Why Marketing Will Never be the Same
7 - 9 DEC · NORTH AMERICA · VIRTUAL
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Learn to map out the digital customer journey to make end to end experiences that matter
Discover how to make the most of your customer data
Delve into customer acquisition, retention and loyalty
Strategize on perfecting your CX and content journey
Explore building brand intimacy with your customers
Reserve your seat today
Attendees Include
Michael Hartman
Santhi Ramesh
Steven Keller
SVP Marketing
Head of Marketing and Digital Commerce, International
Global Director Digital Marketing
Event Agenda
Morning one
Opening Keynote
Interactive Panels
Roundtables
Keynote
Lessons Learned Post Pandemic: Why Marketing Will Never Be the Same
What lessons were learnt about eCommerce during the pandemic?
Panel 1: End to End Experiences that Matter: Mapping Out The Digital Customer Journey
How can you cultivate effective customer journey maps?
Panel 2: Continual Learning from Entry-level to the C-suite
As the market accelerates, what are you doing to keep up with the growing need for a skilled workforce?
Track 1: Perfecting your CX & Content Journey
Creating relatable, authentic, and memorable experiences for your customers that translate into purchasing decisions.
Track 2: Customer Data – How To Make The Most Of What Is Available
Using data and analytics to put your customers at the heart of your decision-making process.
Track 3: Customer Acquisition, Retention, and Loyalty
Building more awareness of your brand, getting into your customer's consideration pool, and winning their final purchasing decision.
What Makes a True Partner?
Morning two
Keynote
The Conversion Conversation
Can communicating convincingly cause conversion?
Interactive Panels
Panel 1: Out With the Old, In With the Micro-Influencer
What makes working with micro influencers so successful a strategy to implement?
Panel 2: The Three Silos Killing Your Digital Marketing Strategy
To keep pace with consumer’s demand for cross-channel content, brands are incorporating a variety of marketing strategies, third-party agencies, and publishing tools.
Interactive Panels
Track 1: Perfecting your CX & Content Journey
Track 2: Customer Data – How To Make The Most Of What Is Available
Track 3: Customer Acquisition, Retention, and Loyalty
Keynote
A Challenge Addressed! Solution Provider Case Study
Keynote
"You Want How Much!?" - Justifying Marketing Spend
In the current climate, how do we present the much-needed conversation of putting more funding into digital marketing?
Roundtables
Panel 2: Building Brand Intimacy With Your Customers
The ability to generate positive emotions in a customer helps brands drive sales and customer loyalty
Roundtables
Track 1: Perfecting your CX & Content Journey
Track 2: Customer Data – How To Make The Most Of What Is Available
Track 3: Customer Acquisition, Retention, and Loyalty
Closing Keynote
Technology Enabling the Future
Event Highlights
Audience Interaction
Live Polling
Interactive Quizzes
Audience Q&A
Copyright © GDS 2020
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Digital Marketing Digital Summit
Take part in multi-dimensional keynotes, live Q&As and interactive sessions that focus on tackling pressing industry challenges & opportunities with likeminded digital marketing experts.
Attendees
Senior Executives
9
Industry Insights
Immerse yourself in the most advanced virtual event platform
RESERVATION FORM
Morning three
HRS
Engage with a virtual live audience just as you would at a physical event
Interactive quizzes to gamify your session
Ask questions and interact with the live audience
The ultimate live polling and gamification tools, keeping your audience engaged.
Panel 1: Making Your Channels Dynamic
In order to effectively engage users, a dynamic strategy that allows your content to adapt to the preferences and behaviors of your customers must be employed.
Calling All Outstanding Digital Marketing Leaders
FREE TO ENTER · OPEN NOW · CLOSING 27 NOVEMBER
This award will recognize any Digital Marketing professional who has made a significant contribution to their organization over the last 12 months. Judges are particularly interested to see examples of how individuals have shown outstanding leadership to utilize new digital channels or (combine existing channels in novel ways) to improve targeting, maximize reach, increase brand penetration and awareness, and ultimately contribute to the bottom-line.
Finalists will be informed in advance of the Summit, and the winner of the Digital Marketing Leader of the Year Award will be presented at a live virtual ceremony during the Summit.
