CX Innovation North America 26 - GDS Group

CX Innovation Summit

Hilton Scottsdale Resort & Villas
15 - 16 September 2025, North America - Scottsdale AZ 11:00 am - 2:30 pm EST
Synopsis

Innovate, Automate, Elevate

In today’s fast-evolving business landscape, organizations are under increasing pressure to deliver faster, more efficient, and highly personalized customer experiences. To meet these demands, leading companies are turning to AI and digital transformation to streamline operations and enhance productivity across the board.

Studies show that companies using AI to personalize their customer experience see notable improvements, including up to 15% revenue growth. But beyond just financial gains, the real question is: How can your organization improve operational efficiency and scale its capabilities?

As the pace of change accelerates, the challenge for senior leaders is how to stay ahead. This is where GDS can help you navigate this dynamic landscape and drive sustainable growth.

View agenda
Insights

Immerse yourself in thought-provoking insights

Exclusively curated from our previous
CX Innovation Physical Summit

1
Key takeaways
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Project focus areas
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Top insights
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Poll results
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Featured speakers
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GDS predictions

Core Themes

1

Enhancing Personalized Customer Interactions with AI

AI and machine learning are revolutionizing customer experience through hyper-personalization and predictive models. Explore strategies to leverage AI for real-time engagement, while addressing data privacy, transparency, and scalability, to enhance customer satisfaction and integrate AI into existing CX frameworks.

2

Driving Customer-Centric Innovation Through Digital Transformation

Digital transformation is reshaping industries, pushing businesses to meet tech-savvy consumer expectations. Explore how it enhances customer engagement, streamlines operations, and aligns digital initiatives with business goals, while tackling legacy systems, cultural resistance, and ROI challenges to create lasting customer value.

3

Balancing Agent Efficiency and Quality Customer Interactions

As customer expectations rise, explore strategies to boost agent productivity with AI, automation, and workflow optimization. Address challenges like training, burnout, and maintaining personalization while ensuring fast, high-quality service across multiple channels.

Speakers

Michelle Buckley

Managing Director, Customer CARE

Mohan Nair

Innovation Practitioner, Author, Edmund Hillary Fellow New Zealand & Former SVP, CIO, Cambia Health

Richard Coughlin

Head of Data Transformation, Design & UX

Steve Song

VP of Sales, North America

Brad Murdoch

CEO

Ruth Rose

Vice President of Strategic Growth

Adam Gottfried

Director, Advisory Services- CX Solutions
Tami Craig Schilling

Tami Craig Schilling

Former VP, Agronomic Digital Innovation

TS Balaji

Vice President, Digital & Customer Experience

Nathan Pisik

Head of Executive Customer Engagement Program & Technology Experience Center

Steven Yang

General Manager, North America

Agenda

Day one
Day two

1:10 pm - 1:35 pm

1:10 pm - 1:35 pm

Keynote

Michelle Buckley Managing Director, Customer CARE, Southwest Airlines

1:40 pm - 2:20 pm

1:40 pm - 2:20 pm

Panel

Building a CX Culture that Hears Every Voice

Ruth Rose Vice President of Strategic Growth, Transcom
Nathan Pisik Head of Executive Customer Engagement Program & Technology Experience Center, AMD

2:20 pm - 2:45 pm

2:20 pm - 2:45 pm

Diamond Keynote

Brad Murdoch CEO, Deskpro

3:00 pm - 4:00 pm

3:00 pm - 4:00 pm

Roundtables

Track 1: Building Real-Time, Scalable CX with Cloud and AI

Track 2: Designing for the Invisible Customer Journey

Adam Gottfried Director, Advisory Services- CX Solutions, UPSTACK

Track 3: AI in Action Delivering Resolution Driven CX with Measurable ROI

Steven Yang General Manager, North America, Solvea

3:00 pm - 6:30 pm

3:00 pm - 6:30 pm

1:1 Meetings

4:10 pm - 4:40 pm

4:10 pm - 4:40 pm

Learning Lab

4:45 pm - 5:15 pm

4:45 pm - 5:15 pm

Masterclass

5:20 pm - 5:50 pm

5:20 pm - 5:50 pm

Collaboration Corner

7:30 pm - 9:30 pm

7:30 pm - 9:30 pm

Gala Dinner

8:25 pm - 8:55 pm

8:25 pm - 8:55 pm

Dinner Keynote

How NOT to lose your mind with AI

Mohan Nair Innovation Practitioner, Author, Edmund Hillary Fellow New Zealand & Former SVP, CIO, Cambia Health

8:00 am - 8:40 am

8:00 am - 8:40 am

Panel

Agentic CX: Where AI Autonomy Meets Customer Expectations

TS Balaji Vice President, Digital & Customer Experience, COX Communications

8:40 am - 9:10 am

8:40 am - 9:10 am

Keynote

9:20 am - 12:10 pm

9:20 am - 12:10 pm

1:1 Meetings

9:20 am - 10:20 am

9:20 am - 10:20 am

Roundtables

Track 1: Building Real-Time, Scalable CX with Cloud and AI

Track 2: Designing for the Invisible Customer Journey

Adam Gottfried Director, Advisory Services- CX Solutions, UPSTACK

Track 3: AI in Action Delivering Resolution Driven CX with Measurable ROI

Steven Yang General Manager, North America, Solvea

10:30 am - 11:00 am

10:30 am - 11:00 am

Workshop

Mindfulness for Leadership

Richard Coughlin Head of Data Transformation, Design & UX, Citi

11:05 am - 11:35 am

11:05 am - 11:35 am

Workshop

12:35 pm - 1:00 pm

12:35 pm - 1:00 pm

Closing Keynote

From Mapping to Momentum

Tami Craig Schilling Former VP, Agronomic Digital Innovation, Bayer
Tami Craig Schilling

1:05 pm - 2:10 pm

1:05 pm - 2:10 pm

1:1 Meetings

2:15 pm - 2:30 pm

2:15 pm - 2:30 pm

Beyond the challenge

Venue

Hilton Scottsdale Resort & Villas - Scottsdale, AZ

Discover tranquil and rejuvenating moments that inspire your best self. From fitness experiences to food that nourishes the mind and body, stay well with Hilton.

Location
Attendees

Why attend?

Connect with like-minded senior leaders for a curated agenda, focused on tackling your current business critical challenges and driving industry forward.

Be a part of exclusive shared learning, horizon scanning and actionable insights enabling organizations to deliver transformative strategies.

Build meaningful relationships with solution providers matched to your business priorities to help accelerate your projects and deliver your objectives.

Industry Connections
Business Trends
Actionable Insights
Meaningful Partnerships
Transform Growth
Accelerate Projects

Who attends

Head of CX | Head of Contact Centers | Head of Customer Service / Support | Chief Customer Officer | SVP Customer Experience | SVP Customer Service

Previous solution providers who joined this Summit

Register interest

Meet with fellow industry leaders and solve today’s greatest business challenges.

Thank you for your interest. One of the team will be in touch soon.