Security vs customer experience: why should brands have to choose?
CX - ROUNDTABLE
In an age where brands often feel they’re giving up one for the other, how do we balance security and customer experience?
Protecting your customers and keeping their data secure is paramount today. Yet revenue generation remains a key objective, especially in the current economic climate. It’s a complex landscape where businesses, especially in retail and financial sectors, face the challenging task of balancing security with a seamless customer experience.
On top of this, maintaining customer loyalty is anything but easy these days. In fact, according to a recent study from ebbo, 68% of consumers admit their loyalty is more difficult for a brand to maintain than ever before. It all just underscores the importance of balancing robust security measures with a seamless customer experience. But what does that look like? Can you have both? Or must you give up one to gain the other?
Join thought leaders from Twilio, along with fellow industry leaders, as we tackle these issues head-on. In this exclusive roundtable, we will explore innovative strategies to enhance customer experiences while managing external challenges such as supply chain disruptions, inflation, and margin pressures. Because brands shouldn’t have to choose between security and CX.
About Twilio
Twilio’s mission is to unlock the imagination of builders.
We are the customer layer for the internet, powering the most engaging interactions companies build for their customers. We provide simple tools that solve hard problems, delivered as a developer-first cloud platform with global reach and no shenanigans pricing
Discussion topics
What’s the proper balance between security and customer experience, and how does this influence brand loyalty and trust?
How do you maintain customer engagement amidst economic and other external challenges?
How is AI/ML enhancing customer interactions?
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