On 2 – 4 December 2019, the US edition of our CMO Insight Summit will bring together senior marketing decision-makers and business leaders from across North America at the fantastic Omni La Costa Resort & Spa, Carlsbad in California to share their views on how to tackle the biggest challenges in marketing today.

Amongst others, the summit will look at key topics such as: getting ahead of the curve with an effective digital strategy; delivering a seamless and cohesive brand experience across traditional and digital channels; and driving results through effective storytelling.

From case studies that lift the lid on operations inside best-in-class organisations, to workshops and collaborative sessions that focus on real challenges and future technology innovations, to one-to-one meetings with industry peers offering practical advice tailored to your specific needs, the summit will provide you with everything you need to implement your key projects more effectively.

Our Approach

Every GDS Summit has one stated aim: to help attending executives implement their key projects more effectively. We do this by developing an in-depth understanding of those executives' project needs, the business outcomes they want to achieve, and the challenges they face in terms of hitting those goals.

Who Attends

Our summits are designed for executives looking to take their business to the next level – from market-leading brands to disruptive new entrants. As such, we’ve worked with some of the world’s best-loved and most forward-thinking businesses.
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Past Attendees

At previous events we've helped executives from some the world's most significant firms - as well as the most forward-thinking - to address their project challenges.
Image of Mariela Ure
Mariela Ure
Chief Marketing Officer (Universal Studios)
NBCUniversal
Image of Shyam Venugopal
Shyam Venugopal
VP Global Media and Consumer Data Strategy
PepsiCo
Image of Garry Wicka
Garry Wicka
Head of Marketing – Commercial Division
LG
Image of Julie LiaBraaten
Julie LiaBraaten
VP, Consumer and Market Insights
T-Mobile
Image of Michael Gannon
Michael Gannon
Vice President, Digital Marketing
TIAA
Image of Jason Yau
Jason Yau
Senior Vice President, Marketing & Digital
Unilever Prestige
Image of Maya Gumennik
Maya Gumennik
CMO - SmarterTravel/TripAdvisor
TripAdvisor
Image of Daniela Lobo
Daniela Lobo
Global Brand and Digital Marketing Director, Talent Engagement
Johnson & Johnson
Image of Darren Contardo
Darren Contardo
SVP Marketing
SlimFast
Image of Kara Howard
Kara Howard
SVP Marketing
Vistaprint
Image of Jodi Durkin
Jodi Durkin
Director Brand Social
Walmart International
Image of Tom Kuhn
Tom Kuhn
VP Marketing
PGA Tour

6 Challenges in Marketing

Our summit is focused on solving your strategic challenges
  • Meeting customer expectations in a world where consumers feel entitled to a great experience
  • Using data to create personalized messaging, whilst remaining compliant and sensitive to privacy
  • Driving visibility into marketing effectiveness through meaningful metrics and measurement
  • Moving the needle on your content marketing efforts so that they convert as well as engage
  • Balancing the need to demonstrate short-term results whilst also driving long-term business strategy
  • Making sense of the increasingly crowded marketing tech landscape, and how to on-board new tools
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Summit Schedule

3 Days - 3 Summit Themes - 3 Workshops
Day 1
Day 2
Day 3
Monday December 2, 2019
Summit registration
1:00pm - 6:00pm
Solution provider briefing
2:00pm - 2:30pm
Welcome remarks and delegate briefing
2:30pm - 2:45pm
Panel Discussion
2:45pm - 3:30pm
Keynote Panel
Interview
3:30pm - 3:50pm
Title TBC
Roundtable
3:50pm - 5:00pm
Drill Down Roundtables
Roundtable feedback
5:00pm - 5:30pm
Networking drinks
6:00pm - 7:00pm
Gala dinner
7:00pm - 10:00pm
Keynote
8:00pm - 8:30pm
Gala dinner keynote, Q&A
Tuesday December 3, 2019
Breakfast
7:00am - 7:50am
Welcome Remarks
7:50am - 8:00am
Keynote
8:00am - 8:20am
Title TBC
Panel Discussion
8:50am - 9:20am
Keynote Panel
Oxford Style Debate and Live Polling
9:20am - 10:00am
Title TBC
Coffee & Networking Break
10:00am - 10:20am
Case Study
10:20am - 11:00am
Title TBC
Workshop
11:00am - 11:40am
Title TBC
Panel Discussion
11:40am - 12:20pm
Title TBC
Keynote
12:20pm - 12:50pm
Title TBC
Networking Lunch
12:50pm - 1:50pm
Roundtable
1:50pm - 2:40pm
Drill Down Roundtables
Workshop
2:40pm - 3:20pm
Title TBC
Case Study
3:20pm - 4:00pm
Title TBC
Panel Discussion
4:00pm - 4:40pm
Title TBC
Coffee & Networking Break
4:40pm - 5:00pm
Oxford Style Debate and Live Polling
5:00pm - 5:40pm
Title TBC
Keynote
5:40pm - 6:10pm
Closing Keynote
Attendee downtime
6:10pm - 7:00pm
Networking drinks
7:00pm - 7:30pm
Gala dinner, silent auction, quiz/trivia
7:30pm - 10:00pm
Wednesday December 4, 2019
Breakfast
7:00 am - 8:20 am
Welcome Remarks
8:20 am - 8:30 am
Keynote
8:30 am - 8:50 am
Title TBC
Keynote
8:50 am - 9:20 am
Title TBC
Roundtable
9:20 am - 10:00 am
Drill Down Roundtables
Coffee & Networking Break
10:00 am - 10:30 am
Case Study
10:30 am - 11:10 am
Title TBC
Workshop
11:10 am - 11:50 am
Title TBC
Panel Discussion
11:50 am - 12:30 pm
Closing panel & wrap up
Buffet lunch
12:30 pm - 1:30 pm

Summit Location

Omni La Costa Resort & Spa, Carlsbad, California

Our events take place at some of the most prestigious venues in the world. Five-star accommodation, dining and amenities make attending one of our summits both business and pleasure. Being productive has never been so much fun.

Latest Case Study

Senior executives love our summits because of the unparalleled opportunity to meet people with ideas on how to move their key projects forward. But don’t just take our word for it…

To discuss how GDS Summits can help you solve your project challenges contact us on: 0117 921 4000 or email sayhello@gdsgroup.com.

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