Affiliate Marketing in 2023: Defining Your Strategy for Brand and Partner Success

12th April 2023, America 12:00 - 13:30 EST
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How have affiliate partnerships evolved beyond traditional tactics like discounts and cashback for brands?

In the last few years, affiliate marketing has become an incredibly sophisticated and effective advertising channel. In 2021 alone, it generated more than $70bn in sales revenue for US advertisers. And an increasing amount of that value is being created by innovative partners that do so much more than just offer discounts or cashback to shoppers.

But while affiliate marketing offers several benefits such as cost-effectiveness, increased brand awareness and wider reach, there are still brands that are hesitant to enter the channel. One of the major challenges of affiliate marketing is that legacy perception of it being seen as a ‘low-hanging fruit’ discount and cashback tactic, thereby inhibiting some retailers from participating. And for those that are using affiliate marketing, finding the right partners to promote their brand and generate quality leads or sales is not a straightforward process. Additionally, managing a large network of affiliates and monitoring their performance can be both time-consuming and complex.

Join Awin, the fastest-growing affiliate marketing platform in North America, and a select group of industry peers in this exclusive, virtual roundtable event with Meet the Boss to find out how to overcome your challenges and leverage affiliate marketing to drive growth and success for your business.

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Event host

Alexandra Forsch

President, Americas
Alexandra Forsch is a seasoned online marketing professional with over 20 years of experience and a proven find out more

About Awin

Awin is a marketing technology platform, providing an open marketplace for businesses to create any type of acquisition partnership. Its 270,000+ active partners operating across a million-plus websites -including traditional affiliates, global mass media houses, trusted micro-influencers and innovative fintech businesses –enable advertisers to generate more sales, expand customer reach and strengthen their brand. Retailers that migrate to Awin from competitor platforms experience triple-digit affiliate program growth and a 63% uplift in revenue. In addition to leading the way with its reach, Awin’s award-winning technology and tools -including first-party tracking, multi-channel attribution and in-app tracking -ensure a program tracks all sales, making it optimally attractive for partners to want to promote.

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Discussion topics


What is your current perception of affiliate marketing? Does your business currently use affiliate marketing? If so, what strategies do you employ?


How do you measure the success of your digital ad spend? What are your primary marketing goals?


What are the main challenges you face with digital marketing today?

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Why Attend

Closed door, tailored conversations to benchmark, share and get better equipped to solve complex transformation projects.

Experience shared learning

Meet industry leading like-minded executives tackling similar initiatives.

Benchmark with your industry peers

Discover and network to gain expertise and experience on how to best act and succeed.

Accelerate your projects

Accelerate In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges.

"Very engaging on the right topics and with the right people, I very much look forward to (attending more) in the future"
Alex Boehme, CTO, H&M Group
"Since the session I did have several of the attendees reach out to me. We were able to grow our networks, connect together, share experiences, and I look forward to continuing those dialogs into the future"
Jeffrey Johnson, Vice President, Chief Information Security Officer and Chief Security Officer, Siemens Health Affairs for North America
"A great mixture of good topics, great technology, very engaging and having some leading experts in the field being there"
Dr Brian Letort, Fellow & Chief Enterprise Architect, Northrop Grumman
"It's not a business of selling, it's a business of sharing. And so GDS helps create the environment to share with trust."
David Kidder, CEO & Co-Founder, Bionic
"The roundtables were really valuable sessions."
Mike Welna, Senior Information Security Director, Boys Town
"I made quite a few contacts that will be beneficial to me."
Margaret Bond, Director of Cyber Security, Numotion
"This is not your typical zoom. This is a lot more innovative. The look and feel is far more advanced than what I've seen before. "
Marty Sprinzen, Founder & CEO, Vantiq

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Virtual event benefits

Solve key challenges and ensure relevant discussions connect with outcomes efficiently and at pace.


Access to industry leading like-minded executives tackling similar initiatives


Collaborate and network to gain expertise and experience on how to best act and succeed


In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges

Have a question…

How long does a digital roundtable take to complete?
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I'm not a senior executive, can I still register?
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Meet with fellow industry leaders and solve today’s greatest business challenges.

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