Sales and Marketing Operations: The AI Revolution
How can organizations reimagine their sales and marketing approach with AI to increase pipeline acceleration and create a 360 view of the customer?
What would it take for you to confidently and repeatedly deliver effective campaigns targeted at the best opportunities within your target market – at the lowest possible cost? This means identifying your Total Addressable Market (TAM), developing your Ideal Customer Profile (ICP), and comparing your ICP throughout your TAM to determine which opportunities to focus on, then getting the right campaigns in front of the right targets at the right time – as efficiently as possible.
Doing this successfully means creating increasingly accurate, dynamic, and unified profiles of people, accounts and buying centres so you can properly prioritize, and target opportunities with data-driven assurance that we’re delivering the right message to the right people at the right time. But how do you get there?
Join Leadspace and a select group of revenue industry leaders to discuss your challenges, possible solutions and industry best practice on how AI can revolutionize your processes in this Meet the Boss virtual roundtable.
When working with huge volumes of data, the ability to validate and resolve companies and buyers at the enterprise, SMB, or even micro-business level is a challenge. Leadspace is purpose-built to help growing organizations effectively manage these data challenges. And we do it at scale for some of the most demanding B2B customers—Microsoft, Zoom Video, and Salesforce.
Resolving this challenge requires multi-source validation involving dozens of sources of both first- and third-party data. The Leadspace platform unifies all of this data into a B2B data graph that can host and rationalize billions of relationships and potentially trillions of data points down to the company- and buyer-level. This helps go-to-market teams easily navigate, segment, and activate across multiple digital channels to positively change the economics of their pipeline and deal conversion.
Are sales and marketing aligned with a shared strategy? Does one department take the lead over the other in defining strategy?
Is there a leader within your go-to-market teams who is trying to change or improve the performance?
Would they (or you!) define themselves as an AI change agent?
Experience shared learning
Meet industry leading like-minded executives tackling similar initiatives.
Benchmark with your industry peers
Discover and network to gain expertise and experience on how to best act and succeed.
Accelerate your projects
Accelerate In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges.
We host global organizations with the conversations that matter. That’s why we’re trusted by these top brands.
Virtual event benefits
Access to industry leading like-minded executives tackling similar initiatives
Collaborate and network to gain expertise and experience on how to best act and succeed
In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges
Have a question…
All Meet the Boss events are completely free of charge.
In short, yes. However, please be aware that the majority of our events are for senior business leaders from the world’s leading organizations. You can of course always browse our content for free and engage on social media, as well as recommend your peers.