Retail e-commerce has more than doubled in the last five years, jumping from $425 billion to more than $875 billion in the US alone (Statista 2022). However, consumer behaviours have changed and, to keep up with new ways of purchasing, retailers can no longer operate alone.

By extending beyond e-commerce and embracing new channels and touchpoints, such as third-party marketplaces, retailers can expect to reap profit margins of more than 20 percent (Bloomforth 2022).

In addition to drawing in new customer audiences, marketplaces also give merchants of every size an easy way to connect with international shoppers. This cross-border traffic represents an important opportunity for seller ecosystems. As Forbes recently shared, cross-border e-commerce is forecasted to increase by about 13 percent to more than $2.1 trillion in 2023, up from an estimated $1.9 trillion in 2022.

So, how can you expand into new sales channels while maintaining a unified brand image? How can you extend your offering and simultaneously achieve operational excellence through order management? And how do you decipher which channels will supercharge your e-commerce strategy?

Join this Meet the Boss roundtable with your peers and ChannelEngine, where we will discuss the importance of marketplaces and how they can improve your eCommerce profile.

With a single powerful integration, ChannelEngine connects your systems to international marketplaces and sales channels while optimizing sales, minimizing time, and maximizing profit and reach. It is purposely built for brands, distributors, and retailers.