Reimagine. Reinvent. Redefine Marketing
The CMO Insight Europe Summit in The Netherlands will be a bold stage for Europe’s marketing visionaries to shatter the status quo. No longer content with following established playbooks, today’s CMOs stand poised to harness AI transformation—from personalised search to content generation—to reshape creativity, brand strategies, commerce, and organisational skill sets. They will also tap into niche communities to drive authentic engagement, integrating ESG values and purpose-driven storytelling into every facet of brand building.
In an era where digital marketing forms the backbone of modern growth strategies, this Summit explores how CMOs can fuse data-driven insights with dynamic content creation, programmatic advertising, and performance marketing to deliver hyper-personalised experiences and fuel ROI. Amidst a streaming-driven media landscape, these chief marketers will tackle the toughest challenges head-on: orchestrating seamless omnichannel journeys that unify online, offline, and emerging channels—like social commerce and AR-enhanced retail—and fortifying trust in AI-fuelled marketing by navigating tighter data regulations, addressing ethical data use, and embracing transparent practices to satisfy both regulatory demands and consumer expectations.
This is where the sharpest leaders convene to spark real change, sharing unvarnished insights, provocative ideas, and future-proof strategies. Attendees will discover how to thrive amidst Europe’s diverse markets by localising brand narratives, mastering the rapidly evolving SEO landscape—including AI-powered, voice, and visual search—and leveraging robust data integration for actionable intelligence. In this crucible of innovation, participants won’t just refine their craft—they’ll forge the future, setting an audacious path for Europe’s next generation of marketing leaders.
Immerse yourself in thought-provoking insights
Exclusively curated from our previous
CMO Physical Summit
Core Themes
Shaping our Future with AI:
Examining how AI—from personalised search to content generation—is reshaping creativity, brand strategies, commerce, and organisational skill sets.
Regulations, Trust, and Transparency:
Understanding the evolving European data and AI regulatory landscape and learning how CMOs can turn compliance and ethical data use into a competitive advantage.
The Future of SEO and Search:
Navigating a rapidly evolving search landscape—driven by AI-powered algorithms, voice and visual search, and personalised experiences—to enhance discoverability, brand visibility, and user-centric content strategies in an increasingly competitive digital ecosystem.
Omnichannel and Unified Journeys:
Integrating online, offline, and emerging channels—such as social commerce, AR-enhanced retail, and locally tailored content—to deliver seamless, long-term customer value.
Communities and Authentic Engagement:
Leveraging niche networks, creator-led content, and purpose-driven storytelling to build genuine connections, loyalty, and trust—while integrating ESG values into brand narratives.
Speakers
Jad Freiha
Charlie Ungashick
Nico Sarti
Nick Goodchild
Steven De Ploey
Lindsay Hong
Miriam Weidner
Gerald Murphy
Paul Wright
Lisa Delaney
Bjoern Sjut
Roberta Passerini
Nick Goodchild
Tom Stone
Tia Rantanen
Agenda
12:00 pm - 12:45 am
Networking Lunch
1:10 pm - 1:35 pm
Keynote
The AI Storyteller: Rewriting Connection with Video
Video commands our attention, dominating internet traffic and revealing its undeniable power to connect. Yet, true connection lies beyond the screen. AI is no longer just a tool -- it's a collaborator, capable of unlocking deeper layers of human experience. We'll journey from the dawn of storytelling to the era of AI-powered narratives, and discover how to best leverage AI to craft stories that transcend language, culture, and digital barriers, fostering authentic connection in a video-driven world.
1:40 pm - 2:20 pm
Panel
Balancing Privacy, Personalization, and Brand Trust
In an era of evolving regulations and heightened consumer expectations, brands are finding that ethical data practices and transparent consent management can do more than just keep them compliant—they can become a true competitive advantage. This panel will explore how consent-based personalization, loyalty strategies, and data-driven content can foster deeper customer trust, strengthen brand differentiation, and ultimately drive sustainable growth.
Key Takeaways:
- Turning Compliance into Opportunity:
Discover how meeting privacy requirements can propel data-driven initiatives, enabling ethical, high-impact personalization that builds lasting customer relationships. - Privacy-Led Marketing: Building Trust and Loyalty:
Learn how prioritizing privacy, informed consent, and transparency in marketing strategies can strengthen customer relationships, foster trust, and drive sustainable growth. - Elevating Brand Reputation:
Understand how transparency in data collection and usage can distinguish your brand in a crowded market, boosting credibility and loyalty. - Content Strategy with Confidence:
Explore methods to deliver more targeted, compelling content—while respecting opt-in preferences—to optimize marketing spend and engagement. - Future-Proofing the Organization:
Hear best practices for fostering a privacy-first culture, including training, governance frameworks, and cross-functional collaboration for sustained success./li>
2:20 pm - 2:45 pm
Keynote
The Flight Path to Brand Success: Innovation, Engagement, and Loyalty
Join Lisa Delaney, Head of European Marketing & Lifestyle at Cathay Pacific Airways as she shares how her team is seizing fresh opportunities with the return of global travel to reconnect with customers, strengthen brand awareness, leverage lifestyle-focused loyalty programs, and forge unique partnerships to stand out in a crowded market.
- Integrated Marketing Excellence: Analyze a holistic marketing approach that effectively spans the entire customer journey, from foundational brand building to driving digital conversion. Learn to balance high-impact brand campaigns with targeted digital initiatives and implement robust performance measurement across all channels.
- Lifestyle-Centric Program Design: Explore the development of loyalty programs that transcend transactional rewards and foster deeper customer connections. Understand how to build lifestyle-focused programs that cultivate engagement through personalized experiences, exclusive access, and effective strategies for rewarding high-value members.
- Strategic Partnerships & Cultural Resonance: Uncover the potential of moving beyond conventional sponsorships like sports and forging impactful alliances within entertainment and culture to unlock new audiences, amplify brand positioning, and create memorable brand associations.
- Elevating the Customer Journey & Premium Brand Storytelling: Examine the critical components of crafting exceptional customer experiences while maintaining a consistent premium brand image. Analyze how to introduce new offerings and effectively leverage experiential marketing to build a compelling and cohesive brand narrative that resonates with target audiences.
3:00 pm - 4:00 pm
Roundtables
Track 1: Data Privacy as a Brand Differentiator
In an era of data breaches and mistrust, privacy is no longer just a legal obligation – it's a powerful brand differentiator. Join this roundtable to explore how CMOs can transform data privacy from a compliance checkbox into a core brand value. Learn how to implement transparent and respectful data practices that not only build consumer trust but also unlock new opportunities for efficiency, personalisation, and long-term customer loyalty.
Discover how to make privacy a cornerstone of your brand's story, resonating with today's conscious consumer and setting your business apart in a crowded market.
Track 2: Driving Global Growth with AI-Powered Localization: Is High-Quality International Engagement at Speed and Scale Hype or Reality?
In today’s hyper-connected market, marketing leaders face increasing pressure to expand brand presence at a pace faster than ever before. Consumers around the world expect localized campaigns that feel authentically tailored to their region and language. However, striking the right balance between global brand consistency and local nuance can be a formidable challenge.
This roundtable will explore practical strategies senior marketers can employ to deploy marketing content at scale—quickly and effectively—while safeguarding brand voice and identity. We will discuss how, with the rise of AI-powered localization, marketers can now streamline global content delivery, ensuring speed and consistency without compromising quality.
Key Discussion Points:
- Achieving Consistency at Scale
- Balancing brand guidelines with local cultural norms
- Ensuring teams worldwide stay aligned on core messaging
- Driving Speed-to-Market with Technology
- Leveraging AI-driven solutions and automation to reduce turnaround times
- Evaluating translation memory and machine translation for faster content adaptation
- AI translation pitfalls and journey towards human-level accuracy
- Cost-Effective Globalization
- Budget strategies for continual content localization
- Measuring ROI on international marketing initiatives
- Future of Localization and Personalization
- Predictive analytics to forecast local market preferences
- Personalizing customer experiences across borders
Track 3: Uniting Creative & Media – The Secret to Market-Leading Campaigns
In today’s fragmented media landscape, the traditional divide between creative and media is increasingly at the heart of brand challenges. Building a modern brand takes more than a single great idea—it requires reuniting these essential disciplines to create market-leading campaigns. In this roundtable, we will explore how blending creative storytelling with strategic media planning can transform campaign success. By integrating strategy, creative, media, influencer marketing, and analytics into one unified framework, brands can unlock powerful synergies that resonate across all platforms.
Join us as we dive into how a cohesive approach—where creative excellence fuels impactful media strategies—can amplify your brand’s narrative. We’ll discuss the importance of creative innovation in campaign success, the transformative impact of selecting the right tools, and how to harness data-driven insights to refine messaging in real time. Our conversation will also highlight the value of tapping into cultural moments, leveraging performance analytics, and seamlessly aligning all aspects of brand communications—from design and content creation to performance marketing.
Key Takeaways
- Holistic Collaboration: Discover how bridging the gap between creative and media teams can overcome brand challenges and drive growth through unified, market-leading campaigns.
- Creative Impact: Learn why creative excellence is fundamental to campaign success and how it can elevate your media strategies when they work in tandem.
- Data-Driven Insights: Explore how performance analytics and consumer behavior data can continuously refine messaging and improve campaign outcomes.
- Real-Time Adaptation: Gain practical advice on adjusting strategies and tactics on the fly to capitalize on cultural moments and market shifts.
- Influencer Integration: Understand how authentically incorporating influencers can enhance brand storytelling and drive audience engagement.
3:00 pm - 6:30 pm
1:1 Meetings
4:10 pm - 4:40 pm
Masterclass
How To Make Customer-Centric Transformation Work (The Good - The Bad and The Ugly)
In today's dynamic market, clinging to outdated strategies is a recipe for failure. Join Roberta Passerini, Former Global Head of Marketing Transformation & Customer Engagement, Health Systems at Philips, as she shares how the company revolutionized its marketing approach. Discover how Philips moved away from product-focused campaigns to a truly customer-centric model, streamlining hundreds of campaigns, aligning teams, and standardizing processes.
Roberta will reveal the "burning platform" that drove this change, the challenges faced, and the key takeaways—distilled into ten "transformation commandments" for driving meaningful change in your own organization.
4:45 pm - 5:15 pm
Workshop
The AI Revolution in Marketing: Past Lessons, Present Successes, and Future Innovations
5:15 pm - 5:45 pm
Keynote
Capturing Consumer Attention in the Moment
6:30 pm - 7:20 pm
Networking Reception
7:20 pm - 9:30 pm
Gala Dinner
8:00 am - 8:35 am
Keynote
Creating Authentic Engagement in the Era of Niche Networks and Storytelling
8:35 am - 9:10 am
Keynote
Testing, Adapting, Thriving - The Economic Impact of AI in Marketing
Join Jad Freiha, Head of Analytics and Insights at Sweaty Betty, as he dives into the transformative role of AI in modern marketing. In this dynamic session, Jad will explore how brands can use AI as a testing ground for business growth, sharing real-world case studies that balance proven machine learning models with the untapped potential of generative AI. Discover practical strategies to overcome cultural resistance and drive seamless AI adoption—making advanced analytics accessible to every member of your team.
Key Takeaways:
- Experimentation in Action: How to leverage generative AI and open-source models to iterate marketing strategies and deliver measurable economic value.
- Driving Adoption: Proven change management techniques that break down barriers and integrate AI into the company DNA.
- Beyond Demographics: Utilizing AI for hyper-personalization through psychographic segmentation—turning vast consumer feedback into actionable insights.
- Real-World Applications & Future Trends: Insights into successful AI implementations, the challenges of proving ROI, and what the future holds for AI-driven marketing.
9:20 am - 12:10 pm
1:1 Meetings
9:20 am - 10:20 am
Roundtables
Track 1: Data Privacy as a Brand Differentiator
In an era of data breaches and mistrust, privacy is no longer just a legal obligation – it's a powerful brand differentiator. Join this roundtable to explore how CMOs can transform data privacy from a compliance checkbox into a core brand value. Learn how to implement transparent and respectful data practices that not only build consumer trust but also unlock new opportunities for efficiency, personalisation, and long-term customer loyalty.
Discover how to make privacy a cornerstone of your brand's story, resonating with today's conscious consumer and setting your business apart in a crowded market.
Track 2: Driving Global Growth with AI-Powered Localization: Is High-Quality International Engagement at Speed and Scale Hype or Reality?
In today’s hyper-connected market, marketing leaders face increasing pressure to expand brand presence at a pace faster than ever before. Consumers around the world expect localized campaigns that feel authentically tailored to their region and language. However, striking the right balance between global brand consistency and local nuance can be a formidable challenge.
This roundtable will explore practical strategies senior marketers can employ to deploy marketing content at scale—quickly and effectively—while safeguarding brand voice and identity. We will discuss how, with the rise of AI-powered localization, marketers can now streamline global content delivery, ensuring speed and consistency without compromising quality.
Key Discussion Points:
- Achieving Consistency at Scale
- Balancing brand guidelines with local cultural norms
- Ensuring teams worldwide stay aligned on core messaging
- Driving Speed-to-Market with Technology
- Leveraging AI-driven solutions and automation to reduce turnaround times
- Evaluating translation memory and machine translation for faster content adaptation
- AI translation pitfalls and journey towards human-level accuracy
- Cost-Effective Globalization
- Budget strategies for continual content localization
- Measuring ROI on international marketing initiatives
- Future of Localization and Personalization
- Predictive analytics to forecast local market preferences
- Personalizing customer experiences across borders
Track 3: Uniting Creative & Media – The Secret to Market-Leading Campaigns
In today’s fragmented media landscape, the traditional divide between creative and media is increasingly at the heart of brand challenges. Building a modern brand takes more than a single great idea—it requires reuniting these essential disciplines to create market-leading campaigns. In this roundtable, we will explore how blending creative storytelling with strategic media planning can transform campaign success. By integrating strategy, creative, media, influencer marketing, and analytics into one unified framework, brands can unlock powerful synergies that resonate across all platforms.
Join us as we dive into how a cohesive approach—where creative excellence fuels impactful media strategies—can amplify your brand’s narrative. We’ll discuss the importance of creative innovation in campaign success, the transformative impact of selecting the right tools, and how to harness data-driven insights to refine messaging in real time. Our conversation will also highlight the value of tapping into cultural moments, leveraging performance analytics, and seamlessly aligning all aspects of brand communications—from design and content creation to performance marketing.
Key Takeaways
- Holistic Collaboration: Discover how bridging the gap between creative and media teams can overcome brand challenges and drive growth through unified, market-leading campaigns.
- Creative Impact: Learn why creative excellence is fundamental to campaign success and how it can elevate your media strategies when they work in tandem.
- Data-Driven Insights: Explore how performance analytics and consumer behavior data can continuously refine messaging and improve campaign outcomes.
- Real-Time Adaptation: Gain practical advice on adjusting strategies and tactics on the fly to capitalize on cultural moments and market shifts.
- Influencer Integration: Understand how authentically incorporating influencers can enhance brand storytelling and drive audience engagement.
10:30 am - 11:00 am
Workshop
Digital First. Everything Else Second
How will it work across cross-channel?’ ‘Have we thought about our omni-channel approach?’ All great questions, but honestly, we all need practical ways of implementing.
Join the founders of one of the fastest growing independent agencies re:act as they break down how and why harnessing the brilliant concoction of data, content, paid and creatives drives real impact in 2025.
11:05 am - 11:35 am
Interactive Session
CMOs Standing Together
12:00 pm - 12:45 pm
Networking Lunch
12:35 pm - 1:00 pm
Keynote
Mastering the Marketing Minefield - Defining Purpose vs the Risk of Backlash
Traditional institutions are waning, and brands are stepping in to fill the void, becoming the "new religions" for many consumers. Today's marketing leaders face unprecedented challenges: navigating political polarization, addressing social issues, and building a brand that resonates with a conscious consumer.
Drawing on his experience, Former Bentley CMO Steven De Ploey examines how brands can navigate the complex interplay of brand values, consumer expectations, and the evolving role of corporations in society. This session will explore how to authentically connect with a knowledgeable and outspoken customer base and build a brand that stands for something meaningful – without falling prey to "woke washing" or alienating key demographics.
1:05 pm - 2:10 pm
1:1 Meetings
1:00 pm - 2:10 pm
Networking Break
2:15 pm - 2:30 pm
Roundtable Reflections
Inside the CMO Roundtables: Trends & Takeaways
Grand Hotel Huis ter Duin - Noordwijk, Netherlands
Grand Hotel Huis ter Duin is a luxurious 5-star beach resort located on the highest dune of Noordwijk and has welcomed guests for more than a century.
Why attend?
Connect with like-minded senior leaders for a curated agenda, focused on tackling your current business critical challenges and driving industry forward.
Be a part of exclusive shared learning, horizon scanning and actionable insights enabling organizations to deliver transformative strategies.
Build meaningful relationships with solution providers matched to your business priorities to help accelerate your projects and deliver your objectives.
