. You'll get the chance to vote on where you stand before the session starts. We'll then hear from our two experts, to see if they can sway your opinion when you participate in the closing vote.
Has ‘Loyalty’ Jumped the Shark?
  • Retail executives recognize the importance of customer loyalty programs, but are they still relevant, and if so, are we using them correctly?
  • Can you accurately measure how your loyalty program is performing?
  • Are customer loyalty programs a proven method for growing and sustaining market share?
  • Does the standard punch card loyalty system still work?
Coffee & Networking Break
10:00am - 10:15am

Take advantage of time to network with fellow summit attendees and further discuss your business transformation projects.

Panel Discussion
10:15am - 10:55am
The perspectives of 4-5 industry experts into one of the key challenges we're all facing today. This will be moderated to create a session of different perspectives, opinions and tangible takeaways of how our panelists are tackling them.
Location, Location, Location: Flagships, Physical, Pop Up or Showrooms?
headshot of Nathan Poekert
Nathan Poekert
Director of Marketing and Communications – Innovation & Brand Strategy - BMW Global

The way we interact with brands has changed dramatically throughout the years. Where we would once only be able to get our hands on the latest designs if we physically visited an independent, specialised boutique we can now, at the click of a button, have something delivered to our front door within hours. We keep seeing headlines about “struggling high streets,” is this just a myth? What is the role of the physical location?  Is it to purchase, or to experience? Are pop up shops the future, or only for certain brands?

Workshop
11:00am - 11:40am
An industry expert will lead an interactive workshop tackling common challenges and scenarios, engaging the audience to confront the issues and discuss ideas. What will your proposed solutions be?
Multi Touch Attribution

Details to Follow.

Case Study
11:45am - 12:25pm
Partnership: Why collaboration is the new competition

We are already seeing an increasing number of brands seek out strategic partners to stay ahead of the competition.Look at brands like Walgreens who have over 9,500 locations and considered a staple “corner store” for most Americans. How can you capitalise on that location?Home Depot has a store location within 10 miles of 90% of the US and every store has a significant foot print. Every store can act as it’s own mini-fulfilment centre.With speed and efficiency as a top priority for the customer how can you create partnerships to capitalise on customer engagement and attention?

Keynote
12:30pm - 1:00pm
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
To Infinity & Beyond: Personalizing an Iconic Omnichannel Experience
headshot of Sören Stamer
Sören Stamer
CEO & Co-Founder - CoreMedia
headshot of Nicolas Smotek
Nicolas Smotek
Global Director Omni Digital Technology and UX - Deckers Brands

For iconic brands it’s all about the experience. Today’s consumers expect a relevant, entertaining and seamless customer experience. Due to the expansive growth of retail giants such as; Amazon and Alibaba, people expect a similar experience when they enter onto eCommerce websites and brand channels. Therefore, brands need to stand out and be able to orchestrate a seamless experience across all touchpoints efficiently. They need to be able to update all interactions instantly and personalize them for every customer. So, how do you maximize consistency, freshness and relevancy across all touchpoints? How can you master high-velocity marketing at a global scale?

Networking Lunch
1:00pm - 1:45pm

Worked up an appetite? Recharge those batteries with our buffet-style lunch, and prepare to meet the afternoon head-on.

Roundtable
Session 2 - Discovery
1:50pm - 2:30pm
Learning and sharing with your group. What are the solutions? Are they readily available? What path are you going to take?
Drill Down Roundtables

1. Next Generation Store Experience

2. AI-Powered Commerce

3. Personalisation & Data

4. Leadership Roles in Omnichannel

5. Integrating product management across all channels (inventory, pricing, etc.)

Case Study
2:35pm - 3:15pm
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
Communication: What do you want to say? What does the consumer want to hear?

Communication is evolving. It is no longer enough to interact with customers in the same way. Customers don’t think, live, or shop in channels. No matter the touchpoint, the channel, or the device they use, a customer is still just one person, and you need to learn how to treat them that way.

Case Study
3:20pm - 4:00pm
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
The Crisis of Trust and Perception Around Social Media
headshot of Dale Davis
Dale Davis
Director Public Relations & Social Media - Coach

The scandals in social media continue – and public trust in social media is dropping, not only with the consumer but also from brands spending money there. Consumers are looking for brands to act to improve social media because the power of the advertiser exceeds that of the individual, according to Edelman. The consumer doesn’t making a huge distinction between the brand and the platform, so how does a brand manage their presence and responsibility?

Panel Discussion
4:05pm - 4:45pm
The perspectives of 4-5 industry experts into one of the key challenges we're all facing today. This will be moderated to create a session of different perspectives, opinions and tangible takeaways of how our panelists are tackling them.
Walking the Tight Rope Between Physical and Digital
headshot of Anne Zybowski
Anne Zybowski
Director Omnichannel Retail - The Clorox Company

The brick-and-mortar success of digitally native vertical brands has effectively challenged the narrative that e-commerce alone is the best way to succeed in the age of Amazon. Understanding that the customer journey is no longer linear. Stop thinking in silos. Expand opportunities for direct communication. In a report by eMarketer, 82% of millennials believe it’s important for a brand to have physical stores, but as legacy retailers continue to struggle, it’s clear that stores aren’t enough

Oxford Style Debate and Live Polling
4:50pm - 5:30pm
One Topic. Two experts. Two opinions. You'll get the chance to vote on where you stand before the session starts. We'll then hear from our two experts, to see if they can sway your opinion when you participate in the closing vote.
Does Geo- Targeting Still Work

This session will debate the need to target customers differently according to their region, or have a universal messaging.  The customer travels and doesn’t always stay with in their “geography”,  so how do you accommodate for this?

Attendee downtime
5:30pm - 7:00pm

Time for a well-deserved break in your busy schedules.

Networking drinks
7:00pm - 7:30pm

Time to kick off your heels, loosen those ties and get to know your fellow summit attendees. Relax, drinks are on us.

Gala dinner, silent auction, quiz/trivia
7:30pm - 10:00pm

Time for some fun; you’ve earned it. Join us for our second night’s dinner and entertainment. Details to follow.

Wednesday October 30, 2019
Breakfast
7:30 am - 8:20 am

The most important meal of the day. Get yourself set for a productive day by joining us for coffee, croissants and more.

Welcome Remarks
8:20 am - 8:30 am

Details To Follow.

Keynote
8:30 am - 8:50 am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
Driving Discoverability of My Brand
headshot of Michele McNamara
Michele McNamara
VP eCommerce - Chobani

Each channel (agents, distributors, wholesalers) must support a seamless and powerful specification and purchasing experience, from viewing product data on a mobile device to making a purchase on a distributor’s website. What is the best way to drive shopper acquisition?

Keynote
8:50 am - 9:20 am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
Everything is an Experience and Experience is Everything

As digital methods play a larger role for fashion brands, retail is struggling. Rebecca Minkoff is an interesting example of a store that has done high-tech to enhance the shopper experience. The technology worked: sales have been up more than 200 percent each year since installation. Learn how the use of technology can change the instore experience and reengage your customers.

Coffee & Networking Break
9:20 am - 9:30 am

Take advantage of time to network with fellow summit attendees and further discuss your business transformation projects.

Case Study
9:30 am - 10:10 am
A brand exec takes you behind the scenes, providing insight into a successful project implementation – what worked, what didn’t and which pitfalls to avoid.
The Crucial Mile: the Role of the Shop Associate Connecting the Online and Offline Experience.

Details To Follow.

Workshop
10:15 am - 10:55 am
An industry expert will lead an interactive workshop tackling common challenges and scenarios, engaging the audience to confront the issues and discuss ideas. What will your proposed solutions be?
Frictionless Purchase and Payment

According to WorldPay omni-channel shoppers spend between 50-300% more than single channel shoppers. Will consumers reward a connected journey, one that is seamless regardless of where and how they pay? Will retailers create a ubiquitous basket to leverage omni- channel? Monetate reports that most people prefer to research products on their mobile and will later buy it either on their desktop or at the next brick & mortar store.

Roundtable
Session 3 - Outcomes
11:00 am - 11:40 am
What does it all mean. Tracing back through two days of work, where are we? What you are bringing back to the office with you.
Drill Down Roundtables

1. Next Generation Store Experience

2. AI-Powered Commerce

3. Personalisation & Data

4. Leadership Roles in Omnichannel

5. Integrating product management across all channels (inventory, pricing, etc.)

Panel Discussion
11:50 am - 12:30 pm
The perspectives of 4-5 industry experts into one of the key challenges we're all facing today. This will be moderated to create a session of different perspectives, opinions and tangible takeaways of how our panelists are tackling them.
Closing panel & Wrap Up: Omnichannel Isn't Just a Buzzword Anymore, So What are You Going To Do About It?

Diving into the key learnings and takeaways from the summit to indentify the most impactful lessons you are taking back to the office and identifying the quick wins and long term strategies we all need.

Buffet lunch
12:30 pm - 1:30 pm

Worked up an appetite? Recharge those batteries with our buffet-style lunch for your journey home.

Summit Location

The Scottsdale, McCormick Ranch, Arizona

Our events take place at some of the most prestigious venues in the world. Five-star accommodation, dining and amenities make attending one of our summits both business and pleasure. Being productive has never been so much fun.

Popular content from our Summits

GDS Summits host experts to help experts. Our speakers are leading executives willing to share their insight to change the industry and the world in critical ways.

To discuss how GDS Summits can help you solve your project challenges contact us on: 0117 921 4000 or email sayhello@gdsgroup.com.

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