Elevating the role of marketing in the business requires marketers to evolve their talent models in line with some familiar yet demanding themes that have been accelerated as a result of the pandemic; AI is making us faster and smarter workers; people are opting out of traditional 9-to-5 jobs in favour of the gig economy; and new patterns for on-the-job training and continuous learning are altering how we expand our skill sets. Is putting leadership innovation and talent at the forefront of the agenda the best way to address this accelerated pace of change? To lead in this dynamic environment, marketers must embrace innovation, leverage emerging technologies, and prioritize customer-centricity. Let's explore the key areas to focus on for leading marketing in 2023 and beyond.

A well-crafted brand strategy and a compelling value proposition are essential elements in the success of any business. A brand strategy shapes how a company wants to be perceived by its target audience, while a value proposition outlines the unique benefits and value a business offers to its customers. This roundtable discussion will delve into the significance of aligning brand strategy with the value proposition, exploring how this alignment can drive business growth, customer loyalty, and competitive advantage. In an ever-evolving business landscape, the alignment of brand strategy and value proposition is crucial for creating a unique identity, building customer loyalty, and achieving a competitive advantage. We will explore the interplay between brand strategy and value proposition, offering insights into how businesses effectively craft and communicate their brand identity while delivering compelling value to their customers. By aligning these two critical elements, companies can foster meaningful connections with their target audience, driving business growth and establishing a lasting impact in the market.

In today's marketing landscape, the importance of personalized advertising and tailored experiences cannot be overstated. Advertisements that directly align with a prospect's interests and preferences tend to outperform generic ads. Similarly, experiences that are tailored to an individual's known information are more likely to be appreciated by them. However, delivering personalized communications and experiences at scale requires the right technology, data infrastructure, and organizational approaches to developing atomized content. Join this roundtable as we discuss the significance of personalized marketing strategies and the role of engaging content in driving customer engagement and business growth.

Leveraging the power of data, social, and mobile in marketing can significantly enhance a company's marketing efforts and overall success. Each of these elements plays a crucial role in reaching and engaging with target audiences in today's digital landscape. With the global number of active social media users reaching a staggering 4.26 billion in 2021, spending an average of 2 hours and 27 minutes daily on social media, the demand for AI solutions that understand customer preferences is rapidly increasing. The AI market in social media is projected to reach a value of $3,714.89 million by 2026, exhibiting a compound annual growth rate (CAGR) of 28.77%, according to Statista.