Reshaping marketing technology in a post-cookie era

5 December 2023, America 9:30 am - 11:00 am BST

How can you best prepare yourself to manage and adapt to new technologies while improving your data infrastructure?

When looking at the future of marketing technology, leaders tasked with managing and adapting to new technologies are often caught in a bind. Between ever- changing new privacy regulations, sunsetting of third-party cookies, experimentation with data clean rooms, and the explosion of Generative AI, CTOs and their teams are stretched too thin to deal with all of these things at once. Couple that with the ongoing talent drought needed to address these challenges and some days can feel like treading water just to keep the lights on.

The solutions lie in an improved data architecture to make your C-Suite and Compliance teams happy, an accelerated roadmap without increasing headcount, and getting real about identity after third-party cookies finally go away – not to mention how to determine which purported solutions will persist. So, where do we start?

Join Aqfer and a select group of likeminded executives as we discuss your current technology transformation challenges, as well as strategies, solutions, and insights at the forefront of technology transformation, addressing the challenges posed by new privacy regulations, the sunsetting of 3rd party cookies, data clean rooms, GenAI, and more.

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Event host

Daniel Jaye

Co-Founder and CEO
Daniel Jaye, Aqfer, Co-Founder and CEO -- Dan has provided strategic, tactical and technology advisory find out more

About Aqfer

Aqfer was founded in 2018 by ad tech stalwarts Dan Jaye and Raymie Stata. The two realized that companies in the Martech/Adtech industry tend to solve the same recognized and foundational challenges over and over again – those that are important but nonetheless table-stakes, important to solve but don’t create enterprise value. For many marketing solution providers, this revolves around the challenges of ingesting, unifying, and activating customer data. Aqfer’s founders used the knowledge they had to create a platform that exploited unique efficiencies that allow Aqfer to process massive amounts of data more efficiently and at a lower cost than other methods available. Companies like Annalect, Acxiom, Clear Channel, New York Post, and Acoustic process trillions of rows of data using Aqfer. One customer said that of all their strategic partners, Aqfer “adds the most value and is the most mission-critical.” Why? We add the most value because we work *with* our clients to develop and launch new marketing data-related products and solutions. We offer companies a lower-risk, lower-cost way to bring things to market by going from do-it-yourself to do-it-together. In short, you buy Aqfer to build your business faster, more affordably, more predictably, and with less risk.

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Discussion topics

How are you managing your data infrastructure today?

Over the last three years, have your costs for processing marketing and customer data, increased, decreased, or stayed the same? What do you think has caused this to happen?

Has your company found durable solutions for identity resolution once cookies are deprecated in Chrome? If not, what kind of impact do you expect this to have on your business?

Why Attend

Closed door, tailored conversations to benchmark, share and get better equipped to solve complex transformation projects.

Experience shared learning

Meet industry leading like-minded executives tackling similar initiatives.

Benchmark with your industry peers

Discover and network to gain expertise and experience on how to best act and succeed.

Accelerate your projects

Accelerate In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges.

"Very engaging on the right topics and with the right people, I very much look forward to (attending more) in the future"
Alex Boehme, CTO, H&M Group
"Since the session I did have several of the attendees reach out to me. We were able to grow our networks, connect together, share experiences, and I look forward to continuing those dialogs into the future"
Jeffrey Johnson, Vice President, Chief Information Security Officer and Chief Security Officer, Siemens Health Affairs for North America
"A great mixture of good topics, great technology, very engaging and having some leading experts in the field being there"
Dr Brian Letort, Fellow & Chief Enterprise Architect, Northrop Grumman
"It's not a business of selling, it's a business of sharing. And so GDS helps create the environment to share with trust."
David Kidder, CEO & Co-Founder, Bionic
"The roundtables were really valuable sessions."
Mike Welna, Senior Information Security Director, Boys Town
"I made quite a few contacts that will be beneficial to me."
Margaret Bond, Director of Cyber Security, Numotion
"This is not your typical zoom. This is a lot more innovative. The look and feel is far more advanced than what I've seen before. "
Marty Sprinzen, Founder & CEO, Vantiq

Digital event benefits

Solve key challenges and ensure relevant discussions connect with outcomes efficiently and at pace.


Access to industry leading like-minded executives tackling similar initiatives


Collaborate and network to gain expertise and experience on how to best act and succeed


In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges

Apply to attend

Meet with fellow industry leaders and solve today’s greatest business challenges.

Thank you for your interest. One of the team will be in touch soon.

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