Innovations and trends impacting the future of influencer marketing
MARKETING - ROUNDTABLE
How can market trends and technological innovations be effectively utilized for influencer marketing strategy and implementation?
In an ever-evolving marketing landscape, one thing is clear: Influencer Marketing has become more effective and powerful than traditional forms of advertising. The importance of harnessing that power today speaks for itself: it not only builds brand awareness, but builds social proof and garners trust.
However, with a multitude of social media platforms, not to mention emerging tools and technological advancements, being able to ride the quick-churning relevancy of trends and the ever changing landscape of Influencer Marketing has become paramount. So, how can current market trends and tech innovations impact this future? Furthermore, how can we anticipate these impacts in such a dynamic space?
Join The Shelf and a group of likeminded executives as we delve into these trends, platforms, and innovations, and examine their implications for the realm of Influencer Marketing, as well as what companies can expect in the future.
Event host
Alison Barnes
About The Shelf
The Shelf is a full-service influencer marketing agency that designs and executes data-driven and ROI-focused campaigns from start to finish. Our creative concepts and multi-channel social strategies are unmatched in the industry. We utilize our own in-house SaaS platform to discover highly targeted influencers as well as to execute campaigns flawlessly and adjust strategies on a moment’s notice while keeping our customers fully in control of the campaigns.
Discussion topics
What role has influencer marketing had with your marketing strategy? What challenges are you facing?
How are you utilizing technological advances in your influencer marketing strategy and implementation?
How can you expand your influencer marketing efforts in a dynamic, ever-growing social media field?
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