Amidst a rapidly changing technology landscape, many tech firms are feeling the need to tighten their belts. This often translates to job losses or cuts in marketing budgets. Despite these challenges, the top priority remains doing more with less and expanding pipelines.

While organizations utilize events for pipeline growth, there are many barriers that block execution and attracting the right audience. According to a recent GDS survey, 21% of marketing leaders say their biggest challenge in delivering event experiences was due to lack of staff and resources.

Blame tends to shift to marketing when an event falls short, rather than sales. However, the primary hurdle lies in communication with sales teams. In fact, 54% of marketers agreed that their top focus is to improve collaboration between internal departments. So, how do you improve relationships between departments?

While "Content is King," the rapid production of content by AI raises questions. Will this abundance make it even harder to stand out in the growing noise? Furthermore, how will content evolve amidst the increasing influx of AI-generated content?

Join GDS Group and a select group of likeminded executives as we discuss marketing and sales collaboration, AI-generated content and doing more with less.

We’re not just another digital events company.

GDS provides bespoke, personalized event services which drive your business and its outcomes forward. Work with award-winning pioneers of the virtual events space to engage C-suite and senior business leaders through end-to-end B2B solutions that deliver meaningful human interactions in the digital-first world.

Our unique digital events have been built from the ground up to drive growth by delivering against your objectives even whilst facing black swan events.

CREATE YOUR GDS EVENT TODAY - Contact our team to get started!