Would you cross a busy street with traffic information that is five minutes old? Of course not. Yet this is how most enterprises operate today. While data is more abundant than ever, legacy architectures have trapped organizations in a ‘data mess,’ where every new application or insight requires a complex discovery process to find data across siloed systems and brittle point-to-point integrations. This integration tax drains budgets and slows time-to-market.

To compete, leaders must transition to being a real-time business – a shift that 90% say leads to accelerated product or service innovation, and 84% say leads to increased revenue – and requires a fundamental change in strategy. By moving data governance and processing to the stream itself, before it hits the data warehouse, organizations can decouple their teams and technologies. The question is, how do you ‘shift-left’ and get started on that journey?

Join Confluent and your peers to explore how data streaming allows you to create trustworthy, reusable data assets that reduce operational costs and provide the critical real- time context required for enterprise AI.

Confluent is the data streaming platform that is pioneering a fundamentally new category of data infrastructure that sets data in motion. Confluent’s cloud-native offering is the foundational platform for data in motion— designed to be the intelligent connective tissue enabling real-time data, from multiple sources, to constantly stream across the organization. With Confluent, organizations can meet the new business imperative of delivering rich, digital front-end customer experiences and transitioning to sophisticated, real-time, software-driven back-end operations.