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Our team of experts conduct original research and analysis, sharing our expertise to actively contribute to the conversation, with new insights and industry perspectives.

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Gain access to essential insights and content.

Valuable real-life, real-time insights through a variety of channels, including blogs and podcasts. For more in-depth research, there are a variety of resources, such as eBooks, reports, and white papers that enable you to outpace the speed of change.

Through original research and analysis, we provide unique insights and perspectives on the latest developments. We are not bystanders, we are active participants in shaping the future, sharing our expertise and driving meaningful discussions in your industry.

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Unlock your revenue powerhouse: Sales and marketing alignment

Dive deep into the findings of our newest infographic, where we unravel valuable insights derived from our RevGen and CMO Digital Summits.

How to accelerate ROI through events

Unlock the power of event marketing, learn how to accelerate your ROI through events, tailored content, deep connections and explore success stories.

Navigating the marketing landscape in 2023 and beyond: AI, personalisation, and community-centric strategies

The marketing world is a dynamic, ever-evolving landscape. Staying ahead of the curve is essential for success. Let’s take a deep dive into some of th

How to choose the right B2B event experience to drive pipeline

We help you to unpick which event experience is right for you based on your objectives and desired outcomes.

Mastering pipeline marketing: A comprehensive guide

A comprehensive guide to mastering pipeline marketing. From sales and marketing alignment through to attribution modeling.

Dollars & scents: What is sensory marketing?

With so many customers set to jump in the car to visit your stores, how do you give them a reason to keep coming back?

Demystifying the CMO Digital Summit: Unpacking the insights

Discover the promising future of senior marketing executives! Explore our latest blog highlighting data from the GDS CMO Digital Summit, revealing inc

Elon Musk’s Twitter changes to X: What marketers can learn from the app’s radical rebrand

Twitter has rebranded to X following Elon Musk’s takeover – but not everyone is a fan.

Get proactive with social commerce:Is it transformational or just a craze?

Social commerce is rapidly rising, but what is the business value, how can you capitalize on this opportunity and what are the challenges to consider?

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Sapphire Smith

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Who is GDS Group?

We are a global B2B solution provider, specializing in helping businesses connect with their desired audiences to drive higher return on expectations for pipeline growth and transformation.

With 30 years of expertise, we’ve become our clients’ pipeline partner, providing real-life, real-time insights through innovative virtual and face-to-face environments.

Leading brands trust us to deliver pioneering immersive experiences, unparalleled access to industry thought leadership and unique creative content and production services to help solve challenges and accelerate their projects.

What type of event experiences does GDS provide?

GDS Group delivers pioneering immersive experiences, such as Digital Summits, Digital Showcases, Digital Roundtables, and In-person Experiences.