As AI adoption moves from experimentation to execution, many organizations are hitting an uncomfortable reality. What is it? That better model performance does not automatically lead to better decisions. LLMs are fast and fluent, but they’re still one step removed from how people think, feel, and behave. When AI is used to guide or automate commercial decisions, that gap can create real risk.

This virtual roundtable will explore why optimizing LLMs alone falls short of enterprise- grade decision intelligence. We will discuss how data and AI leaders are closing the gap between language generation and human reality. This event will look at how teams are redefining what “good AI” really means, shifting focus away from prompt quality and toward grounded insight, contextual relevance, and real-world validation.

Join senior executives and Kevin Owens, Chief Product Officer at GWI, to examine how human-derived data can strengthen AI-driven decision systems, reduce downstream risk, and increase confidence in automated actions.

GWI is a global insights company that provides real data from real people to help businesses make winning decisions with speed and certainty. Available on-demand, with survey data representing the views, behaviors and interests of 3 billion people across 50+ countries, GWI is the go-to for sales teams, marketers, advertisers, researchers and decision-makers in customer-centric companies. With more and more decision-makers looking to AI for answers, GWI acts as the human layer of insight needed to ensure every strategy is grounded in truth.