Building Customer Loyalty: How to Realize the Value of Building Emotional Customer Loyalty
ROUNDTABLE
How can brands move beyond transactions to build lasting emotional loyalty?
The businesses winning in customer loyalty today are those that have learned to build, measure, and maximize emotional loyalty, the deeper connection that turns customers into advocates. Yet, research reveals a clear gap between how companies perceive their emotional engagement and what consumers actually feel. Closing that gap requires more than points and perks; it demands a holistic strategy that integrates behavioral insights, advanced analytics, and human-centered experiences to drive authentic connection.
To achieve this, organizations are leveraging the accelerators of people, process, and technology to align smart strategy with robust innovation. Data and AI are playing a pivotal role in optimizing loyalty programs, identifying behavioral patterns, predicting engagement drivers, and forecasting the financial impact of every program adjustment. The leaders succeeding in this space are mastering the art of measuring emotional loyalty itself, transforming insights into sustained relationships that grow both customer trust and long-term business value.
Join Phaedon and a select group of your peers as we explore new customer research, discuss strategies to make data-driven decisions about loyalty investments and how to optimize ROI.
Event host
Denise Holt
Katie Berndt
About Phaedon
We are Phaedon. Our market-leading SaaS loyalty platform, Tally™, underpins many of the largest and most beloved loyalty programs across the globe. Through innovative, tech-agnostic loyalty strategy, program design, and experience services, powered by our AI insights engine, Clary, we help brands build more meaningful customer relationships that transcend mere points and programs. With an approach that is grounded in both data and empathy, our cross-functional teams leverage advanced analytics and behavioral insights to cultivate deep, emotional loyalty and create fierce brand advocates. We transform how brands connect with the audiences they care about most by seamlessly blending strategy, technology, and human understanding— increasing acquisition and retention to deliver measurable outcomes that align with strategic business objectives.
Discussion topics
Closing the Loyalty Perception Gap
Understanding the disconnect between how companies measure loyalty and how customers actually experience it.
Harnessing Data and AI
Using analytics and automation to predict behavior, personalize engagement, and optimize loyalty program performance.
Designing for Emotional Connection
Integrating people, process, and technology to create loyalty strategies that drive trust, advocacy, and long- term value.
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Thank you for your interest. One of the team will be in touch soon.
Frequently asked questions
A Digital Roundtable from GDS Group is a tailored, 90-minute closed-door discussion between senior decision makers actively seeking innovative technological solutions and solution providers from global leading brands who come together to solve business challenges.
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