Experience type: In-person 

Company size (employee headcount): 250-999 

Industry: Technology 

Outcomes

• Profitable growth – accelerating profitable revenue growth (5 x ROI AND £400k opportunity pipeline uploaded onto CRM) 
• Brand value – increased brand awareness  

About the company   

SaaS platform provider, giving leaders a connected view of governance, risk, and compliance. 

Challenge  

This company was challenged with driving in-quarter pipeline. With a lengthy sales process, this meant that the marketing team needed to find a way of dramatically reducing time to revenue.  

Result  

• 1 in-person event at Searcy’s at the Gherkin 
• 5 x ROI 
• In the 4 weeks after the Live dinner, the SaaS platform gained £400k of opportunity pipeline uploaded on to their CRM. Opportunity pipeline is how the marketing teams’ performance is measured. 
• Additional budget released to partner on further experiences