Multi-location businesses continue to wrestle with a century-old problem: proving that marketing spend drives revenue. While digital metrics like clicks and calls are easy to track, they don’t provide the full picture of new client acquisition. And when marketing strategies vary across regions, markets, and ownership models, budgets come under greater scrutiny and that demand for tighter and clearer links between spend and growth becomes starker.

Siloed campaigns will never realize the true ROI across a portfolio, and marketing leads now must integrate fragmented marketing data with actual sales outcomes. Standardization at the strategic level whilst maintaining flexibility for local market nuances represents what innovative and forward-thinking marketing teams are implementing. It’s about smarter spend, powered by real-time visibility into what’s truly working market by market.

Join thought leaders from LOKUM along with a group of likeminded peers, as we discuss how AI-driven analytics and integrated sales-marketing data models offer powerful feedback loops that surface high-performing campaigns, underutilized spend, and location-specific growth opportunities. Creating a closed loop between marketing execution and revenue outcomes.

Lokum is a purpose-built digital marketing service specifically designed to serve multilocation “main street” businesses going through consolidation. Born out of an agency as a product of developing scalable marketing programs for these types of businesses in consolidation for over a decade, Lokum is designed to maxmize return on investments in marketing by tying marketing performance to revenue growth by dynamically analyzing and allocating marketing activities to where they are most accretive. Lokum is a proven service for multi-location portfolios looking to enhance and maximize their marketing spend and provides the answer to the question “what impact does marketing have on revenue?