Modern marketing: Driving growth and staying competitive
CMOs, the time for action is now! Don't get left behind.
In today's dynamic marketing landscape, CMOs must navigate a two-front battle: leveraging data and AI for personalized experiences and building genuine connections with a diverse customer base.
This requires wielding customer data ethically to personalize marketing efforts and optimize campaigns, while simultaneously crafting brand narratives that resonate on an emotional level. Strategic partnerships with creators who embody a brand's values are crucial for amplifying authenticity and reaching specific demographics, particularly Gen Z, who prioritize brands that align with their social conscience.
As consumers increasingly seek transparency and emotional connection, CMOs who can wield both data intelligence and heartfelt storytelling will be the ones who propel their brands to the forefront.
Immerse yourself in thought-provoking insights
Exclusively curated from our previous
CMO Digital Summit
Speakers
Peter Jung
Andrea Mazey
Lauren Carnell
Severin Nesselhauf
Joshua Alvernia
Liz Rackoff
Roman Gun
Maisie Ganzler
Alicia Parker
Pat Goggin
Steve Simoncic
Sherry Hsieh
Cary Murphy
Austin Scott
Srini Nallasivan
Matthew Growney
Vincent Mazza
Vincent Washington
Agenda
11:00 am - 1:00 pm
Registration
12:00 pm - 12:45 pm
Networking Lunch
12:45 pm - 1:10 pm
Day 1 Opening
1:10 pm - 1:35 pm
Keynote
NASCAR accelerates growth: Reimagining the fan experience
NASCAR is racing towards the future, redefining its connection with fans and forging a path of relevance in the dynamic landscape of sports and entertainment. Recognizing the evolving interests, behaviors, and expectations of consumers, NASCAR is revving up its strategies and plans to ignite a new generation of passionate fans. By harnessing the power of data, transforming the fan experience, fostering impactful partnerships, and championing positive social impact, NASCAR is accelerating the growth of one of the world's largest sports properties.
1:35 pm - 2:15 pm
1:35 pm - 2:15 pm
Panel
How to capture hearts & minds in today's market
In today's crowded marketplace, capturing hearts and minds is more crucial than ever with savvy consumers craving connection, brands need to resonate authentically across diverse audiences.
This panel explores the psychology of consumer emotions, offering tools for building brands that inspire through genuine purpose and inclusive storytelling.
- The Power of Authenticity: Uncover how transparency, vulnerability, and aligning actions with values builds trust and loyalty.
- Diversity = Resonance: Learn how to craft inclusive messaging and campaigns that connect with a broader customer base.
- The Creator Collaboration: Discover strategies for partnering with diverse creators to amplify your brand's authenticity and reach.
- Embracing Gen Z: Explore this generation's unique values and how connecting with them requires an emotionally intelligent, authentic approach.
Our panel of experts will help you learn:
- Actionable steps to make your brand more authentic and transparent.
- Strategies for making your brand more inclusive and representative.
- Techniques for partnering with diverse creators to amplify your message in a genuine way.
- Insights on how Gen Z's desire for purpose and authenticity should shape marketing strategies.
2:15 pm - 2:45 pm
2:15 pm - 2:45 pm
Diamond Keynote
Growth through trust
3:00 pm - 4:00 pm
Roundtable Session
Track 1: Marketing warfare: From blind fire to precision marketing
Sponsor:
Marketing in the digital age is a battlefield. Data is the weapon, and insights are the ammunition. Without them, your marketing efforts are like firing blindfolded – expensive and ultimately ineffective.
Join fellow marketing leaders for a dynamic roundtable discussion focused on leveraging smart strategies and tools to unlock the power of data and propel your marketing strategy to new heights.
Fuel explosive growth by:
- Discovering hidden audience insights. Go beyond demographics and discover who your most valuable customers truly are. Learn how to uncover where they engage with your brand across all devices and channels, including the booming worlds of Connected TV and Digital Out-of-Home.
- Decoding customer behavior - Gain a deeper understanding of customers' decision-making process. Explore strategies to simplify the digital purchase journey and capitalize on those key moments when customers are actively considering your brand.
- Moving beyond the limitations of "last-click" attribution. Discover how to understand the holistic impact of every channel and touchpoint in the marketing mix. Gain a clear picture of how each element contributes to driving conversions and achieving your marketing goals.
Track 2: AI: Your marketing teams' new MVP
Sponsor:
The potential to create profoundly personalized and emotionally resonant brand interactions through AI is undeniable. The latest groundbreaking advancements in AI, including bespoke AI agents are fundamentally changing the relationship between consumers and brands. To gain a competitive advantage marketing leaders must harness the power of this technological revolution.
This roundtable discussion will elevate your approach, meeting the demands for precision, personalization, and a deep understanding of your consumers:
- Leading the AI Revolution: Discover how AI agents can redefine customer interactions, streamline marketing workflows, and create unprecedented levels of personalization.
- Unlocking Audience Intelligence: Go beyond basic demographics and uncover deep insights about the preferences, behaviors, and pain points of customer segments across all channels.
- Mastering the Customer Journey: Use AI to understand how customers interact with your brand at every touchpoint, and deliver the right message at the right time, tailored to their unique needs.
- Crafting Personalized Experiences at Scale: Leverage AI agents to generate individualized content that speaks directly to each customer, fostering deeper engagement and loyalty.
- Measuring True Marketing Impact: Move beyond "last-click" attribution and gain a holistic view of how every marketing effort contributes to your bottom line.
4:10 pm - 4:40 pm
Masterclass
The sustainable brand playbook: Winning hearts and minds (and market share)
Sustainability is no longer a nice-to-have; it's a business imperative. In this masterclass, sustainability expert and author of "You Can't Market Manure at Lunchtime,” Maisie Ganzler will unveil a comprehensive playbook for CMOs, outlining the steps to building a sustainable brand that captures hearts, minds, and market share. Learn how to integrate sustainability into your brand's DNA and create a lasting impact on your business and the planet.
4:45 pm - 5:15 pm
4:45 pm - 5:15 pm
Workshop
Research, marketing & hummus
The art of turning straightforward research into marketing gold.
6:30 pm - 7:30 pm
Cocktail Reception
7:30 pm - 9:30 pm
Gala Dinner
8:10 pm - 8:30 pm
Dinner Keynote
Collaborations, customization, and consumer co-creation
7:00 am - 7:45 am
Breakfast
8:00 am - 8:40 am
Panel
Transforming marketing in the age of the informed consumer
Today's consumers are savvier than ever. To win their loyalty, you need marketing that's personalized, relevant, and trustworthy. Our panel discussion reveals how to harness data, AI, and technology to achieve these goals while upholding ethical standards. Join our experts to learn how to:
Unlock the power of your data
- Harnessing Data for Good: Discover innovative, ethical ways to use customer data to personalize experiences, deepen engagement, and propel business growth.
- The AI Advantage: Explore how AI can transform data analysis, leading to smarter decision-making and real-time optimization.
Master the modern marketing landscape
- Navigating Data Privacy: Learn how to navigate the evolving landscape of data privacy regulations and build trust with your audience.
- The Power of Real-Time Insights: Gain insights on leveraging real-time data analysis to anticipate customer needs and deliver hyper-relevant marketing experiences.
8:40 am - 9:10 am
8:40 am - 9:10 am
Keynote
Unlock the customer whisperer within – Leverage AI for marketing magic
Feeling overwhelmed by the data deluge? Struggling to connect the dots between customer insights and marketing strategy? You're not alone. Today's CMOs face an unprecedented volume of customer information, but extracting actionable insights remains a challenge.
Join this session to stay ahead of the curve. Hear real-world case studies of how AI can mine untapped insights from social media chatter and help foster a deeper understanding of customers' needs, wants, and pain points.
9:20 am - 10:20 am
Roundtable Session
Track 1: Marketing warfare: From blind fire to precision marketing
Sponsor:
Marketing in the digital age is a battlefield. Data is the weapon, and insights are the ammunition. Without them, your marketing efforts are like firing blindfolded – expensive and ultimately ineffective.
Join fellow marketing leaders for a dynamic roundtable discussion focused on leveraging smart strategies and tools to unlock the power of data and propel your marketing strategy to new heights.
Fuel explosive growth by:
- Discovering hidden audience insights. Go beyond demographics and discover who your most valuable customers truly are. Learn how to uncover where they engage with your brand across all devices and channels, including the booming worlds of Connected TV and Digital Out-of-Home.
- Decoding customer behavior - Gain a deeper understanding of customers' decision-making process. Explore strategies to simplify the digital purchase journey and capitalize on those key moments when customers are actively considering your brand.
- Moving beyond the limitations of "last-click" attribution. Discover how to understand the holistic impact of every channel and touchpoint in the marketing mix. Gain a clear picture of how each element contributes to driving conversions and achieving your marketing goals.
Track 2: AI: Your marketing teams' new MVP
Sponsor:
The potential to create profoundly personalized and emotionally resonant brand interactions through AI is undeniable. The latest groundbreaking advancements in AI, including bespoke AI agents are fundamentally changing the relationship between consumers and brands. To gain a competitive advantage marketing leaders must harness the power of this technological revolution.
This roundtable discussion will elevate your approach, meeting the demands for precision, personalization, and a deep understanding of your consumers:
- Leading the AI Revolution: Discover how AI agents can redefine customer interactions, streamline marketing workflows, and create unprecedented levels of personalization.
- Unlocking Audience Intelligence: Go beyond basic demographics and uncover deep insights about the preferences, behaviors, and pain points of customer segments across all channels.
- Mastering the Customer Journey: Use AI to understand how customers interact with your brand at every touchpoint, and deliver the right message at the right time, tailored to their unique needs.
- Crafting Personalized Experiences at Scale: Leverage AI agents to generate individualized content that speaks directly to each customer, fostering deeper engagement and loyalty.
- Measuring True Marketing Impact: Move beyond "last-click" attribution and gain a holistic view of how every marketing effort contributes to your bottom line.
10:30 am - 11:00 am
Future Focus Speakers
Future focus: Building an AI-first CMO organization
11:05 am - 11:35 am
11:05 am - 11:35 am
Workshop
Unlocking the brief: The key to 10xing your creative work
Tired of wasted time, miscommunication, and projects that miss the mark? This workshop pulls back the curtain on how agency strategists and creatives work behind the scenes to break down client briefs and transform them into killer campaigns. We'll discuss how to streamline communication, the key elements of a strong brief, and the formula for developing stronger insights. Whether you are an agency or brand leader, you will leave with actionable tools to build stronger, more efficient, and more successful partnerships.
11:40 am - 12:10 pm
Testimonials
12:00 pm - 12:45 pm
Buffet Lunch
12:45 pm - 1:10 pm
Closing Keynote
Building brand communities that thrive: Actionable strategies for CMOs
Join us for this captivating presentation providing CMOs with actionable insights on how to create and nurture brand communities that are hubs of creativity, innovation, and loyalty. Learn from Tishman Speyer's experience in fostering inclusive environments that inspire collaboration and problem-solving among your audience. We'll explore specific tactics for cultivating community, promoting brand advocacy, and harnessing the power of collective ingenuity to achieve lasting marketing success.
1:10 pm - 1:30 pm
Beyond the Challenges
Beyond the challenges
Get ready to ignite your marketing strategies! Join us for an engaging and interactive session where we'll extract the most impactful takeaways from the summit's roundtable discussions. Led by our led our summit host, Kelley Iuele, a panel of our roundtable moderators will share their most eye-opening observations, game-changing insights, and unexpected discoveries.
The Ballantyne - Charlotte, NC
The Ballantyne is a Luxury Collection Hotel which offers stylish hotel accommodation within an exceptional location.
Why attend?
Connect with like-minded senior leaders for a curated agenda, focused on tackling your current business critical challenges and driving industry forward.
Be a part of exclusive shared learning, horizon scanning and actionable insights enabling organizations to deliver transformative strategies.
Build meaningful relationships with solution providers matched to your business priorities to help accelerate your projects and deliver your objectives.
