Marketing - ROUNDTABLE

Digital-First Marketing in a Data-Driven World

26th August 2022, America 11:00 - 12:30 EST
IN PARTNERSHIP

Why a data-driven, digital-first marketing strategy is essential to understanding your customer base and strengthening relationships.

For the vast majority of marketers, the events of 2020 and 2021 have changed nearly every facet of work. From the (overwhelmingly digital) channels they use to engage customers to their internal workflows, there’s not much that looks like its pre-pandemic self.

Yet despite the discomfort disruption may bring, marketers remain optimistic when it comes to the future of their jobs and their business impact. Case in point: 77% of marketers who took part in Salesforce’s annual State of Marketing Report last year said they felt their work provides greater value than it did in 2020, and 66% predicted further revenue growth at their respective companies over the coming 12 to 18 months.

The outlook is promising, but marketers have realized they’re now catering to a very different type of customer – one that is digital-first, and whose priorities and challenges have transformed at breakneck speed. A digital-first strategy is therefore essential to optimize your marketing materials, better understand key user segments, and deliver personalized services at scale using zero and first-party data.

Join thought-leaders from Salesforce and other like-minded industry peers for an open and engaging discussion on data-driven, digital-first marketing strategies and what best-in-class organizations are doing to gain a competitive edge.

Apply to attend

Event hosts

Johnny Pitts

RVP

Mark Rosato

Sr. Solution Engineer

About Salesforce

We bring companies and customers together.
Salesforce unites your marketing, sales, commerce, service, and IT teams from anywhere with Customer 360 — one integrated CRM platform that powers our entire suite of connected apps. With Customer 360, you can focus your employees on what’s important right now: stabilizing your business, reopening, and getting back to delivering exceptional customer experiences.

Find out more

Discussion topics

1

How is your organization leveraging its zero and first-party data to build a better understanding of the customer and strengthen relationships?

2

How do you identify your key customer segments and how are you personalizing services at scale?

3

How is your brand maintaining a level of consistent communication across all marketing channels?

Blobs background

Why Attend

Closed door, tailored conversations to benchmark, share and get better equipped to solve complex transformation projects.

Experience shared learning

Meet industry leading like-minded executives tackling similar initiatives.

Benchmark with your industry peers

Discover and network to gain expertise and experience on how to best act and succeed.

Accelerate your projects

Accelerate In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges.

"It's not a business of selling, it's a business of sharing. And so GDS helps create the environment to share with trust."
David Kidder, CEO & Co-Founder, Bionic
"The roundtables were really valuable sessions."
Mike Welna, Senior Information Security Director, Boys Town
"I made quite a few contacts that will be beneficial to me."
Margaret Bond, Director of Cyber Security, Numotion
"This is not your typical zoom. This is a lot more innovative. The look and feel is far more advanced than what I've seen before. "
Marty Sprinzen, Founder & CEO, Vantiq

Trusted by

We host global organizations with the conversations that matter. That’s why we’re trusted by these top brands.

Virtual event benefits

Solve key challenges and ensure relevant discussions connect with outcomes efficiently and at pace.

Meet

Access to industry leading like-minded executives tackling similar initiatives

Discover

Collaborate and network to gain expertise and experience on how to best act and succeed

Accelerate

In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges

Have a question…

How long does a digital roundtable take to complete?
How much does a roundtable cost to attend?
I'm not a senior executive, can I still register?
Blobs background

Apply to attend

Meet with fellow industry leaders and solve today’s greatest business challenges.

Thank you for your interest. One of the team will be in touch soon.