How Marketing Leaders Can Drive Collaboration and Alignment
LIVE DINNER
Dinner Location: BUTTER
No successful marketing or business initiative is created on an island. It’s the result of cross-functional collaboration and alignment.
The problem is, individual marketing teams and even entire departments are working more in silos today than ever before. They're doing work across different tools, time zones, and schedules. They lack a central space to collaborate on work and extract information from a single source of truth.
So, how do you keep everyone—from your direct marketing reports to teams that you support or partner with—aligned and on-track to deliver a marketing initiative and ultimately, a bigger business goal?
Join your fellow marketing executives over delicious food and drinks as we strategize around breaking down marketing and org-wide silos to drive alignment and cross-functional collaboration. We look forward to hearing your thoughts and providing you with the right discussions to keep you on course, every course.
Hope to see you in New York!
Discussion topics
What are your biggest challenges when it comes to collaborating and aligning on marketing priorities or initiatives?
How do you maintain visibility on the progress of marketing and business priorities?
What are the strengths and weaknesses of your current collaboration tools and processes?
Why Attend
Experience shared learning
Meet industry leading like-minded executives tackling similar initiatives.
Benchmark with your industry peers
Discover and network to gain expertise and experience on how to best act and succeed
Accelerate your projects
Accelerate In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges.
An engaged experience
An expert host facilitates conversations, with live polling, Q&As, and gamification to ensure focused conversation
Discover next-level ideas
Ensure project success with access to industry experts and cutting edge thought leadership
De-risk new projects
Gain a range of insights from peers and technical experts who are current with emerging business trends.
Event Agenda
18:30 - 19:00
Arrivals, introductions, welcome drinks and networking
19:00 - 19:10
Event welcome and overview
19:10 - 19:30
Keynote address
19:30 - 21:00
Dinner and table discussions
21:00 - 21:30
Table feedback, group discussion, event wrap up and close
Speakers
Jessica Cobarras
Laura Fagan
About Asana
Asana helps teams orchestrate their work, from small projects to strategic initiatives. Headquartered in San Francisco, CA, Asana has more than 131,000 paying customers and millions of free organizations across 190 countries. Global customers such as Amazon, Japan Airlines, Sky, and Affirm rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns.
Apply to attend
Thank you for your interest. One of the team will be in touch soon.
Frequently asked questions
An In-person Experience from GDS Group quite literally brings strategic value to the table. Typically, 3-hours of building meaningful connections and shared learning by meeting industry-leading, like-minded executives tackling similar initiatives.
There are a couple of ways you can participate in a GDS event experience; as a partner or as an attendee. Whichever you are interested in, do get in touch
Global senior decision makers from leading industry brands attend our event experiences. Between 2020 to May 2023, 34,473 senior executives attended our event experiences. If you are interested in attending a GDS event experience, please check out our upcoming events
Our event experiences all provide all kinds of opportunities for your business. Just as every organization is different, so too are our event experiences. From smaller closed-door roundtables right up to 3-day summits, there are event experiences to suit what you want to achieve. Find out more about each of our GDS event experiences and contact us to learn even more.
Yes! We partner with leading brands all across the globe – for partnership opportunities please get in touch