Insights are our eXpertise

Our team of experts conduct original research and analysis, sharing our expertise to actively contribute to the conversation, with new insights and industry perspectives.
Insights are our Expertise

Return on eXpertise



Gain access to essential insights and content.

Valuable real-life, real-time insights through a variety of channels, including blogs and podcasts. For more in-depth research, there are a variety of resources, such as eBooks, reports, and white papers that enable you to outpace the speed of change.

Through original research and analysis, we provide unique insights and perspectives on the latest developments. We are not bystanders, we are active participants in shaping the future, sharing our expertise and driving meaningful discussions in your industry.

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Evolving horizons:
The future of pipeline generation


Unlock the secrets of 346 senior sales and marketing leaders to elevate your 2024 strategies. Unlock insights into evolving budgets, shifting priorities, and key growth areas.

Filter insights
Marketing
Article

What Do AI Sentiment Analysis Algorithms Mean for Marketing?

AI sentiment analysis algorithms can finally unlock the power of unstructured data for marketers—but what effect will this have on privacy?
GDS Author
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Marketing
Article

Data: THE digital marketing challenge, and how to tackle it

7.5 hours in conversation with 25 senior marketers to answer one question: how do you get from data to insight to action?
GDS Author
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Marketing
Article

The Ultimate Guide to Emotional Branding

This guide illustrates why emotional branding is essential to all brands when developing brand strategies in such a competitive marketplace.
GDS Author
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Marketing
Article

Your Guide to Marketing Automation

How are Machine Learning, Automation and Artificial Intelligence technologies shaping the future of Marketing?
Ellen Fearnley
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Marketing
Article

Big Data Analysis at Work: Big Change, Increased Employee Productivity

Big data analysis applied to the workplace can improve stagnating productivity figures amongst employees of the knowledge economy
GDS Author
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Marketing
Article

Data and Analytics: How do you Anticipate the Conversation?

What are the main challenges in embracing a data-driven marketing approach?
Adam Burns
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Marketing
Article

Chasing The Amazon Dream

How can you create extraordinary experiences for your customers like Amazon?
Ellen Fearnley
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Marketing
Article

Sustainable Marketing: Can we do better business …with the planet?

Sustainability sits at the forefront of most businesses’ strategic plans in 2022, but can the same be said for Marketing?
Jack Bray
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Marketing
Article

How to Improve Customer Experience with AI-Enabled Sentiment Analysis

AI-enabled sentiment analysis is a powerful means of bolstering our customer experience potential, but how do we action it?
GDS Author
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