Just how realistic is it to actually know your customer? It’s a valid question. Because while there will always be opportunities to engage with customers and potential customers in a one-to-one, live and in-person capacity, the majority of your engagement as marketers is going to be oriented around the data that you have. And whether that is zero-party, first-party or third-party data, it is ultimately information you know about someone, not something you experienced together.

As marketers, you need to understand your customers. And to truly understand them, you need to accumulate, interpret and apply data in order to drive the outcomes you are setting out to accomplish. Data is the lifeblood of the modern customer relationship. So how do we get better at harvesting and using this critical resource?

Join Zeta Global and a select group of your marketing peers to find out how to shift the narrative around customer data at your organization, and leverage analytics to drive greater insights.

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world