Insights are our eXpertise

Our team of experts conduct original research and analysis, sharing our expertise to actively contribute to the conversation, with new insights and industry perspectives.
Insights are our Expertise

Return on eXpertise



Gain access to essential insights and content.

Valuable real-life, real-time insights through a variety of channels, including blogs and podcasts. For more in-depth research, there are a variety of resources, such as eBooks, reports, and white papers that enable you to outpace the speed of change.

Through original research and analysis, we provide unique insights and perspectives on the latest developments. We are not bystanders, we are active participants in shaping the future, sharing our expertise and driving meaningful discussions in your industry.

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Evolving horizons:
The future of pipeline generation


Unlock the secrets of 346 senior sales and marketing leaders to elevate your 2024 strategies. Unlock insights into evolving budgets, shifting priorities, and key growth areas.

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Marketing
Article

Diverse Leadership Within Marketing

What will marketing leaders look like in the future?
Michelle Brown
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Marketing
Article

Digital First Marketing in a Data Driven World

How can marketers deliver meaningful, cohesive, and connected customer experiences in a digital-first world?
Kristina Cartwright
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Marketing
Article

Tactics to Drive Your Account-Based Marketing

Ellen Fearnley
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Marketing
Article

Tips for Improving Your Marketing ROI

Tips for improving your marketing ROI in 2022
Julia Belle
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Marketing
Article

The Power of TikTok – Brand Building Through Micro-Storytelling

TikTok has become an increasingly powerful force in social media but how can we use it to drive business value?'
Jack Bray
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Marketing
Article

Are you Marketing to Me?! Personalization at Scale

How can we create an irreplaceable role for our brand in consumers’ lives with personalized marketing?
Julia Belle
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Marketing
Article

Evolution of Marketing

Where is marketing going? What is its evolutionary path? We asked Alexis Oger, Vice President EMEA Marketing at the tech giant, Dell Technologies
Adam Burns
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Marketing
Article

Consumption in Wartime: Aligning with the Action-Minded Shopper

Who’s winning over consumers with initiatives and transparency?
Colin Cosell
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Marketing
Article

6 Chief Marketing Officers (CMOs) on Marketing Strategies for 2021

As we near the end of the pandemic, it’s important to ask, what should marketing strategies for 2021 look like?
Jack Bray
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