Best-in-class marketing campaigns demand cross-functional collaboration.

Yet too often marketers and their partners act in silos, lacking a central space to collaborate on work and extract information from a single source of truth.
So, how do you keep everyone—from direct teammates, internal sales, and external creative agencies—aligned, efficient, and on-track?

The key is to rethink work management and empower everyone with clarity and visibility over the status of their collaborative efforts.

By doing this, and streamlining workflows, marketers can save time and focus on more impactful tasks. In fact, Asana’s Anatomy of Work Global Index show that leaders believe they can save 290 hours per year by improving processes.

In this session, we’ll explore how marketing leaders can drive closer cross-functional collaboration and alignment on goals, project progress, and outcomes.

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Headquartered in San Francisco, CA, Asana has more than 131,000 paying customers and millions of free organizations across 190 countries. Global customers such as Amazon, Japan Airlines, Sky, and Affirm rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns.