CMOs at the epicentre of innovation
The digital landscape is shifting beneath our feet, and as CMOs, we stand at the epicentre of this transformation. Creator marketing is redefining brand strategy, social media's impact on the bottom line is undeniable, and AI is revolutionising content resonance. Privacy is paramount, technology is evolving at breakneck speed, and consumer expectations are higher than ever. How can your brand not just survive, but truly thrive?
Join us at the CMO Insight Summit Europe to discover the strategies that will set your brand apart.
Hear from forward-thinking marketing leaders on how to:
Harness the power of creator marketing: Explore the intersection of social media and AI, and how creator marketing can significantly impact brand strategy and your bottom line.
Leverage AI to drive content impact: Explore how AI-powered tools can analyse data, predict trends, and create content that truly resonates, while maintaining your unique brand voice and ethical considerations.
Elevate privacy from a mere compliance checkbox to a core brand value: Learn how CMOs can lead the charge across the business, implementing transparent and respectful data practices that enhance efficiency and personalisation. Embrace the new challenges and opportunities presented by AI, from asset creation to audience prediction, while maintaining a strong creative vision and addressing potential biases.
Gain a holistic view of performance and effective measurement across channels, with the continued rise of retail media, programmatic TV, and Digital Out-of-Home (DOOH).
Immerse yourself in thought-provoking insights
Exclusively curated from our previous
CMO Digital Summit
Speakers
Celso Borges Shimabukuro
Leah Davis
Amanda Zafiris
Nico Sarti
Tia Rantanen
Harry Williams
German Schulz
Jonathan Vroobel
Paul English
Harry Williams
Chris Cairns
Claudia Wehmeijer
Sir Martin Sorrell
Dr. Amine Arezki
Ted Robinson
Alex Cheeseman
Emma Harman
Agenda
1:10 pm - 1:45 pm
Industry Titans
In conversation with Sir Martin Sorrell
1:45 pm - 2:20 pm
Panel
Harmonising human talent and AI for marketing excellence
Our panel will be a deep-dive into the practical applications of AI in marketing and how CMOs can strategically integrate it into their teams and workflows. The discussion will focus on identifying specific AI tools and technologies that are revolutionising marketing functions, from content creation and audience segmentation to campaign optimisation and performance measurement. Panellists will share real-world examples of successful AI implementation, as well as address the challenges and potential pitfalls of integrating AI into marketing strategies. The panel will also explore how to balance the efficiency and data-driven insights of AI with the irreplaceable creativity and emotional intelligence of human marketers and take a closer look into the creator economy, examining how AI can enhance partnerships with influencers and creators to amplify brand engagement and reach. Discover how to harness AI to support and elevate human talent, creating a symphony of innovation and creativity that drives marketing excellence.
2:20 pm - 2:45 pm
Keynote
From snacks to screens: PepsiCo's digital transformation
The digital landscape is reshaping how CPG brands connect with consumers. In this session, Celso Borges, VP & Head of e-Commerce Europe at PepsiCo, will discuss PepsiCo's strategies for thriving in this new era.
- Retail media networks - The next frontier: Learn how PepsiCo is leveraging retail media networks to enhance visibility, drive sales, and build stronger partnerships with retailers. Discover best practices for assessing and optimizing your retail media investments.
- Data-driven marketing & revenue management: Explore how PepsiCo uses data and analytics to inform marketing campaigns and pricing strategies. Understand how to measure ROI and create personalized customer experiences to drive lifetime value.
- Shifting from transactional to customer-centric: Discover how PepsiCo is fostering a customer-centric culture within a traditionally transactional business model. Learn how to create a seamless online-offline experience that resonates with today's consumers.
- D2C – A test-and-learn approach: Gain insights into PepsiCo's D2C experiments, from Snacks.com to Unwasted. Understand the challenges and opportunities of building a direct-to-consumer channel and learn how to create a sustainable D2C strategy.
3:00 pm - 4:00 pm
Roundtables
Track 1: Data privacy as a brand differentiator
In an era of data breaches and mistrust, privacy is no longer just a legal obligation – it's a powerful brand differentiator. Join this roundtable to explore how CMOs can transform data privacy from a compliance checkbox into a core brand value. Learn how to implement transparent and respectful data practices that not only build consumer trust but also unlock new opportunities for efficiency, personalisation, and long-term customer loyalty.
Discover how to make privacy a cornerstone of your brand's story, resonating with today's conscious consumer and setting your business apart in a crowded market.
Track 2: The Human-AI symphony
Artificial Intelligence is revolutionising marketing, but it's not about replacing humans – it's about amplifying their potential. Join this roundtable to explore how CMOs can orchestrate a harmonious partnership between human creativity and AI capabilities. Better understand the challenges and opportunities presented by AI, from automating asset creation to predicting audience behaviour, while ensuring that your brand's unique creative vision remains at the forefront.
Learn how to harness AI's power responsibly, mitigating biases and ensuring ethical decision-making throughout your marketing strategies. Discover how to compose a symphony of human ingenuity and AI innovation to drive your brand's success in the digital age..
Track 3: Making Sense of the Media Maze
The modern media landscape is a complex maze of interconnected channels, from retail media and programmatic TV to your own website. In this roundtable, CMOs will delve into the strategies and tools necessary to gain a holistic view of marketing performance across these diverse channels.
Learn how to effectively measure impact, attribute success, and optimise your campaigns for maximum ROI. Discuss the unique challenges and opportunities presented by each channel, and uncover the secrets to navigating this ever-evolving media maze with confidence and precision
4:10 pm - 4:40 pm
Masterclass
A CMO's perspective on process and skills reengineering for AI
Join Unlimit's CMO, for a candid masterclass on how AI is transforming marketing and sales. Explore how AI tools are revolutionizing processes across the entire funnel, from creative development to performance optimization.
In this masterclass, Paul will review:
- The changing role of the CMO, from "jack of all trades" to process engineer and strategist.
- The evolving skillset needed for marketing teams, with a focus on prompt engineering and quality control.
- How AI is enabling organizations to do more with less, addressing the pressure to achieve greater results with fewer resources.
- Real-world examples of successful AI implementation in marketing, showcasing different stages of adoption and the diverse approaches being taken.
- This interactive session will provide valuable insights and practical takeaways for CMOs and senior marketing leaders seeking to navigate the AI revolution and harness its potential to drive growth and innovation.
4:45 pm - 5:15 pm
Workshop
The future is visual
5:20 pm - 5:50 pm
Keynote
Harnessing Cultural Events to Feed the Attention Economy: Condé Nast’s Strategic Approach
As brands increasingly rely on algorithms and automation for consumer engagement, they risk becoming interchangeable commodities. We know CMOs recognise the growing importance of creativity, but many continue to over-invest in platform-led, transactional media that fails to build lasting brand connections.
In this presentation, Nico Sarti will showcase how Condé Nast uses cultural events to capture attention and build emotional connections with audiences. By focusing on storytelling and shared cultural narratives, Condé Nast positions its brands at the heart of meaningful experiences, driving long-term brand loyalty.
We’ll also discuss the importance of partnerships with other brands, creators, and platforms, positioning Condé Nast at the forefront of a return to strategic brand-building through cultural relevance and creativity.
7:20 pm - 9:30 pm
Gala Dinner
8:30 pm - 9:00 pm
Dinner Keynote
Riding the Wave – Redefining Sailing for the Modern Fan
Formula One isn't the only racing sport gaining traction in the US. SailGP, the high-speed, global sailing league, is making waves and challenging the traditional perception of sailing.
Join SailGP's Chief Marketing Officer discuss:
- How SailGP is reimagining sailing with cutting-edge technology, intense competition, and a focus on accessibility and diversity.
- The challenges and opportunities of growing a new sport in a crowded market, including strategies for building brand awareness, engaging fans across platforms, and securing key sponsorships.
- The role of data and insights in driving marketing and content decisions, from leveraging social media trends to optimizing the fan experience.
- The vision for the future of SailGP and its potential to become a major player in the global sports landscape.
- Don't miss this opportunity to hear how SailGP is navigating the changing tides of sports marketing and redefining sailing for a new generation.
8:00 am - 8:40 am
Panel
How sustainability choices today echo through the ages
Investors and consumers are increasingly evaluating brands based on their environmental performance. This panel will discuss how CMOs can quantify and communicate the value of their sustainability initiatives. Experts will explore the emerging metrics for measuring environmental impact, attracting responsible investors, and creating a brand legacy that resonates with future generations.
8:40 am - 9:10 am
Keynote
Navigating audience complexities: A CMO's blueprint for sustainable growth
In today's rapidly evolving market, understanding and engaging with diverse audience segments is more challenging than ever. Join Harry Williams, a seasoned audience behaviour expert and Head of Growth at an award-winning London-based agency, as he unveils a comprehensive blueprint for navigating these complexities. Through real-life case studies, this keynote will explore the transformation of the digital landscape, how to understand and influence your audience and their online behaviours, and strategies for achieving sustainable and profitable growth in today’s competitive environment. Attendees will leave equipped with actionable tactics to elevate their marketing efforts and ensure long-term success.
9:20 am - 10:20 am
Roundtables
Track 1: Data privacy as a brand differentiator
In an era of data breaches and mistrust, privacy is no longer just a legal obligation – it's a powerful brand differentiator. Join this roundtable to explore how CMOs can transform data privacy from a compliance checkbox into a core brand value. Learn how to implement transparent and respectful data practices that not only build consumer trust but also unlock new opportunities for efficiency, personalisation, and long-term customer loyalty.
Discover how to make privacy a cornerstone of your brand's story, resonating with today's conscious consumer and setting your business apart in a crowded market.
Track 2: The Human-AI symphony
Artificial Intelligence is revolutionising marketing, but it's not about replacing humans – it's about amplifying their potential. Join this roundtable to explore how CMOs can orchestrate a harmonious partnership between human creativity and AI capabilities. Better understand the challenges and opportunities presented by AI, from automating asset creation to predicting audience behaviour, while ensuring that your brand's unique creative vision remains at the forefront.
Learn how to harness AI's power responsibly, mitigating biases and ensuring ethical decision-making throughout your marketing strategies. Discover how to compose a symphony of human ingenuity and AI innovation to drive your brand's success in the digital age..
Track 3: Making sense of the media maze
The modern media landscape is a complex maze of interconnected channels, from retail media and programmatic TV to the burgeoning world of DOOH. In this roundtable, CMOs will delve into the strategies and tools necessary to gain a holistic view of marketing performance across these diverse channels.
Learn how to effectively measure impact, attribute success, and optimise your campaigns for maximum ROI. Discuss the unique challenges and opportunities presented by each channel, and uncover the secrets to navigating this ever-evolving media maze with confidence and precision
10:30 am - 11:00 am
Masterclass
On Track with Emotion: Leveraging Gamification and AR to Enhance Engagement and Attractiveness in Industries that Need Better Understanding
Explore the innovative use of gamification and augmented reality (AR) to boost engagement and attractiveness in various industries. By integrating these technologies, businesses can create more immersive and emotionally resonant experiences that captivate their audiences.
11:00 am - 11:35 am
Workshop
The Creator Effect
Discover how the likes of Diageo, Nike, and Oatly are revolutionising their marketing and brand strategies by placing creators at the core. Learn how to collaborate with creators to reach new audiences and communities, and hear what’s set to define the next chapter of modern communications and the Creator Economy.
12:45 pm - 1:10 pm
Closing Keynote
Ten Years of DTC - What We Got Wrong
1:10 pm - 1:30 pm
Beyond the Challenges
Get ready to ignite your marketing strategies! Join us for an engaging and interactive session where we'll extract the most impactful takeaways from the summit's roundtable discussions. Led by our led our summit host, a panel of our roundtable moderators will share their most eye-opening observations, game-changing insights, and unexpected discoveries.
We’ll explore the following:
- Key Challenges: Uncover the most pressing challenges identified during the roundtables and potential solutions.
- Emerging Trends: Discuss the latest trends and innovations shaping the industry landscape.
- Actionable Strategies: Gain practical insights and actionable strategies to overcome obstacles and drive success.
Fairmont Carton House - Dublin, Ireland
Situated in Maynooth, 24 km from Phoenix Park, Carton House A Fairmont Managed hotel features accommodation with free bikes, free private parking, a fitness centre and a garden.
Why attend?
Connect with like-minded senior leaders for a curated agenda, focused on tackling your current business critical challenges and driving industry forward.
Be a part of exclusive shared learning, horizon scanning and actionable insights enabling organizations to deliver transformative strategies.
Build meaningful relationships with solution providers matched to your business priorities to help accelerate your projects and deliver your objectives.
