Product findability is critical in B2B e-commerce. According to Forrester, enhanced search functionality is the top priority for both B2B buyers (60%) and sellers (48%). This should come as no surprise when you consider the research showing a stunning 92% of B2B purchases start with search.

While today’s B2B buyers now expect B2C-like customer experiences, B2B organizations also need to accommodate the specific needs of these buyers, which make B2B e-commerce not only different, but harder than B2C. From deep, complex catalogs with millions of SKUs, to highly technical and configured products that have multiple specifications, to custom catalogs and pricing, to searches by SKU or for specific part numbers, the challenges of B2B commerce are far from trivial. Helping buyers efficiently find what they need is equally important and hard.

Luckily, advances in AI have now made it possible for leading B2B organizations to deliver relevant search experiences at scale. Join Coveo and a select group of industry peers to explore how AI can help you win the battle of product findability and deliver a best-in-class B2B customer experience.

Coveo uses AI and intelligent search and recommendation technologies to personalize millions of digital experiences for customers, partners, dealers, and employees. The Coveo Experience Intelligence Platform stitches data and context, and uses AI to tailor every interaction along lifetime people journeys, making websites, commerce, contact centers, intranets, and digital properties and apps effortless, content-rich and effective. Coveo is also embedded in many leading business applications from vendors including Salesforce, ServiceNow, Sitecore, and Microsoft. Coveo partners with the world’s largest enterprise technology players and has more than 1,500 activations in mid- to large-sized global organizations across multiple industries. Coveo is a trademark of Coveo Solutions, Inc.