On 3 – 5 April 2019 at the lovely Royal Turnberry Hotel in Ayrshire, Scotland, the European edition of our CMO Insight Summit will bring together senior marketing decision-makers and business leaders from across the continent and beyond to discuss current industry challenges, emerging opportunities in marketing – and how best to capitalise.

The summit will focus on key topics such as: defining the tribe, not the demographic; data insight and the power of personalisation; and CMO forecast: emerging trends to integrate into your strategy.

From case studies that lift the lid on operations inside best-in-class organisations, to workshops and collaborative sessions that focus on real challenges and future technology innovations, to one-to-one meetings with industry peers offering practical advice tailored to your specific needs, the summit provides you with everything you need to implement your key projects more effectively.

Our Approach

Every GDS Summit has one stated aim: to help attending executives implement their key projects more effectively. We do this by developing an in-depth understanding of those executives' project needs, the business outcomes they want to achieve, and the challenges they face in terms of hitting those goals.

Who Attends

Our summits are designed for executives looking to take their business to the next level – from market-leading brands to disruptive new entrants. As such, we’ve worked with some of the world’s best-loved and most forward-thinking businesses.
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Attendees Include

The upcoming summit will welcome executives from some of the world's biggest and most recognisable firms - as well as the most forward-thinking - as they look to address their project challenges.
Image of Tobias De Bont
Tobias De Bont
CMO
Lebara
Image of Kolja Eikelmann
Kolja Eikelmann
CMO
PPG INDUSTRIES
Image of Penny Brook
Penny Brook
CMO
Canada Goose
Image of Federico Manno
Federico Manno
eCommerce & Digital Marketing Director EMEA
The North Face
Image of Maria Jose Barrera Rojas
Maria Jose Barrera Rojas
Digital Transformation & Global eCommerce Director
L'Oréal
Image of Lorna Springall
Lorna Springall
Head of Social Media, Content
Marks & Spencer
Image of Clément Défossé
Clément Défossé
Marketing Director
ESL - Turtle Entertainment
Image of Liliana Caimacan
Liliana Caimacan
Marketing Transformation Director Europe
Unilever
Image of Olivier Heck
Olivier Heck
VP Marketing
K-Swiss Global Brands
Image of Francesco Giacalone
Francesco Giacalone
Product Planning and Marketing Director
Nissan
Image of Jim Warren
Jim Warren
VP Marketing
Bloom & Wild
Image of Can Akar
Can Akar
Head of Brand & Campaigns, Uber Eats - EMEA
UBER

6 Challenges in Marketing

Our summit is focused on solving your strategic challenges
  • Meeting customer expectations in a world where consumers feel entitled to a great experience
  • Using data to create personalised messaging, whilst remaining compliant and sensitive to privacy
  • Driving visibility into marketing effectiveness through meaningful metrics and measurement
  • Moving the needle on your content marketing efforts so that they convert as well as engage
  • Balancing the need to demonstrate short-term results whilst also driving long-term business strategy
  • Making sense of the increasingly crowded marketing tech landscape, and how to on-board new tools
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Summit Schedule

3 Days - 3 Summit Themes - 15 Workshops
Day 1
Day 2
Day 3
Wednesday April 3, 2019
Summit registration
1:00pm - 6:00pm

Grab your name badge, say hello, activate the onsite app and prepare to leave the office behind for two-and-a-half days of networking, learning and intelligence gathering.

Welcome address
3:25pm - 3:30pm

What? When? How? Where? Join our Master of Ceremonies for a brief welcome and orientation session, where we’ll explain your itinerary for the next few days.

Opening panel
3:30pm - 4:30pm

Changing consumer desires, expectations and behaviours are driving the need for a new approach to marketing. Simply put, customers expect consistent and high-value in-person and digital experiences. They don’t care if building these experiences is hard or requires a complex, multifunction approach from across your business. They want immediate value and will go elsewhere if you can’t provide it. So what does this mean for the modern marketer? How does this change your approach? How do we respond in the age of the customer?

Roundtable
4:30pm - 6:00pm
Track 1: Content and engagement: Appealing to the new consumer
Roundtable
4:30pm - 6:00pm
Track 2: KPI's and ROI - How Effective Is your Marketing?
Roundtable
4:30pm - 6:00pm
Track 3: The future of marketing: Skills, tools and mindsets for success
Solution provider briefing
6:00pm - 6:30pm

Details To Follow.

Cocktail reception
6:00pm - 7:00pm

Time to kick off your heels, loosen those ties and get to know your fellow summit attendees. Relax, drinks are on us.

Keynote Speech
7:00pm - 10:00pm
Gala dinner & keynote: Building worlds: what marketers can learn about engagement from the videogames industry
Thursday April 4, 2019
Breakfast
7:00am - 8:00am

The most important meal of the day. Get yourself set for a productive day by joining us for coffee, croissants and more.

Keynote Speech
8:05am - 8:35am
Keynote address: Marketing threats: where is the next disruption coming from?
Workshop
8:40am - 9:20am
Session 1: AI and CX: the privacy perspective
Workshop
9:25am - 10:05am
Session 2: How to partner with Content Creators to get the world talking about your brand.
headshot of Jamal Benmiloud
Jamal Benmiloud
Non Executive Director - Huel
Workshop
10:10am - 10:50am
Session 3: From click to bricks – going the wrong way around? How building a business around a digital presence makes a lot of sense.
headshot of Anthony Fletcher
Anthony Fletcher
CEO - Graze.Com
Coffee & networking
10:50am - 11:05am

Take advantage of time to network with fellow summit attendees and further discuss your business transformation projects.

Workshop
11:05am - 11:45am
Session 4: Scaling content: are you ready for growth?
Workshop
11:50am - 12:30pm
Session 5: ELECTRIC VEHICLE LAUNCH, INTEGRATED COMMUNICATION
headshot of Francesco Giacalone
Francesco Giacalone
Product Planning and Marketing Director - Nissan
Lunch & networking
12:30pm - 1:25pm

Worked up an appetite? Recharge those batteries with our buffet-style lunch, and prepare to meet the afternoon head-on.

Roundtable
1:25pm - 2:25pm
Roundtable Discussions
Workshop
2:30pm - 3:10pm
Session 6: How we do customer experience: established brand vs digital native
Workshop
3:15pm - 3:55pm
Session 7: The impact of Digital on Global Commerce
headshot of Sarah Papamichalis
Sarah Papamichalis
Global Digital Product Marketing Director - Philips
Workshop
4:00pm - 4:40pm
Session 8: Embracing the next-level of ‘content marketing’ to engage with the new consumer
headshot of Olivier Heck
Olivier Heck
VP Marketing - K-Swiss Global Brands
Workshop
4:45pm - 5:25pm
Session 9: Creating marketing impact: my most valuable digital lessons
Attendee downtime
5:25pm - 7:00pm

Time for a well-deserved break in your busy schedules.

Dinner & experience
7:00pm - 10:00pm

Time for some fun; you’ve earned it. Join us for our second night’s dinner and entertainment. Details to follow.

Friday April 5, 2019
Breakfast
7:00 am - 8:00 am

The most important meal of the day. Get yourself set for a productive day by joining us for coffee, croissants and more.

Workshop
8:05 am - 8:45 am
Session 10: Is marketing about driving greater engagement or more sales?
headshot of Simon  Kingsnorth
Simon Kingsnorth
Author - Author of Digital Marketing Strategy
Workshop
8:50 am - 9:30 am
Session 11: Think like a challenger
Workshop
9:35 am - 10:15 am
Session 12: How we change the world: the power of a purposeful brand
Roundtable
10:20 am - 11:00 am
Roundtable Discussions
Workshop
11:05 am - 11:35 am
Session 13: Owning your brand reputation
headshot of Federico Manno
Federico Manno
eCommerce & Digital Marketing Director EMEA - The North Face
Workshop
11:40 am - 12:10 pm
Session 14: The state of marketing in 2019: where we’ve been and where we’re going next
Workshop
12:15 pm - 12:45 pm
Session 15
Closing panel
12:45 pm - 1:30 pm

What have been the most interesting discussion points over the last few days? What are the key takeaways? Are there any immediate actions to be implemented? And what further questions have emerged?

Lunch & farewells
1:30 pm - 2:30 pm

Worked up an appetite? Recharge those batteries with our buffet-style lunch for your journey home.

Summit Location

Royal Turnberry Hotel, Ayrshire, Scotland

Our events take place at some of the most prestigious venues in the world. Five-star accommodation, dining and amenities make attending one of our summits both business and pleasure. Being productive has never been so much fun.

Latest Case Study

Senior executives love our summits because of the unparalleled opportunity to meet people with ideas on how to move their key projects forward. But don’t just take our word for it…

To discuss how GDS Summits can help you solve your project challenges contact us on: 0117 921 4000 or email sayhello@gdsgroup.com.

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