Measure your way to success: Insights from top marketers on navigating the digital landscape
How should marketing leaders be thinking about branding in our evolving digital landscape?
Metrics do matter. They help determine the success of key marketing activities, validate that business goals are being met, and establish operational discipline. However, with marketing budgets getting more and more scrutinized during these times of uncertainty, tough decisions need to be made on where to allocate resources, assets, and budget.
To provide a full accounting of marketing’s impact these days, executives must be able to see all roles and contributions. This includes the efficiency and effectiveness of campaigns, the role of marketing programs across the sales funnel, brand value, and the impact of marketing-related activities in other functions.
Join thought leaders from LinkedIn, along with a group of your industry peers, as we discuss how leading marketers are thinking about today’s evolving digital landscape, and how best-in-class companies are measuring success in today's world.
About LinkedIn
LinkedIn is a business and employment-focused social media platform that works through websites and mobile apps. Launched on May 5, 2003, owned by Microsoft. The platform is primarily used for professional networking and career development, and allows job seekers to post their CVs and employers to post jobs.
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