How should marketing leaders be thinking about branding in our evolving digital landscape?
Metrics do matter. They help determine the success of key marketing activities, validate that business goals are being met, and establish operational discipline. However, with marketing budgets getting more and more scrutinized during these times of uncertainty, tough decisions need to be made on where to allocate resources, assets, and budget.
To provide a full accounting of marketing’s impact these days, executives must be able to see all roles and contributions. This includes the efficiency and effectiveness of campaigns, the role of marketing programs across the sales funnel, brand value, and the impact of marketing-related activities in other functions.
Join thought leaders from LinkedIn, along with a group of your industry peers, as we discuss how leading marketers are thinking about today’s evolving digital landscape, and how best-in-class companies are measuring success in today's world.
LinkedIn is a business and employment-focused social media platform that works through websites and mobile apps. Launched on May 5, 2003, owned by Microsoft. The platform is primarily used for professional networking and career development, and allows job seekers to post their CVs and employers to post jobs.
How can you find the right balance between performance and brand marketing?
How do you see the full impact of your campaigns across sales funnels and beyond?
Calling all marketers! How can you prove your worth to your business?
Access to industry leading like-minded executives tackling similar initiatives
Collaborate and network to gain expertise and experience on how to best act and succeed
In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges
All Meet the Boss events are completely free of charge.
In short, yes. However, please be aware that the majority of our events are for senior business leaders from the world’s leading organizations. You can of course always browse our content for free and engage on social media, as well as recommend your peers.