On 3 – 5 April 2019 at the lovely Royal Turnberry Hotel in Ayrshire, Scotland, the European edition of our CMO Insight Summit will bring together senior marketing decision-makers and business leaders from across the continent and beyond to discuss current industry challenges, emerging opportunities in marketing – and how best to capitalise.

The summit will focus on key topics such as: defining the tribe, not the demographic; data insight and the power of personalisation; and CMO forecast: emerging trends to integrate into your strategy.

From case studies that lift the lid on operations inside best-in-class organisations, to workshops and collaborative sessions that focus on real challenges and future technology innovations, to one-to-one meetings with industry peers offering practical advice tailored to your specific needs, the summit provides you with everything you need to implement your key projects more effectively.

Our Approach

Every GDS Summit has one stated aim: to help attending executives implement their key projects more effectively. We do this by developing an in-depth understanding of those executives' project needs, the business outcomes they want to achieve, and the challenges they face in terms of hitting those goals.

Who Attends

Our summits are designed for executives looking to take their business to the next level – from market-leading brands to disruptive new entrants. As such, we’ve worked with some of the world’s best-loved and most forward-thinking businesses.
Apply to attend

Past Attendees

At previous events we've helped executives from some the world's most significant firms - as well as the most forward-thinking - to address their project challenges.
Image of Alison Keith
Alison Keith
VP Global Media
Coty
Image of Daiva Staneikaite Naldal
Daiva Staneikaite Naldal
Director Marketing & Open Innovation
LEGO
Image of David Russell
David Russell
International Marketing Director
Sotheby's International Realty
Image of Amber Kirby
Amber Kirby
VP Customer Experience
Virgin Holidays
Image of Tom Dobson-Gunn
Tom Dobson-Gunn
VP International Franchise Management
Viacom
Image of Vlad Radivojev
Vlad Radivojev
Data and Analytics Director
Dixons Carphone
Image of Kerry Taylor
Kerry Taylor
CMO & EVP
Viacom UK
Image of Michael Harris
Michael Harris
Global Marketing Director, McVitie's
pladis Global
Image of Meg Donovan
Meg Donovan
Head of Strategy, Marketing - EMEA
Uber
Image of Ghislaine Prins-Evers
Ghislaine Prins-Evers
Global Head of eCommerce
Heineken
Image of Dan Burdett
Dan Burdett
Head of Marketing
eBay
Image of Andrea D'Aloia
Andrea D'Aloia
Brand and Communication Director EMEA
Burger King

6 Challenges in Marketing

Our summit is focused on solving your strategic challenges
  • Meeting customer expectations in a world where consumers feel entitled to a great experience
  • Using data to create personalised messaging, whilst remaining compliant and sensitive to privacy
  • Driving visibility into marketing effectiveness through meaningful metrics and measurement
  • Moving the needle on your content marketing efforts so that they convert as well as engage
  • Balancing the need to demonstrate short-term results whilst also driving long-term business strategy
  • Making sense of the increasingly crowded marketing tech landscape, and how to on-board new tools
Apply to attend

Summit Schedule

3 Days - 3 Summit Themes - 15 Workshops
Day 1
Day 2
Day 3
Wednesday April 3, 2019
Summit registration
1:00pm - 6:00pm

Grab your name badge, say hello, activate the onsite app and prepare to leave the office behind for two-and-a-half days of networking, learning and intelligence gathering.

Welcome address
3:30pm - 3:45pm

What? When? How? Where? Join our Master of Ceremonies for a brief welcome and orientation session, where we’ll explain your itinerary for the next few days.

Keynote Speech
3:45pm - 4:25pm
Keynote panel discussion: Marketing in the age of the consumer
Roundtable
4:30pm - 6:00pm
Track 1: Content and engagement: Appealing to the new consumer
Roundtable
4:30pm - 6:00pm
Track 2: Targeting with insight: Customer experience is the new brand and winning requires data
Roundtable
4:30pm - 6:00pm
Track 3: The future of marketing: Skills, tools and mindsets for success
Solution provider briefing
4:30pm - 4:40pm

Details To Follow.

Cocktail reception
6:00pm - 7:00pm

Time to kick off your heels, loosen those ties and get to know your fellow summit attendees. Relax, drinks are on us.

Gala dinner & keynote: Building worlds: what marketers can learn about engagement from the videogames industry
7:00pm - 10:00pm

From independent thinkers to technology pioneers to execs from some of the world’s most progressive brands, our keynote speakers are handpicked to provide you with the insight you need to inspire your next business decision.

Thursday April 4, 2019
Breakfast
7:00am - 8:00am

The most important meal of the day. Get yourself set for a productive day by joining us for coffee, croissants and more.

Keynote Speech
8:05am - 8:30am
Keynote address: Marketing threats: where is the next disruption coming from?
Collaborate
8:35am - 9:30am

 

Multiple tables, multiple hot topics: in this session, you choose where you sit, who you sit with and what you want to discuss. The takeaways are down to you: have your say, question others and find your own answers.

TOPIC 1 Reach versus resonance
According to one expert: “Impressions don’t matter. If you care about them still, stop. If you’re using them to justify your job, within two years you’ll need a new one.” Do we need a new metric to measure marketing impact? Are reach and frequency outdated concepts?

TOPIC 2 We don’t need more content; we need better content
Comedian Jerry Seinfeld once said: “The whole idea of an attention span is, I think, a misnomer. People have an infinite attention span if you are entertaining them.” So how do you ensure your content hits home? Is entertainment key? What does good look like?

TOPIC 3 What does the modern marketing team look like?
Marketing is changing. New tools, new consumers, new expectations. So what skills are important for modern marketing success? In what areas are you lacking? And where do you go to acquire that expertise? Do you build capabilities in-house, or look to third-parties?

TOPIC 4 Removing unconscious brand bias
The days of blue and pink aisles are in decline. An increasing number of brands are throwing traditional gender assignations under the bus, and re-imagining both masculinity and femininity as fluid concepts. To what extent is your brand going gender-neutral?

TOPIC 5 Ad fraud: who are your eyeballs?
The amount of global advertising revenue wasted on fraudulent traffic, or clicks automatically generated by bots, was predicted to reach $16.4 billion last year, according to WPP. What does this mean for your campaigns? How do you combat ad fraud?

Workshop
9:35am - 10:15am
Session 1: Earning the right: rebuilding trust in marketing's use of consumer data in a post-Cambridge Analytica world
Workshop
10:20am - 11:00am
Session 2: Brand partnerships: how to co-create effectively
Coffee & networking
11:00am - 11:20am

Take advantage of time to network with fellow summit attendees and further discuss your business transformation projects.

Workshop
11:20am - 12:00pm
Session 3: Understanding the purchase journey
Workshop
12:05pm - 12:45pm
Session 4: Scaling content: are you ready for growth?
Workshop
12:50pm - 1:30pm
Session 5: Does data make us risk-averse?
Lunch & networking
1:30pm - 2:30pm

Worked up an appetite? Recharge those batteries with our buffet-style lunch, and prepare to meet the afternoon head-on.

Workshop
2:30pm - 3:10pm
Session 6: Amplifying your marketing spend through automation
Workshop
3:15pm - 3:55pm
Session 7: Influencer marketing: what you need to know
Coffee & networking
3:55pm - 4:05pm

Take advantage of time to network with fellow summit attendees and further discuss your business transformation projects.

Workshop
4:05pm - 4:45pm
Session 8: Building an engaged community: a brand case study
Workshop
4:50pm - 5:30pm
Session 9: Creating marketing impact: my most valuable digital lessons
Attendee downtime
5:30pm - 7:00pm

Time for a well-deserved break in your busy schedules.

Dinner & experience
7:00pm - 10:00pm

Time for some fun; you’ve earned it. Join us for our second night’s dinner and entertainment. Details to follow.

Friday April 5, 2019
Breakfast
7:30 am - 8:30 am

The most important meal of the day. Get yourself set for a productive day by joining us for coffee, croissants and more.

Workshop
8:30 am - 9:10 am
Session 10: Is marketing about driving greater engagement or more sales?
Workshop
9:15 am - 9:55 am
Session 11: Think like a challenger
Workshop
10:00 am - 10:40 am
Session 12: Understanding the impact of voice
Coffee & networking
10:40 am - 10:50 am

Take advantage of time to network with fellow summit attendees and further discuss your business transformation projects.

Workshop
10:50 am - 11:30 am
Session 13: Owning your brand reputation
Workshop
11:35 am - 12:15 pm
Session 14: The state of marketing in 2018: where we’ve been and where we’re going next
Workshop
12:20 pm - 1:00 pm
Session 15: Closing panel & wrap up
Lunch & farewells
1:00 pm - 2:00 pm

Worked up an appetite? Recharge those batteries with our buffet-style lunch for your journey home.

Summit Location

Royal Turnberry Hotel, Ayrshire, Scotland

Our events take place at some of the most prestigious venues in the world. Five-star accommodation, dining and amenities make attending one of our summits both business and pleasure. Being productive has never been so much fun.

Latest Case Study

Senior executives love our summits because of the unparalleled opportunity to meet people with ideas on how to move their key projects forward. But don’t just take our word for it…

To discuss how GDS Summits can help you solve your project challenges contact us on: 0117 921 4000 or email sayhello@gdsgroup.com.