Insights are our eXpertise

Our team of experts conduct original research and analysis, sharing our expertise to actively contribute to the conversation, with new insights and industry perspectives.
Insights are our Expertise

Return on eXpertise



Gain access to essential insights and content.

Valuable real-life, real-time insights through a variety of channels, including blogs and podcasts. For more in-depth research, there are a variety of resources, such as eBooks, reports, and white papers that enable you to outpace the speed of change.

Through original research and analysis, we provide unique insights and perspectives on the latest developments. We are not bystanders, we are active participants in shaping the future, sharing our expertise and driving meaningful discussions in your industry.

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Evolving horizons:
The future of pipeline generation


Unlock the secrets of 346 senior sales and marketing leaders to elevate your 2024 strategies. Unlock insights into evolving budgets, shifting priorities, and key growth areas.

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CX
Article

Transforming digital finance: The power of customer identity

Discover the factors that drive customers away from digital banking, and how can financial institutions ensure a seamless CX?
Sarah Tijou
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CX
Article

Who is the customer of the future?

Discover tomorrow’s trends in CX and marketing with learnings from the recent GDS CX Innovation summit.
Julia Belle
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CX
Article

When Worlds Collide:How America’s Top Retailers are Integrating Digital and Physical Experiences

Discover why phygital – otherwise known as the intersection of physical and digital - is crucial to the future of retail.
Jade Gamlin
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CX
Article

X marks the spot: Putting the ‘X’ in CXO

Todd Unger of the American Medical Association shares insights on the intersection of market, product, commerce, and service.
Colin Cosell
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CX
Article

How to Create Commercial Transformation Via Culture Change

Discover how to nurture talent to maximise their potential and the related impact that can have on the customer, a topic explored by Tracie Gildea.
Jade Gamlin
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CX
Article

Omnichannel Utopia: Learnings from Intersport’s CX Journey

Read the insights of Bartlomiej Behnke, VP Board of the Directors & CMO at Intersport ISI regarding the enhancement of the omnichannel CX in retail.
Julia Belle
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CX
Article

Delivering Lasting and Engaging Customer Experiences

Discover how businesses are revolutionizing CX to boost retention and revenue growth in 2023.
Verena Fiebelmann
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CX
Article

Building a Successful Customer Loyalty Programme for a Competitive Edge

Read about why it is crucial for retailers to create a successful loyalty program and the bigest challenges in the process.
Stephanie Garey
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CX
Article

The Key to Innovation?Keep Asking One Question

Some of the best and brightest CX leaders from across North America gathered in our studio discussing the best ways for brands to differentiate today.
Kelley Iuele
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