Rethinking AI’s Role in Preventing APP Fraud
ROUNDTABLE
As scams become more sophisticated and emotionally manipulative, how can banks shift from reactive fraud detection to proactive consumer protection, while meeting rising regulatory and societal expectations?
In 2025, global scam-related losses are estimated to have surpassed $400 billion, with average consumer losses nearing €800 per year across European markets. Since 2020, fraud tactics have shifted sharply from technical compromise to social engineering, driving a surge in Authorized Push Payment scams that exploit trust, urgency, and emotion. Reported APP losses remain only a fraction of what consumers say they experience, suggesting true exposure may be five to ten times higher. At the same time, regulatory pressure is intensifying. Are internal systems alone sufficient to address the growing threat of APP fraud?
To meet this moment, banks are beginning to reassess how protection is delivered across the customer journey. Rather than focusing solely on post-transaction detection and reimbursement, leaders are exploring how data, intelligence, and behavioral insight can be used earlier—before a payment is ever initiated. This shift raises broader strategic questions around consumer empowerment, organizational accountability, and how prevention can scale without adding friction or undermining trust. It also requires cross-functional alignment, bringing together fraud, digital, innovation, and customer teams to rethink where responsibility begins and how innovative tools like AI can support more proactive, adaptive defense models in an evolving threat landscape.
Join peers for a candid discussion on how banks can direct innovation and AI toward one of society’s most urgent challenges—reducing financial harm, protecting vulnerable customers, and reinforcing trust—while navigating regulatory change and an increasingly sophisticated fraud ecosystem.
Event host
Gary Thomassen
About Norton, a Gen Digital brand
Norton, a Gen Digital brand, is a global leader in Cyber Safety and the #1 top of mind brand for consumers. Our customers’ needs are front and centre to Gen’s mission. So, as a global leader in Cyber Safety, we focus our passion, research and innovation on critical problems facing society, today and tomorrow. We do this by harnessing the power of our consumer brands, powerful AI, and deep visibility into broad insights to protect millions of people everywhere.
Discussion Topics
The growing gap between reported APP fraud losses and the true consumer impact, and what this means for future liability, trust, and reputation.
How AI is changing both sides of the fraud equation—empowering scammers while also creating new opportunities for earlier intervention and prevention.
The evolving role of banks in protecting society, including where responsibility should sit between internal systems, customer tools, and cross-industry collaboration.
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