AI is already part of your toolkit, but now, the stakes (and the possibilities) are much higher. In a panel at our upcoming CMO Summit, leaders will be looking at the move from hype to ROI.

As generative AI adoption has surged by 116% year-over-year, now accounting for over 15% of marketing activities, CMOs are under pressure to move from experimentation to impact. In today’s battlefield of shrinking budgets—down to just 7.7% of company revenue on average—leaders must deliver more with less, and that means extracting real, measurable value from AI.

What Got Us Here Won’t Get Us There

Until recently, “using AI” might have meant plugging a few keywords into a content generator or automating basic targeting. But in 2025, that’s table stakes.

The next frontier? Reimagining entire strategies with AI from dynamic creatives to hyper-personalized journeys. And the pressure is on: 83% of marketing leaders now say proving ROI is their top priority.

The attendees at our last CMO Insight Summit overwhelmingly believed AI and technological disruption was likely to have the biggest impact on their businesses this year:

CMOs face an industry defining question: How do we show that AI isn’t just a shiny object, but a business driver?

Inside the Summit: A Panel on AI ROI

At our upcoming CMO Insight Summit in Tampa, “Marketing’s AI Inflection Point” brings together forward-thinking marketing leaders determined to crack the ROI code.

We’ll cover:

• Building real business cases for GenAI tools beyond pilots and prototypes
• Measuring the true impact of AI on conversion, retention, and ad spend
• Smart frameworks for evaluating value in a volatile AI landscape
• Prioritizing GenAI use cases across content, advertising, and personalization

What’s Actually Working?

Real brands are already putting GenAI to work and seeing results. Many report 10–20% increases in sales ROI, while others are boosting ad performance by automating personalized messaging at scale.

AI isn’t just about efficiency, it’s about engagement. According to Integrio, AI-powered personalization can significantly improve both revenue and customer satisfaction when deployed strategically.

AI Isn’t Optional

AI is no longer a novelty, it’s a necessity. But only if you can tie innovation to outcomes. If you’re a CMO or marketing leader ready to build a value-first AI roadmap, don’t miss this session!

🧭 Panel Session: Marketing’s AI Inflection Point
📍 Where: CMO Insight Summit, Innisbrook Golf Resort, FL
📅 When: 19 – 20 May 2025
👉 Register now to reserve your seat