Measure your way to success: Insights from top marketers on navigating the digital landscape

21 March 2023, America 1:00 pm - 2:30 pm BST

How should marketing leaders be thinking about branding in our evolving digital landscape?

Metrics do matter. They help determine the success of key marketing activities, validate that business goals are being met, and establish operational discipline. However, with marketing budgets getting more and more scrutinized during these times of uncertainty, tough decisions need to be made on where to allocate resources, assets, and budget.

To provide a full accounting of marketing’s impact these days, executives must be able to see all roles and contributions. This includes the efficiency and effectiveness of campaigns, the role of marketing programs across the sales funnel, brand value, and the impact of marketing-related activities in other functions.

Join thought leaders from LinkedIn, along with a group of your industry peers, as we discuss how leading marketers are thinking about today’s evolving digital landscape, and how best-in-class companies are measuring success in today's world.

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About LinkedIn

LinkedIn is a business and employment-focused social media platform that works through websites and mobile apps. Launched on May 5, 2003, owned by Microsoft. The platform is primarily used for professional networking and career development, and allows job seekers to post their CVs and employers to post jobs.

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Discussion topics


How can you find the right balance between performance and brand marketing?


How do you see the full impact of your campaigns across sales funnels and beyond?


Calling all marketers! How can you prove your worth to your business?

Why Attend

Closed door, tailored conversations to benchmark, share and get better equipped to solve complex transformation projects.

Experience shared learning

Meet industry leading like-minded executives tackling similar initiatives.

Benchmark with your industry peers

Discover and network to gain expertise and experience on how to best act and succeed.

Accelerate your projects

Accelerate In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges.

"Very engaging on the right topics and with the right people, I very much look forward to (attending more) in the future"
Alex Boehme, CTO, H&M Group
"Since the session I did have several of the attendees reach out to me. We were able to grow our networks, connect together, share experiences, and I look forward to continuing those dialogs into the future"
Jeffrey Johnson, Vice President, Chief Information Security Officer and Chief Security Officer, Siemens Health Affairs for North America
"A great mixture of good topics, great technology, very engaging and having some leading experts in the field being there"
Dr Brian Letort, Fellow & Chief Enterprise Architect, Northrop Grumman
"It's not a business of selling, it's a business of sharing. And so GDS helps create the environment to share with trust."
David Kidder, CEO & Co-Founder, Bionic
"The roundtables were really valuable sessions."
Mike Welna, Senior Information Security Director, Boys Town
"I made quite a few contacts that will be beneficial to me."
Margaret Bond, Director of Cyber Security, Numotion
"This is not your typical zoom. This is a lot more innovative. The look and feel is far more advanced than what I've seen before. "
Marty Sprinzen, Founder & CEO, Vantiq

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Digital event benefits

Solve key challenges and ensure relevant discussions connect with outcomes efficiently and at pace.


Access to industry leading like-minded executives tackling similar initiatives


Collaborate and network to gain expertise and experience on how to best act and succeed


In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges

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Meet with fellow industry leaders and solve today’s greatest business challenges.

Thank you for your interest. One of the team will be in touch soon.