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CX
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7 Leaders on Customer Journey and CX Transformation in 2022

The customer journey has never been more difficult to plan for, with this in mind, should we adjust our attitudes in 2022?
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Marketing
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The Digital Customer Experience and the Impact of Content

There are two defining truths in marketing today. First, content is the great leveler in helping to define your brand and tone, and second, providing
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Marketing
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What is Authentic Engagement and how should it move with the Zeitgeist?

The breakdown of the traditional marketing model isn’t news at this stage, but the steady pressures of quarantine and economic uncertainty have made t
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Marketing
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How To Balance Risk And Reward In Controversial Marketing

2020 brought a new digital consumer to the mainstream – but how can marketers create campaigns that reliably deliver results whilst also engaging in c
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Marketing
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What is the future of the Chief Marketing Officer (CMO)?

The focus must be on creating a strategic and resilient brand strategy that keeps pace with modern consumers.
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IT
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What is organizational innovation and how can I implement it?

Looking ahead might feel impossible right now, but it’s also essential.
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Technology
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Your Guide to Cybersecurity Risk Prevention in 2022

Cybersecurity risk prevention is pivotal to the modern organization but how can we more effectively prevent cybersecurity breaches?
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Marketing
Article

How data driven approaches create seamless customer experiences

Companies with data-driven approaches are 6 times more likely to be profitable year-on-year, and 23 times more likely to acquire new customers.
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