The Consistency Imperative: From Brand Promise to Budget Priority - GDS Group

The Consistency Imperative: From Brand Promise to Budget Priority

ROUNDTABLE
17 March 2026 1:30 pm - 3:00 pm EST
IN PARTNERSHIP WITH

How an integrated tech stack can turn brand promise into operational reality

In today’s hotel market, inconsistency is expensive. Owners are demanding stronger returns and cleaner reporting. Planners expect a seamless experience across properties and brands. Yet many portfolios still operate with fragmented systems and disconnected data that hurt revenue and trust.
The challenge isn’t a lack of tools; it’s a lack of alignment. When group sales, catering, room blocks, CRM, and reporting live in separate systems, teams create workarounds, duplicate effort, and introduce risk. The opportunity lies in defining standards across experience and reporting and then aligning technology. While many hotel groups have invested in tools, they are not unlocking their full value.
Join Tripleseat and your peers for a roundtable discussion to explore how to unify workflows, reduce friction, and create portfolio-level visibility. This session will help your C suite move the conversation from “we know we’re inconsistent” to “here are the specific, tech enabled moves we are willing to elevate to the budget table.”

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Event host

Alexis Lanman

Senior Marketing Advisor
Alexis Lanman is a former hospitality CMO turned consultant leading brand, growth, and communications for find out more

About Tripleseat

Tripleseat for Hotels is the group sales and catering management platform for modern hotel teams. Used by properties worldwide, Tripleseat for Hotels enables hotel teams to manage guest room blocks, client communication, banquet space, and more, all within one intuitive platform. With integrated CRM tools and partnerships with top software providers, Tripleseat for Hotels empowers properties to optimize their operations and drive revenue as an extension of their brand.

Discussion Topics

Where inconsistent systems and processes are eroding conversion, increasing cost-to-serve, and limiting owner confidence.

Establishing clear expectations across the guest/planner journey.

Translating operational alignment into measurable impact.

Why Attend

Closed door, tailored conversations to benchmark, share and get better equipped to solve complex transformation projects.

Experience shared learning

Meet industry leading like-minded executives tackling similar initiatives.

Benchmark with your industry peers

Discover and network to gain expertise and experience on how to best act and succeed.

Accelerate your projects

Accelerate in-depth face time with the world's leading tech companies pushing the boundaries to solve your challenges.

"Very engaging on the right topics and with the right people, I very much look forward to (attending more) in the future"
Alex Boehme, CTO, H&M Group
"Since the session I did have several of the attendees reach out to me. We were able to grow our networks, connect together, share experiences, and I look forward to continuing those dialogs into the future"
Jeffrey Johnson, Vice President, Chief Information Security Officer and Chief Security Officer, Siemens Health Affairs for North America
"A great mixture of good topics, great technology, very engaging and having some leading experts in the field being there"
Dr Brian Letort, Fellow & Chief Enterprise Architect, Northrop Grumman
"It's not a business of selling, it's a business of sharing. And so GDS helps create the environment to share with trust."
David Kidder, CEO & Co-Founder, Bionic
"The roundtables were really valuable sessions."
Mike Welna, Senior Information Security Director, Boys Town
"I made quite a few contacts that will be beneficial to me."
Margaret Bond, Director of Cyber Security, Numotion
"This is not your typical zoom. This is a lot more innovative. The look and feel is far more advanced than what I've seen before. "
Marty Sprinzen, Founder & CEO, Vantiq

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Digital event benefits

Solve key challenges and ensure relevant discussions connect with outcomes efficiently and at pace.

Meet

Access to industry leading like-minded executives tackling similar initiatives

Discover

Collaborate and network to gain expertise and experience on how to best act and succeed

Accelerate

In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges

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