5 x ROI and £400K of in-quarter pipeline achieved by SaaS company

Stories - Technology

20th June 2023

Experience type: In-person

Company size (employee headcount): 250-999

Industry: Technology

Outcomes

Profitable growth – accelerating profitable revenue growth (5 x ROI AND £400k opportunity pipeline uploaded onto CRM)
Brand value – increased brand awareness

About the company  

SaaS platform provider, giving leaders a connected view of governance, risk, and compliance.

Challenge

This company was challenged with driving in-quarter pipeline. With a lengthy sales process, this meant that the marketing team needed to find a way of dramatically reducing time to revenue.

Result

1 in-person event at Searcy’s at the Gherkin
5 x ROI
In the 4 weeks after the Live dinner, the SaaS platform gained £400k of opportunity pipeline uploaded on to their CRM. Opportunity pipeline is how the marketing teams’ performance is measured.
Additional budget released to partner on further experiences

20th June 2023

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