Insights are our eXpertise

Our team of experts conduct original research and analysis, sharing our expertise to actively contribute to the conversation, with new insights and industry perspectives.
Insights are our Expertise

Return on eXpertise



Gain access to essential insights and content.

Valuable real-life, real-time insights through a variety of channels, including blogs and podcasts. For more in-depth research, there are a variety of resources, such as eBooks, reports, and white papers that enable you to outpace the speed of change.

Through original research and analysis, we provide unique insights and perspectives on the latest developments. We are not bystanders, we are active participants in shaping the future, sharing our expertise and driving meaningful discussions in your industry.

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Evolving horizons:
The future of pipeline generation


Unlock the secrets of 346 senior sales and marketing leaders to elevate your 2024 strategies. Unlock insights into evolving budgets, shifting priorities, and key growth areas.

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Marketing
Article

Top Challenges Facing Senior Marketing Executives – Part 1

Discover the top concerns and pain points, as well as regional differences and unique insights from our latest research of senior marketing executives
Ben Roberts
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Marketing
Article

The Shift in Marketing Focus

Discover how budgets have fluctuated and where marketing executives are allocating more spend according to 645 senior marketing leaders we surveyed.
Sapphire Smith
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Marketing
Article

Future of Content:5 Things We Can Learn From NASA

Read about the 5 content lessons we can learn from NASA to meet the needs of the customer and add value to their experience.
Sarah Tijou
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Marketing
Podcast

Link in or lose out: How to do LinkedIn right with Lea Turner

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Marketing
Article

Black History Month:4 Lessons in Brand Leadership

Learnings from Denise Bennett, Vice President of Brand Strategy & the Idea Lab at iHeart Media
Julia Belle
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Marketing
Article

Best Marketing Strategies For 2023

Read about the best marketing strategies for 2023 and the necessary changes to make sure you’re keeping up with marketplace forces and consumer needs.
Michelle Brown
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Marketing
Article

How to Build a First-Party Data Strategy

Learn about the importance of having a first-party data strategy and how it presents a great opportunity for brands to know their customers.
Jade Gamlin
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Marketing
Article

The Omnichannel Experience:Four Favorites Leading the Way

Bridging that gap between the digital and physical world is no longer a trend, but a key and necessary strategy in this new era of technology.
Sarah Tijou
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Marketing
Podcast

Talking content strategy with IKEA: The future is immersive

Ensuring your customers experience a consistent and frictionless journey requires an omnichannel, “phygital” experience—one that connects them online
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