Insights are our eXpertise

Our team of experts conduct original research and analysis, sharing our expertise to actively contribute to the conversation, with new insights and industry perspectives.
Insights are our Expertise

Return on eXpertise



Gain access to essential insights and content.

Valuable real-life, real-time insights through a variety of channels, including blogs and podcasts. For more in-depth research, there are a variety of resources, such as eBooks, reports, and white papers that enable you to outpace the speed of change.

Through original research and analysis, we provide unique insights and perspectives on the latest developments. We are not bystanders, we are active participants in shaping the future, sharing our expertise and driving meaningful discussions in your industry.

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Evolving horizons:
The future of pipeline generation


Unlock the secrets of 346 senior sales and marketing leaders to elevate your 2024 strategies. Unlock insights into evolving budgets, shifting priorities, and key growth areas.

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Marketing
Article

Top 3 Priorities for CMOs in 2023

Discover the driving forces behind today's CMOs' top priorities and gain valuable insights into the exciting evolution of that role.
Verena Fiebelmann
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Marketing
Article

Top Challenges Facing Senior Marketing Executives – Part 2

Gain valuable insights into the top pain points experienced by senior marketing executives and make more informed decisions in 2023 and beyond.
Ben Roberts
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Marketing
Podcast

Conversation with a CMO

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Marketing
Article

Top Challenges Facing Senior Marketing Executives – Part 1

Discover the top concerns and pain points, as well as regional differences and unique insights from our latest research of senior marketing executives
Ben Roberts
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Marketing
Article

The Shift in Marketing Focus

Discover how budgets have fluctuated and where marketing executives are allocating more spend according to 645 senior marketing leaders we surveyed.
Sapphire Smith
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Marketing
Article

Future of Content:5 Things We Can Learn From NASA

Read about the 5 content lessons we can learn from NASA to meet the needs of the customer and add value to their experience.
Sarah Tijou
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Marketing
Podcast

Link in or lose out: How to do LinkedIn right with Lea Turner

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Marketing
Article

Black History Month:4 Lessons in Brand Leadership

Learnings from Denise Bennett, Vice President of Brand Strategy & the Idea Lab at iHeart Media
Julia Belle
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Marketing
Article

Best Marketing Strategies For 2023

Read about the best marketing strategies for 2023 and the necessary changes to make sure you’re keeping up with marketplace forces and consumer needs.
Michelle Brown
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