Experience type: In-person
Company size (employee headcount): 250-999
- Profitable growth – accelerating profitable revenue growth (5 x ROI AND £400k opportunity pipeline uploaded onto CRM)
- Brand value – increased brand awareness
About the company
SaaS platform provider, giving leaders a connected view of governance, risk, and compliance.
This company was challenged with driving in-quarter pipeline. With a lengthy sales process, this meant that the marketing team needed to find a way of dramatically reducing time to revenue.
- 1 in-person event at Searcy’s at the Gherkin
- 5 x ROI
- In the 4 weeks after the Live dinner, the SaaS platform gained £400k of opportunity pipeline uploaded on to their CRM. Opportunity pipeline is how the marketing teams’ performance is measured.
- Additional budget released to partner on further experiences