The alliance arena: scoring big in sports marketing

13 February 2024, New York 6:30 pm - 9:30 pm EST
In partnership

Dinner Location: Butter

We are entering a new era of sports fandom. Today’s teams and brands must focus on delivering next-gen immersive fan experiences, leveraging digital technology, and implementing world-class, data-driven strategies for maximum business growth.

With the overall sports market expected to surpass $623 billion by 2027, what will it take to claim your piece of the action?

Brands are delving deeper into the sports world, seeking innovative and inclusive ways to grow their presence. ‘Alliance Arena’ is an elite invitation-only dinner for C-level executives from sports teams and leagues, as well as CMOs from the world’s leading brands.

This event will focus on discussing the importance of digital fan engagement, monetization strategies, and the latest trends driving growth in the industry.

It will be an evening of insightful discussions, case studies, and key learnings that will help your team or brand unlock the power of cutting-edge digital activations.

We look forward to seeing you in New York City.

View agenda

Discussion topics

The Power of Engaging Fan Experiences: Insights into creating memorable and impactful fan interactions through innovative activations.

Data-Driven Decision Making: Focused on developing strategies that utilize data effectively to drive business growth and ROI.

Winning strategies and game changing ROI: Highlighting successful partnerships that have utilized digital engagement and sustainability to grow their fan base and brand valuations.

Future-Ready Insights: Gaining insights into future trends and how brands and sports teams can stay ahead in the rapidly evolving sports marketing landscape.


Richard Stirk

Richard Stirk is a CEO for Jugo. He works with some of the world’s largest sports teams, entertainment find out more

Olly Dale

Commercial Director
"These events are great for relationship building and early stage lead development tool"
Art DuRivage, VP Sales
"It's not a business of selling, it's a business of sharing. And so GDS helps create the environment to share with trust."
David Kidder, CEO & Co-Founder, Bionic
"It's all about exposure and visibility, right? Getting us in front of the right CEOs or the practitioners or whatever, bringing people together to share new techniques, new processes, and new technologies. "
Jason Mical, Cyber Security Evangelist, Devo
"It was a very qualified audience. It was exactly the level and the type of people we want to talk to. The dialogue, the nature of those one on ones gives you the ability to really understand what the client is seeking."
Hamp Hampton, Chief Revenue Officer, Cadalys

Event Agenda

Day one

6:30 pm - 7:00 pm

6:30 pm - 7:00 pm

Arrivals, welcome drinks, and networking

7:00 pm - 7:30 pm

7:00 pm - 7:30 pm

Event welcome and introductions

7:30 pm - 9:00 pm

7:30 pm - 9:00 pm

Table discussions and three-course dinner

9:00 pm - 9:30 pm

9:00 pm - 9:30 pm

Event wrap-up

Why Attend

Closed door, tailored conversations to benchmark, share and get better equipped to solve complex transformation projects.

Experience shared learning

Meet industry leading like-minded executives tackling similar initiatives.

Benchmark with your industry peers

Discover and network to gain expertise and experience on how to best act and succeed

Accelerate your projects

Accelerate In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges.

An engaged experience

An expert host facilitates conversations, with live polling, Q&As, and gamification to ensure focused conversation

Discover next-level ideas

Ensure project success with access to industry experts and cutting edge thought leadership

De-risk new projects

Gain a range of insights from peers and technical experts who are current with emerging business trends.

About Jugo

Jugo are market leaders in providing immersive, next-gen digital sports fan engagement and entertainment experiences that enable fans to connect with their favorite teams, players, stars and brands like never before.

A pioneering platform, Jugo has established partnerships with renowned entities such as Arsenal, PSG, ATP Tennis, and F1 teams, revolutionizing their fan engagement strategies and establish new digital revenue streams. Beyond the world of sports, Jugo has cultivated collaborations with 90% of Fortune 2000 companies for over three decades, organizing CXO events that have played a significant role in the growth of some of the world’s foremost companies.

Find out more

Apply to attend

Thank you for your interest. One of the team will be in touch soon.

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