Marketing: doing more with less

13 February 2024, America and Europe 10:00 am - 11:30 am EST | 4:00 pm - 5:30 pm CEST

How can marketing teams grow pipeline in the face of job losses and budget cuts?

Amidst a rapidly changing technology landscape, many tech firms are feeling the need to tighten their belts. This often translates to job losses or cuts in marketing budgets. Despite these challenges, the top priority remains doing more with less and expanding pipelines.

While organizations utilize events for pipeline growth, there are many barriers that block execution and attracting the right audience. According to a recent GDS survey, 21% of marketing leaders say their biggest challenge in delivering event experiences was due to lack of staff and resources.

Blame tends to shift to marketing when an event falls short, rather than sales. However, the primary hurdle lies in communication with sales teams. In fact, 54% of marketers agreed that their top focus is to improve collaboration between internal departments. So, how do you improve relationships between departments?

While "Content is King," the rapid production of content by AI raises questions. Will this abundance make it even harder to stand out in the growing noise? Furthermore, how will content evolve amidst the increasing influx of AI-generated content?

Join GDS Group and a select group of likeminded executives as we discuss marketing and sales collaboration, AI-generated content and doing more with less.

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Event host

Charles Oakley

Group VP

About GDS Group

We’re not just another digital events company.

GDS provides bespoke, personalized event services which drive your business and its outcomes forward. Work with award-winning pioneers of the virtual events space to engage C-suite and senior business leaders through end-to-end B2B solutions that deliver meaningful human interactions in the digital-first world.

Our unique digital events have been built from the ground up to drive growth by delivering against your objectives even whilst facing black swan events.

CREATE YOUR GDS EVENT TODAY - Contact our team to get started!

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Discussion topics

What are the biggest challenges your marketing team faces in 2024? (e.g. staffing shortages, budget cuts, generating pipeline, etc.)

How would you rate the relationship between your marketing and sales teams and why?

How has the integration of AI in content generation transformed your marketing strategies?

Why Attend

Closed door, tailored conversations to benchmark, share and get better equipped to solve complex transformation projects.

Experience shared learning

Meet industry leading like-minded executives tackling similar initiatives.

Benchmark with your industry peers

Discover and network to gain expertise and experience on how to best act and succeed.

Accelerate your projects

Accelerate In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges.

"Very engaging on the right topics and with the right people, I very much look forward to (attending more) in the future"
Alex Boehme, CTO, H&M Group
"Since the session I did have several of the attendees reach out to me. We were able to grow our networks, connect together, share experiences, and I look forward to continuing those dialogs into the future"
Jeffrey Johnson, Vice President, Chief Information Security Officer and Chief Security Officer, Siemens Health Affairs for North America
"A great mixture of good topics, great technology, very engaging and having some leading experts in the field being there"
Dr Brian Letort, Fellow & Chief Enterprise Architect, Northrop Grumman
"It's not a business of selling, it's a business of sharing. And so GDS helps create the environment to share with trust."
David Kidder, CEO & Co-Founder, Bionic
"The roundtables were really valuable sessions."
Mike Welna, Senior Information Security Director, Boys Town
"I made quite a few contacts that will be beneficial to me."
Margaret Bond, Director of Cyber Security, Numotion
"This is not your typical zoom. This is a lot more innovative. The look and feel is far more advanced than what I've seen before. "
Marty Sprinzen, Founder & CEO, Vantiq

Digital event benefits

Solve key challenges and ensure relevant discussions connect with outcomes efficiently and at pace.


Access to industry leading like-minded executives tackling similar initiatives


Collaborate and network to gain expertise and experience on how to best act and succeed


In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges

Apply to attend

Meet with fellow industry leaders and solve today’s greatest business challenges.

Thank you for your interest. One of the team will be in touch soon.

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