Insights are our eXpertise

Our team of experts conduct original research and analysis, sharing our expertise to actively contribute to the conversation, with new insights and industry perspectives.
Insights are our Expertise

Return on eXpertise



Gain access to essential insights and content.

Valuable real-life, real-time insights through a variety of channels, including blogs and podcasts. For more in-depth research, there are a variety of resources, such as eBooks, reports, and white papers that enable you to outpace the speed of change.

Through original research and analysis, we provide unique insights and perspectives on the latest developments. We are not bystanders, we are active participants in shaping the future, sharing our expertise and driving meaningful discussions in your industry.

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Evolving horizons:
The future of pipeline generation


Unlock the secrets of 346 senior sales and marketing leaders to elevate your 2024 strategies. Unlock insights into evolving budgets, shifting priorities, and key growth areas.

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Marketing
Article

How does Data-Driven Marketing Improve Visibility?

Throughout 2020, we watched as our corporate expectations were levelled and our outcomes were disrupted. In 2021, we’ve attempted to reverse this disr
GDS Author
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Marketing
Article

Inspiring Trust: How to Build a Resilient Brand Strategy

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Marketing
Article

How to Integrate, Align, and Unify Your Multi-Channel Ecommerce

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Marketing
Article

How to Apply Behavioral Segmentation to your Marketing Efforts

Learn what behavioral segmentation is and how it can be used to boost marketing effectiveness by grouping your audience based on their actions.
GDS Author
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Marketing
Article

How to Grow Customer Acquisition, Retention, and Loyalty in 2022

In 2020, marketing had to think on its feet, engaging quick fixes and tactical changes to address Covid-19.
GDS Author
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Marketing
Article

What Do AI Sentiment Analysis Algorithms Mean for Marketing?

AI sentiment analysis algorithms can finally unlock the power of unstructured data for marketers—but what effect will this have on privacy?
GDS Author
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Marketing
Article

Data: THE digital marketing challenge, and how to tackle it

7.5 hours in conversation with 25 senior marketers to answer one question: how do you get from data to insight to action?
GDS Author
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Marketing
Article

The Ultimate Guide to Emotional Branding

This guide illustrates why emotional branding is essential to all brands when developing brand strategies in such a competitive marketplace.
GDS Author
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Marketing
Article

Your Guide to Marketing Automation

How are Machine Learning, Automation and Artificial Intelligence technologies shaping the future of Marketing?
Ellen Fearnley
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