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CMOs are facing a barrage of new challenges around acquisition and loyalty due to evolving customer behaviours and the accelerating shift towards e-commerce due to the pandemic.
Sense check your approach with likeminded industry experts, sharing insight on business-critical challenges and disruptive technology and drive your industry forward collaboratively.
Why Attend
New connections
Build new connections with likeminded senior leaders
Business trends
Stay current with emerging business trends
Key takeaways
Downloadable and actionable takeaways
New partnerships
Accelerate key projects through meaningful new partnerships
Insights
De-risk new projects by gaining a broad range of insights
New technologies
Understand the impact new technology can make



















Event Agenda
09:00 - 09:10
Opening Remarks
Intro & diamond commentary
09:10 - 09:40
Keynote
09:45 - 10:20
Panel Discussion
Enhancing digital transformation through customer experience (CX)
A recent report from Forrester Research indicated that the top issue for CMOs to address is improving the customer experience. CX has a critical impact on loyalty and advocacy which in turn has an impact on customer acquisition. But customers experience a brand across a myriad of touch points which are often managed by non-marketing departments each using separate systems and customer data. The results are often fragmented and less than satisfying for the customer. So how can a CMO influence improvements in customer experience? Join our panel as we explore how CX influences and shapes digital transformation strategies, the challenges organizations face, and the best practices for delivering exceptional CX in the digital era.
10:20 - 10:30
Insight Break
10:30 - 11:30
Roundtables
Track 1: The harmonious fusion of brand strategy and value proposition
A well-crafted brand strategy and a compelling value proposition are essential elements in the success of any business. A brand strategy shapes how a company wants to be perceived by its target audience, while a value proposition outlines the unique benefits and value a business offers to its customers. This roundtable discussion will delve into the significance of aligning brand strategy with the value proposition, exploring how this alignment can drive business growth, customer loyalty, and competitive advantage. In an ever-evolving business landscape, the alignment of brand strategy and value proposition is crucial for creating a unique identity, building customer loyalty, and achieving a competitive advantage. We will explore the interplay between brand strategy and value proposition, offering insights into how businesses effectively craft and communicate their brand identity while delivering compelling value to their customers. By aligning these two critical elements, companies can foster meaningful connections with their target audience, driving business growth and establishing a lasting impact in the market.
Track 2: Unlocking the power of personalization and content in marketing
In today's marketing landscape, the importance of personalized advertising and tailored experiences cannot be overstated. Advertisements that directly align with a prospect's interests and preferences tend to outperform generic ads. Similarly, experiences that are tailored to an individual's known information are more likely to be appreciated by them. However, delivering personalized communications and experiences at scale requires the right technology, data infrastructure, and organizational approaches to developing atomized content. Join this roundtable as we discuss the significance of personalized marketing strategies and the role of engaging content in driving customer engagement and business growth.
Track 3: Leveraging the power of data, social, and mobile in marketing
Leveraging the power of data, social, and mobile in marketing can significantly enhance a company's marketing efforts and overall success. Each of these elements plays a crucial role in reaching and engaging with target audiences in today's digital landscape. With the global number of active social media users reaching a staggering 4.26 billion in 2021, spending an average of 2 hours and 27 minutes daily on social media, the demand for AI solutions that understand customer preferences is rapidly increasing. The AI market in social media is projected to reach a value of $3,714.89 million by 2026, exhibiting a compound annual growth rate (CAGR) of 28.77%, according to Statista.
11:30 - 11:50
Debate
11:55 - 12:25
Headline Keynote
09:00 - 09:10
Opening Remarks
09:10 - 09:50
Panel 2
Leading marketing in 2023 and beyond: Embracing innovation
Elevating the role of marketing in the business requires marketers to evolve their talent models in line with some familiar yet demanding themes that have been accelerated as a result of the pandemic; AI is making us faster and smarter workers; people are opting out of traditional 9-to-5 jobs in favour of the gig economy; and new patterns for on-the-job training and continuous learning are altering how we expand our skill sets. Is putting leadership innovation and talent at the forefront of the agenda the best way to address this accelerated pace of change? To lead in this dynamic environment, marketers must embrace innovation, leverage emerging technologies, and prioritize customer-centricity. Let's explore the key areas to focus on for leading marketing in 2023 and beyond.
09:55 - 10:05
Insight Break
10:05 - 11:05
Roundtables
Track 1: The harmonious fusion of brand strategy and value proposition
A well-crafted brand strategy and a compelling value proposition are essential elements in the success of any business. A brand strategy shapes how a company wants to be perceived by its target audience, while a value proposition outlines the unique benefits and value a business offers to its customers. This roundtable discussion will delve into the significance of aligning brand strategy with the value proposition, exploring how this alignment can drive business growth, customer loyalty, and competitive advantage. In an ever-evolving business landscape, the alignment of brand strategy and value proposition is crucial for creating a unique identity, building customer loyalty, and achieving a competitive advantage. We will explore the interplay between brand strategy and value proposition, offering insights into how businesses effectively craft and communicate their brand identity while delivering compelling value to their customers. By aligning these two critical elements, companies can foster meaningful connections with their target audience, driving business growth and establishing a lasting impact in the market.
Track 2: Unlocking the power of personalization and content in marketing
In today's marketing landscape, the importance of personalized advertising and tailored experiences cannot be overstated. Advertisements that directly align with a prospect's interests and preferences tend to outperform generic ads. Similarly, experiences that are tailored to an individual's known information are more likely to be appreciated by them. However, delivering personalized communications and experiences at scale requires the right technology, data infrastructure, and organizational approaches to developing atomized content. Join this roundtable as we discuss the significance of personalized marketing strategies and the role of engaging content in driving customer engagement and business growth.
Track 3: Leveraging the power of data, social, and mobile in marketing
Leveraging the power of data, social, and mobile in marketing can significantly enhance a company's marketing efforts and overall success. Each of these elements plays a crucial role in reaching and engaging with target audiences in today's digital landscape. With the global number of active social media users reaching a staggering 4.26 billion in 2021, spending an average of 2 hours and 27 minutes daily on social media, the demand for AI solutions that understand customer preferences is rapidly increasing. The AI market in social media is projected to reach a value of $3,714.89 million by 2026, exhibiting a compound annual growth rate (CAGR) of 28.77%, according to Statista.
11:05 - 11:30
Innovation Exchange Keynote
11:35 - 12:05
Closing Prime Keynote
09:00 - 09:10
Opening Remarks
09:10 - 09:35
Keynote
09:40 - 09:45
Trivia Quiz
09:45 - 09:55
Insight Break
09:55 - 10:00
Trivia Results
10:00 - 10:30
Masterclass
10:30 - 11:15
Roundtable Leaders Panel
11:20 - 11:45
Closing Keynote
11:45 - 11:50
5 Key Takeaways
- Uncover Insights from Previous Summits:Explore Transformative Knowledge
- Want to make a meaningful impact in the industry?
- Elevate Your Influence:Speak at Our Digital Summits
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An immersive
Digital Summit
interactive features including:
Audience Interaction
Engage with a virtual live audience just as you would at a physical event and create meaningful conversations.
Interactive Live Polling
Keep engaged through interactive live polling and gamification tools.
Direct connections
Ask your questions face-to-face with the speakers via our leading stage technology.
Relationship building
Build stronger connections with leading executives that you will take with you through your career
Thought Leadership
Content and insight from industry experts when it matters most
Intelligent interaction
Interactive quizzes gamify your experience
Apply to attend
Meet with fellow industry leaders and solve today’s greatest business challenges.
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Frequently asked questions
A Digital Summit from GDS Group is a 3-day event experience bringing multiple partners and senior decision makers together. Within this immersive enviroment they discover new technical solutions, share learning opportunities and discuss trending industry topics which boosts insight, conversation and connections.
There are a couple of ways you can participate in a GDS event experience; as a partner or as an attendee. Whichever you are interested in, do get in touch.
Global senior decision makers from leading industry brands attend our event experiences. Between 2020 to May 2023, 34,473 senior executives attended our event experiences. If you are interested in attending a GDS event experience, please check out our upcoming events.
At one of our GDS Digital Summits there are several speaking slot packages available for you – 2x power insights commentator slots, keynote panel seats, masterclass hosting, prime keynote slot, and headline keynote slot.
Get in touch with us to learn more.
Yes! We partner with leading brands all across the globe – for partnership opportunities please get in touch.