5 x ROI and £400K of in-quarter pipeline achieved by SaaS company

Stories - Technology
20th June 2023

Experience type: In-person 

Company size (employee headcount): 250-999 

Industry: Technology 

Outcomes

  • Profitable growth – accelerating profitable revenue growth (5 x ROI AND £400k opportunity pipeline uploaded onto CRM) 
  • Brand value – increased brand awareness  

About the company  

SaaS platform provider, giving leaders a connected view of governance, risk, and compliance. 

Challenge  

This company was challenged with driving in-quarter pipeline. With a lengthy sales process, this meant that the marketing team needed to find a way of dramatically reducing time to revenue.  

Result  

  • 1 in-person event at Searcy’s at the Gherkin 
  • 5 x ROI 
  • In the 4 weeks after the Live dinner, the SaaS platform gained £400k of opportunity pipeline uploaded on to their CRM. Opportunity pipeline is how the marketing teams’ performance is measured. 
  • Additional budget released to partner on further experiences  


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