Win the differentiation game: getting a complex message across in a self-serve world

12 December 2023, America 1:30 pm - 3:00 pm EST

How can B2B sellers consistently and cost-effectively tell personalized value stories - across multiple channels - in today’s self-serve landscape?

Buyers are more independent than ever, and with a world of information at their fingertips, the window for sellers to directly influence the decision-making process is shrinking.

In fact, Gartner found B2B buyers will only spend 5% or 6% of their time with any one sales rep while they consider a purchase amongst multiple suppliers.
So how can sales leaders adapt and ensure they are differentiated from the rest? And in an age of self-service, how can sales teams leverage the new norm?

Join Kaon and a select group of industry leaders at this Meet the Boss roundtable experience, where we will discuss the challenges in this space as well as the best practices for consistently and cost-effectively telling personalized value stories – beyond the web – across multiple channels.

Apply to attend

Event host

Gavin Finn

President & CEO
Gavin Finn is a pioneer of B2B digital customer engagement. With more than twenty-five years of success in find out more

About Kaon

Kaon is a B2B software company. Our interactive sales & marketing applications simplify our clients’ complex product and solution stories in a visually engaging way.

These companies achieve greater sales and marketing success by effectively differentiating their value at every customer touch-point

Kaon’s advanced technology platform creates and deploys interactive applications in real-time to any device, anywhere (offline and online) and supports each customer’s evolving portfolio of products and stories thereby maximizing marketing efficiency.

Find out more

Discussion topics

How can sales and marketing leaders address their customers’ desire for self-service in today’s new digital landscape?

Which strategies will effectively connect the dots between the sales and marketing technology ecosystem to generate more consistent growth and better customer engagements?

How can sales leaders communicate a personalized and complex value story?

Why Attend

Closed door, tailored conversations to benchmark, share and get better equipped to solve complex transformation projects.

Experience shared learning

Meet industry leading like-minded executives tackling similar initiatives.

Benchmark with your industry peers

Discover and network to gain expertise and experience on how to best act and succeed.

Accelerate your projects

Accelerate In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges.

"Very engaging on the right topics and with the right people, I very much look forward to (attending more) in the future"
Alex Boehme, CTO, H&M Group
"Since the session I did have several of the attendees reach out to me. We were able to grow our networks, connect together, share experiences, and I look forward to continuing those dialogs into the future"
Jeffrey Johnson, Vice President, Chief Information Security Officer and Chief Security Officer, Siemens Health Affairs for North America
"A great mixture of good topics, great technology, very engaging and having some leading experts in the field being there"
Dr Brian Letort, Fellow & Chief Enterprise Architect, Northrop Grumman
"It's not a business of selling, it's a business of sharing. And so GDS helps create the environment to share with trust."
David Kidder, CEO & Co-Founder, Bionic
"The roundtables were really valuable sessions."
Mike Welna, Senior Information Security Director, Boys Town
"I made quite a few contacts that will be beneficial to me."
Margaret Bond, Director of Cyber Security, Numotion
"This is not your typical zoom. This is a lot more innovative. The look and feel is far more advanced than what I've seen before. "
Marty Sprinzen, Founder & CEO, Vantiq

Digital event benefits

Solve key challenges and ensure relevant discussions connect with outcomes efficiently and at pace.


Access to industry leading like-minded executives tackling similar initiatives


Collaborate and network to gain expertise and experience on how to best act and succeed


In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges

Apply to attend

Meet with fellow industry leaders and solve today’s greatest business challenges.

Thank you for your interest. One of the team will be in touch soon.

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