Getting closer to your customer: how to unlock the power of insights

13 February 2024, America 11:30 am - 1:00 pm EST

How can you better understand your customer with insights and data?

Just how realistic is it to actually know your customer? It’s a valid question. Because while there will always be opportunities to engage with customers and potential customers in a one-to-one, live and in-person capacity, the majority of your engagement as marketers is going to be oriented around the data that you have. And whether that is zero-party, first-party or third-party data, it is ultimately information you know about someone, not something you experienced together.

As marketers, you need to understand your customers. And to truly understand them, you need to accumulate, interpret and apply data in order to drive the outcomes you are setting out to accomplish. Data is the lifeblood of the modern customer relationship. So how do we get better at harvesting and using this critical resource?

Join Zeta Global and a select group of your marketing peers to find out how to shift the narrative around customer data at your organization, and leverage analytics to drive greater insights.

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Event host

Kara Trivunovic

Group Vice President, Strategic Solutions
Kara is the Group Vice President, Strategic Services with Zeta and with over two decades of experience as a find out more

About Zeta

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world

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Discussion topics

What challenges do you face in sourcing data about your customers today?

How do you leverage analytics to infer customer needs from your data?

Which strategies, tools and channels are proving effective in putting your customer at the center of your brand experience?

Why Attend

Closed door, tailored conversations to benchmark, share and get better equipped to solve complex transformation projects.

Experience shared learning

Meet industry leading like-minded executives tackling similar initiatives.

Benchmark with your industry peers

Discover and network to gain expertise and experience on how to best act and succeed.

Accelerate your projects

Accelerate In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges.

"Very engaging on the right topics and with the right people, I very much look forward to (attending more) in the future"
Alex Boehme, CTO, H&M Group
"Since the session I did have several of the attendees reach out to me. We were able to grow our networks, connect together, share experiences, and I look forward to continuing those dialogs into the future"
Jeffrey Johnson, Vice President, Chief Information Security Officer and Chief Security Officer, Siemens Health Affairs for North America
"A great mixture of good topics, great technology, very engaging and having some leading experts in the field being there"
Dr Brian Letort, Fellow & Chief Enterprise Architect, Northrop Grumman
"It's not a business of selling, it's a business of sharing. And so GDS helps create the environment to share with trust."
David Kidder, CEO & Co-Founder, Bionic
"The roundtables were really valuable sessions."
Mike Welna, Senior Information Security Director, Boys Town
"I made quite a few contacts that will be beneficial to me."
Margaret Bond, Director of Cyber Security, Numotion
"This is not your typical zoom. This is a lot more innovative. The look and feel is far more advanced than what I've seen before. "
Marty Sprinzen, Founder & CEO, Vantiq

Digital event benefits

Solve key challenges and ensure relevant discussions connect with outcomes efficiently and at pace.


Access to industry leading like-minded executives tackling similar initiatives


Collaborate and network to gain expertise and experience on how to best act and succeed


In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges

Apply to attend

Meet with fellow industry leaders and solve today’s greatest business challenges.

Thank you for your interest. One of the team will be in touch soon.

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