CMOs at the epicentre of innovation
The digital landscape is shifting beneath our feet, and as CMOs, we stand at the epicentre of this transformation. Creator marketing is redefining brand strategy, social media's impact on the bottom line is undeniable, and AI is revolutionising content resonance. Privacy is paramount, technology is evolving at breakneck speed, and consumer expectations are higher than ever. How can your brand not just survive, but truly thrive?
Join us at the CMO Insight Summit Europe to discover the strategies that will set your brand apart.
Hear from forward-thinking marketing leaders on how to:
Harness the power of creator marketing: Explore the intersection of social media and AI, and how creator marketing can significantly impact brand strategy and your bottom line.
Leverage AI to drive content impact: Explore how AI-powered tools can analyse data, predict trends, and create content that truly resonates, while maintaining your unique brand voice and ethical considerations.
Elevate privacy from a mere compliance checkbox to a core brand value: Learn how CMOs can lead the charge across the business, implementing transparent and respectful data practices that enhance efficiency and personalisation. Embrace the new challenges and opportunities presented by AI, from asset creation to audience prediction, while maintaining a strong creative vision and addressing potential biases.
Gain a holistic view of performance and effective measurement across channels, with the continued rise of retail media, programmatic TV, and Digital Out-of-Home (DOOH).
Immerse yourself in thought-provoking insights
Exclusively curated from our previous
CMO Digital Summit
Speakers
Leah Davis
Paul-Reza Afshar
Nico Sarti
Agenda
1:10 pm - 1:30 pm
Keynote
1:35 pm - 2:15 pm
Panel
Harmonising human talent and AI for marketing excellence
Our panel will be a deep-dive into the practical applications of AI in marketing and how CMOs can strategically integrate it into their teams and workflows. The discussion will focus on identifying specific AI tools and technologies that are revolutionising marketing functions, from content creation and audience segmentation to campaign optimisation and performance measurement. Panellists will share real-world examples of successful AI implementation, as well as address the challenges and potential pitfalls of integrating AI into marketing strategies. The panel will also explore how to balance the efficiency and data-driven insights of AI with the irreplaceable creativity and emotional intelligence of human marketers and take a closer look into the creator economy, examining how AI can enhance partnerships with influencers and creators to amplify brand engagement and reach. Discover how to harness AI to support and elevate human talent, creating a symphony of innovation and creativity that drives marketing excellence.
2:15 pm - 2:40 pm
Keynote
3:00 pm - 4:00 pm
Roundtables
Track 1: Data privacy as a brand differentiator
In an era of data breaches and mistrust, privacy is no longer just a legal obligation – it's a powerful brand differentiator. Join this roundtable to explore how CMOs can transform data privacy from a compliance checkbox into a core brand value. Learn how to implement transparent and respectful data practices that not only build consumer trust but also unlock new opportunities for efficiency, personalisation, and long-term customer loyalty.
Discover how to make privacy a cornerstone of your brand's story, resonating with today's conscious consumer and setting your business apart in a crowded market.
Track 2: The Human-AI symphony
Artificial Intelligence is revolutionising marketing, but it's not about replacing humans – it's about amplifying their potential. Join this roundtable to explore how CMOs can orchestrate a harmonious partnership between human creativity and AI capabilities. Better understand the challenges and opportunities presented by AI, from automating asset creation to predicting audience behaviour, while ensuring that your brand's unique creative vision remains at the forefront.
Learn how to harness AI's power responsibly, mitigating biases and ensuring ethical decision-making throughout your marketing strategies. Discover how to compose a symphony of human ingenuity and AI innovation to drive your brand's success in the digital age..
Track 3: Making sense of the media maze
The modern media landscape is a complex maze of interconnected channels, from retail media and programmatic TV to the burgeoning world of DOOH. In this roundtable, CMOs will delve into the strategies and tools necessary to gain a holistic view of marketing performance across these diverse channels.
Learn how to effectively measure impact, attribute success, and optimise your campaigns for maximum ROI. Discuss the unique challenges and opportunities presented by each channel, and uncover the secrets to navigating this ever-evolving media maze with confidence and precision
4:10 pm - 4:40 pm
Workshop
7:20 pm - 9:30 pm
Gala Dinner
8:30 pm - 9:00 pm
Dinner Keynote
Riding the wave – Redefining sailing for the modern fan
Formula One isn't the only racing sport gaining traction in the US. SailGP, the high-speed, global sailing league, is making waves and challenging the traditional perception of sailing. Join SailGP's Chief Marketing Officer discuss:
How SailGP is reimagining sailing with cutting-edge technology, intense competition, and a focus on accessibility and diversity.
The challenges and opportunities of growing a new sport in a crowded market, including strategies for building brand awareness, engaging fans across platforms, and securing key sponsorships.
The role of data and insights in driving marketing and content decisions, from leveraging social media trends to optimizing the fan experience.
The vision for the future of SailGP and its potential to become a major player in the global sports landscape.
Don't miss this opportunity to hear how SailGP is navigating the changing tides of sports marketing and redefining sailing for a new generation.
8:00 am - 8:40 am
Panel
Beyond the maze – Navigating the multi-channel media landscape with confidence
The modern media landscape is a complex ecosystem of interconnected channels, each with its own unique strengths and challenges. In this interactive panel, CMOs will gain actionable insights and strategies for effectively navigating this maze, measuring impact, and optimising ROI across diverse channels like retail media, programmatic TV, and DOOH. Industry leaders will share their expertise on gaining a holistic view of marketing performance, attributing success accurately, and adapting strategies to maximise returns in an ever-evolving media environment.
The panel will also discuss emerging trends and technologies shaping the future of multi-channel marketing, ensuring your brand stays ahead of the curve.
8:40 am - 9:10 am
Keynote
9:20 am - 10:20 am
Roundtables
Track 1: Data privacy as a brand differentiator
In an era of data breaches and mistrust, privacy is no longer just a legal obligation – it's a powerful brand differentiator. Join this roundtable to explore how CMOs can transform data privacy from a compliance checkbox into a core brand value. Learn how to implement transparent and respectful data practices that not only build consumer trust but also unlock new opportunities for efficiency, personalisation, and long-term customer loyalty.
Discover how to make privacy a cornerstone of your brand's story, resonating with today's conscious consumer and setting your business apart in a crowded market.
Track 2: The Human-AI symphony
Artificial Intelligence is revolutionising marketing, but it's not about replacing humans – it's about amplifying their potential. Join this roundtable to explore how CMOs can orchestrate a harmonious partnership between human creativity and AI capabilities. Better understand the challenges and opportunities presented by AI, from automating asset creation to predicting audience behaviour, while ensuring that your brand's unique creative vision remains at the forefront.
Learn how to harness AI's power responsibly, mitigating biases and ensuring ethical decision-making throughout your marketing strategies. Discover how to compose a symphony of human ingenuity and AI innovation to drive your brand's success in the digital age..
Track 3: Making sense of the media maze
The modern media landscape is a complex maze of interconnected channels, from retail media and programmatic TV to the burgeoning world of DOOH. In this roundtable, CMOs will delve into the strategies and tools necessary to gain a holistic view of marketing performance across these diverse channels.
Learn how to effectively measure impact, attribute success, and optimise your campaigns for maximum ROI. Discuss the unique challenges and opportunities presented by each channel, and uncover the secrets to navigating this ever-evolving media maze with confidence and precision
10:30 am - 11:00 am
Future Focus Speakers
Thriving amidst rapid change
A common issue limiting the impact of marketing leaders is the narrow view within their companies regarding the value that investing in brand can bring to winning the next chapter of growth. This panel will shift the focus to a future-oriented discussion, exploring the latest trends and technologies reshaping the marketing landscape.
From the rise of the creator economy and advancements in tech and AI to evolving consumer expectations and the imperative of long-term brand growth, we will cover the pressing issues that are top of mind for marketers today. Additionally, we will address crucial topics such as sustainability, equity versus equality, and more.
This future-focused discussion will take an in-depth look into these emerging topics, exploring them together to equip you with the insights needed to future-proof your brand and drive sustained growth with confidence and innovation in a rapidly changing world.
12:45 pm - 1:10 pm
Closing Keynote
1:10 pm - 1:30 pm
Beyond the Challenges
Fairmont Carton House - Dublin, Ireland
Situated in Maynooth, 24 km from Phoenix Park, Carton House A Fairmont Managed hotel features accommodation with free bikes, free private parking, a fitness centre and a garden.
Why attend?
Connect with like-minded senior leaders for a curated agenda, focused on tackling your current business critical challenges and driving industry forward.
Be a part of exclusive shared learning, horizon scanning and actionable insights enabling organizations to deliver transformative strategies.
Build meaningful relationships with solution providers matched to your business priorities to help accelerate your projects and deliver your objectives.
