Digital-First Marketing in a Data-Driven World

Marketing - ROUNDTABLE
26th August 2022, America 11:00 - 12:30 EST

Why a data-driven, digital-first marketing strategy is essential to understanding your customer base and strengthening relationships.

For the vast majority of marketers, the events of 2020 and 2021 have changed nearly every facet of work. From the (overwhelmingly digital) channels they use to engage customers to their internal workflows, there’s not much that looks like its pre-pandemic self.

Yet despite the discomfort disruption may bring, marketers remain optimistic when it comes to the future of their jobs and their business impact. Case in point: 77% of marketers who took part in Salesforce’s annual State of Marketing Report last year said they felt their work provides greater value than it did in 2020, and 66% predicted further revenue growth at their respective companies over the coming 12 to 18 months.

The outlook is promising, but marketers have realized they’re now catering to a very different type of customer – one that is digital-first, and whose priorities and challenges have transformed at breakneck speed. A digital-first strategy is therefore essential to optimize your marketing materials, better understand key user segments, and deliver personalized services at scale using zero and first-party data.

Join thought-leaders from Salesforce and other like-minded industry peers for an open and engaging discussion on data-driven, digital-first marketing strategies and what best-in-class organizations are doing to gain a competitive edge.

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Event hosts

Johnny Pitts


Mark Rosato

Sr. Solution Engineer

About Salesforce

We bring companies and customers together.
Salesforce unites your marketing, sales, commerce, service, and IT teams from anywhere with Customer 360 — one integrated CRM platform that powers our entire suite of connected apps. With Customer 360, you can focus your employees on what’s important right now: stabilizing your business, reopening, and getting back to delivering exceptional customer experiences.

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Discussion topics


How is your organization leveraging its zero and first-party data to build a better understanding of the customer and strengthen relationships?


How do you identify your key customer segments and how are you personalizing services at scale?


How is your brand maintaining a level of consistent communication across all marketing channels?

Why Attend

Closed door, tailored conversations to benchmark, share and get better equipped to solve complex transformation projects.

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"Very engaging on the right topics and with the right people, I very much look forward to (attending more) in the future"
Alex Boehme, CTO, H&M Group
"Since the session I did have several of the attendees reach out to me. We were able to grow our networks, connect together, share experiences, and I look forward to continuing those dialogs into the future"
Jeffrey Johnson, Vice President, Chief Information Security Officer and Chief Security Officer, Siemens Health Affairs for North America
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Dr Brian Letort, Fellow & Chief Enterprise Architect, Northrop Grumman
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David Kidder, CEO & Co-Founder, Bionic
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Margaret Bond, Director of Cyber Security, Numotion
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Marty Sprinzen, Founder & CEO, Vantiq

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Collaborate and network to gain expertise and experience on how to best act and succeed


In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges

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