Insights are our eXpertise

Our team of experts conduct original research and analysis, sharing our expertise to actively contribute to the conversation, with new insights and industry perspectives.
Insights are our Expertise

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Gain access to essential insights and content.

Valuable real-life, real-time insights through a variety of channels, including blogs and podcasts. For more in-depth research, there are a variety of resources, such as eBooks, reports, and white papers that enable you to outpace the speed of change.

Through original research and analysis, we provide unique insights and perspectives on the latest developments. We are not bystanders, we are active participants in shaping the future, sharing our expertise and driving meaningful discussions in your industry.

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Evolving horizons:
The future of pipeline generation


Unlock the secrets of 346 senior sales and marketing leaders to elevate your 2024 strategies. Unlock insights into evolving budgets, shifting priorities, and key growth areas.

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Marketing
Article

Are you Marketing to Me?! Personalization at Scale

How can we create an irreplaceable role for our brand in consumers’ lives with personalized marketing?
Julia Belle
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Marketing
Article

Evolution of Marketing

Where is marketing going? What is its evolutionary path? We asked Alexis Oger, Vice President EMEA Marketing at the tech giant, Dell Technologies
Adam Burns
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Marketing
Article

Consumption in Wartime: Aligning with the Action-Minded Shopper

Who’s winning over consumers with initiatives and transparency?
Colin Cosell
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Marketing
Article

6 Chief Marketing Officers (CMOs) on Marketing Strategies for 2021

As we near the end of the pandemic, it’s important to ask, what should marketing strategies for 2021 look like?
Jack Bray
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Marketing
Article

What is Digital Psychology?

Uncover the complete guide to Digital Psychology and learn the best methods to understand and affect user behavior. Psychology?
Jack Bray
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Marketing
Article

Digital Transformation Framework 2021: How to Realize Success in the Hybrid Digital Era

As customer behavior changes, companies must too – by adapting their operations and the way they win business.
Jack Bray
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Marketing
Article

Modern Customer Journey: 5 Marketing Leaders on CX Revolution in 2022

Customer experience has changed and it's time for businesses to change with it. Here's our guide on how to transform CX in 2022.
Jack Bray
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Marketing
Article

Why is interoperability so important in healthcare?

In a world where we are physically disconnected, patients now need digital touchpoints and experiences delivered to them.
GDS Author
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Marketing
Article

The Power of Customer-Driven ESG Standards

How are consumers forcing companies to align with their own ideals?
Colin Cosell
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