Accelerating marketing performance and ROI
SALES - ROUNDTABLE
How can leaders prove ROI and deliver personalized customer experiences at scale, while empowering marketing teams?
In today’s digital landscape, B2B organizations are shifting from high-touch, sales-driven models to personalized, digital-first experiences that drive growth. Spanning multiple digital touchpoints, self-service preferences in regulated industries, and human-led interactions can be especially complex. Yet, many organizations struggle with misalignment between sales and marketing. This can lead to inefficiencies, missed opportunities and fragmented customer experiences.
As AI and automation reshape how businesses engage with customers, the challenge lies in balancing technology with human relationships to accelerate pipeline growth, improve conversion rates, and build trust with customers.
Join thought leaders from EY and Adobe, along with a group of like-minded peers, as we discuss key strategies for empowering marketing teams while embracing new approaches to tackle some of the toughest challenges in marketing performance.
Ernst & Young Global Limited commonly known as EY, is a multinational professional services network with headquarters in London, England. EY is one of the largest professional services networks in the world and is considered one of the "Big Four" accounting firms. EY provides a wide range of services, including audit, tax, consulting, and advisory services to its clients. The firm operates in over 150 countries, with more than 700 offices worldwide, and employs approximately 300,000 people. EY is committed to building a better working world, with increased trust and confidence in business, sustainable growth, development of talent in all its forms, and greater collaboration. The firm works with clients across various industries, ranging from startups to Fortune 500 companies, helping them to navigate complex business challenges and capitalize on opportunities to drive inclusive growth. EY's purpose is to build a better working world for its people, clients, and communities. This is reflected in the firm's commitment to delivering exceptional client service and fostering an inclusive and diverse workplace culture that encourages collaboration and entrepreneurial spirit.
Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.
Discussion topics
How can leaders tackle long content creation timelines to ensure capitalization on seasonal events and trends?
In what ways can you work around budget and time constraints to ensure optimization of emails and paid ads that lead to higher engagement?
What are some best practices for balancing AI and automation with human relationships to accelerate pipeline growth?
Why Attend
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Digital event benefits
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Collaborate and network to gain expertise and experience on how to best act and succeed
Accelerate
In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges
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Meet with fellow industry leaders and solve today’s greatest business challenges.
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Frequently asked questions
A Digital Roundtable from GDS Group is a tailored, 90-minute closed-door discussion between senior decision makers actively seeking innovative technological solutions and solution providers from global leading brands who come together to solve business challenges.
There are a couple of ways you can participate in a GDS event experience; as a partner or as an attendee. Whichever you are interested in, do get in touch
Global senior decision makers from leading industry brands attend our event experiences. Between 2020 to May 2023, 34,473 senior executives attended our event experiences. If you are interested in attending a GDS event experience, please check out our upcoming events
Our event experiences all provide all kinds of opportunities for your business. Just as every organization is different, so too are our event experiences. From smaller closed-door roundtables right up to 3-day summits, there are event experiences to suit what you want to achieve. Find out more about each of our GDS event experiences and contact us to learn even more.
Yes! We partner with leading brands all across the globe – for partnership opportunities please get in touch