For the vast majority of marketers, the events of 2020 and 2021 have changed nearly every facet of work. From the (overwhelmingly digital) channels they use to engage customers to their internal workflows, there’s not much that looks like its pre-pandemic self.

Yet despite the discomfort disruption may bring, marketers remain optimistic when it comes to the future of their jobs and their business impact. Case in point: 77% of marketers who took part in Salesforce’s annual State of Marketing Report last year said they felt their work provides greater value than it did in 2020, and 66% predicted further revenue growth at their respective companies over the coming 12 to 18 months.

The outlook is promising, but marketers have realized they’re now catering to a very different type of customer – one that is digital-first, and whose priorities and challenges have transformed at breakneck speed. A digital-first strategy is therefore essential to optimize your marketing materials, better understand key user segments, and deliver personalized services at scale using zero and first-party data.

Join thought-leaders from Salesforce and other like-minded industry peers for an open and engaging discussion on data-driven, digital-first marketing strategies and what best-in-class organizations are doing to gain a competitive edge.

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Salesforce unites your marketing, sales, commerce, service, and IT teams from anywhere with Customer 360 — one integrated CRM platform that powers our entire suite of connected apps. With Customer 360, you can focus your employees on what’s important right now: stabilizing your business, reopening, and getting back to delivering exceptional customer experiences.