CMO Insight Summit

The Ballantyne
3 - 4 June 2024, North America - Charlotte NC 12:00 pm - 2:45 pm EST
Synopsis

Navigating the marketing maze: Strategies for 2024

The rapid evolution of technology, shifting consumer behaviors, and the aftermath of global disruptions pose significant hurdles for CMOs in 2024 that demand agility and innovation. From leveraging data analytics and AI to better understand and engage with their target audience, to building and maintaining brand trust remains paramount. Meeting these challenges head-on will be crucial for CMOs to drive successful marketing campaigns and ensure the sustained relevance of their brands in an ever-changing market.

View agenda
Insights

Immerse yourself in thought-provoking insights

Exclusively curated from our previous
CMO Digital Summit

1
Key takeaways
2
Project focus areas
3
Top insights
4
Poll results
5
Featured speakers
6
GDS predictions

Previous speakers

Francesco Lagutaine

Chief Marketing, Communications and Digital Officer

Meera Gopalakrishnan

Chief Marketing and Commercial Officer, Ultrasound

Cheryl Guerin

Executive VP, Global Brand Strategy & Innovation

Veronica Hart

EVP, Global Franchise Planning & Marketing, Consumer Products & Experiences

Sofia Hernandez

Global Head of Business Marketing

Kevin Miller

CMO

Karen Stanton

CMO & VP Global Marketing & Insights
Agenda

Optimized 2-day Program with three key themes:

1
Consumer priorities beyond the price tag
2
Strategies for ethical hyper- personalization in an AI- centric era
3
Redefining success metrics in modern marketing
Day One

12:00 pm

12:00 pm

Registration + Networking Lunch

1:00 pm

1:00 pm

Welcome + Opening Keynotes

2:00 pm

2:00 pm

Panel Discussion

3:00 pm

3:00 pm

Roundtable Session

4:00 pm

4:00 pm

1:1 Meetings

7:30 pm

7:30 pm

Cocktail Reception

8:00 pm

8:00 pm

Gala Networking Dinner + Keynote

Day Two

7:00 am

7:00 am

Breakfast

7:45 am

7:45 am

Opening + Panel Discussion

8:40 am

8:40 am

Keynote Address

9:15 am

9:15 am

1:1 Meetings

12:05 pm

12:05 pm

Buffet Lunch

12:30 pm

12:30 pm

Keynote Address

1:00 pm

1:00 pm

Beyond the challenge

1:30 pm

1:30 pm

1:1 Meetings

2:45 pm

2:45 pm

Day 2 Close and journey home

Venue

The Ballantyne - Charlotte, NC

The Ballantyne is a Luxury Collection Hotel which offers stylish hotel accommodation within an exceptional location.

Location
Attendees

Why attend?

Connect with like-minded senior leaders for a curated agenda, focused on tackling your current business critical challenges and driving industry forward.

Be a part of exclusive shared learning, horizon scanning and actionable insights enabling organizations to deliver transformative strategies.

Build meaningful relationships with solution providers matched to your business priorities to help accelerate your projects and deliver your objectives.

Industry Connections
Business Trends
Actionable Insights
Meaningful Partnerships
Transform Growth
Accelerate Projects

Who attends

CMO | SVP Digital | SVP Marketing | VP | Customer Director | Head of Marketing | Head of Customer Engagement | SVP Digital Transformation

Solution providers joining this Summit

Apply to attend

Meet with fellow industry leaders and solve today’s greatest business challenges.

Thank you for your interest. One of the team will be in touch soon.