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Marketing
Article

Marketing Budget Trends for 2024

Discover the future of sales and marketing budgets. With 45% of leaders anticipating tougher challenges in 2024, strategic budget allocation is key.
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Marketing
Article

5 Reasons Why Events Shorten Sales Cycles

Explore our article to discover five compelling reasons why events are your key to faster sales cycles and robust pipeline growth.
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Marketing
Article

Unlocking Reimagine: 5 key lessons from marketing leaders

Relive the GDS Reimagine Digital Showcase, a Valentine's Day rendezvous of sales and marketing brilliance, featuring top industry experts.
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Marketing
Article

3 priorities marketing leaders will obsess over in 2024

Read about the top 3 priorities marketing leaders will obsess over in 2024, using data from 346 global sales and marketing leaders.
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Security
Article

Using AI against itself to fight and prevent AI-enhanced cybercrime in 2024

AI and Cybercrime unleash a new era of menacing threats, as Gen AI is also enabling those with malicious intent. Are you ready for them?
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Security
Article

Deepfakes, phoneys and fraud: Why GenAI is changing the game for security teams

The rapid adoption of generative AI has huge implications for the security profession when it comes to the murky world of deepfake technology.
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General
Article

Top 5 CMO predictions for 2024

Join CMO Evelyn Truter as she unveils the top predictions for 2024 in marketing and explore the transformative journey ahead.
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General
Article

Simplifying for a cure: How M&M’s could help scientists cure cancer

An innovative physician shares his research—and optimism—about curing blinding diseases and cancer.
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CX
Article

The future of CX: Highlights from the GDS Customer Experience European Summit

Discover the main takeaways from GDS CX european summit that will shape the future of customer experience (CX).
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