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Marketing
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How data driven approaches create seamless customer experiences

Companies with data-driven approaches are 6 times more likely to be profitable year-on-year, and 23 times more likely to acquire new customers.
Marketing
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What is the future of the Chief Marketing Officer (CMO)?

The focus must be on creating a strategic and resilient brand strategy that keeps pace with modern consumers.
Marketing
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How To Balance Risk And Reward In Controversial Marketing

2020 brought a new digital consumer to the mainstream – but how can marketers create campaigns that reliably deliver results whilst also engaging in c
Marketing
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What is Authentic Engagement and how should it move with the Zeitgeist?

The breakdown of the traditional marketing model isn’t news at this stage, but the steady pressures of quarantine and economic uncertainty have made t
Marketing
Article

The Digital Customer Experience and the Impact of Content

There are two defining truths in marketing today. First, content is the great leveler in helping to define your brand and tone, and second, providing
Marketing
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How to Drive Lead Generation in a Digital-First World

Cracking the code of the ‘new normal’ has become a high stakes race that could define the future of an organization.
Marketing
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How to Improve Customer Experience with AI-Enabled Sentiment Analysis

AI-enabled sentiment analysis is a powerful means of bolstering our customer experience potential, but how do we action it?
Marketing
Article

Sustainable Marketing: Can we do better business …with the planet?

Sustainability sits at the forefront of most businesses’ strategic plans in 2022, but can the same be said for Marketing?
Marketing
Article

Chasing The Amazon Dream

How can you create extraordinary experiences for your customers like Amazon?