Technology- ROUNDTABLE

Shaping Engagement in Life Sciences: Personalization and a Progressive Experience with HCPs and Patients

12th August 2022, America 11:00 - 12:30 BST
IN PARTNERSHIP

How can you bridge the gaps between HCPs and patients in terms of engagement, personalization, and a progressive experience?

The patient and Healthcare Providers’ (HCPs) experience landscape is evolving in line with the rapid acceleration in personalization, engagement, and the progressive experience. Companies must do more to deliver on the demands of their customers, from education, training, selling, relationship-building, loyalty, and trust at any point in that journey.

Cohesive and personalized omnichannel consumer experiences for HCPs and Patients are a major pain point for many businesses. According to a recent report from LEK, an undisclosed company was able to increase its target audience reach by 29% and engagement by 53% over the course of a 16-week period through an orchestrated campaign, strategy, and loop.

Join Salesforce as we discuss real-time personalization and next best action, data integration for engagement, campaign optimization and sales and marketing insights. Share your own experiences and discuss best practices with select industry peers in this Meet the Boss roundtable.

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Event hosts

Ben Seyden

Executive Strategist, Healthcare and Life Sciences

Kurra Weidmyer

Director, Business Consulting & Digital Transformation Strategist, Healthcare & Life Sciences
A passionate marketing leader and seasoned strategic thinker, with over 15 years of experience as a marketing find out more

Salesforce

We bring companies and customers together.
Salesforce unites your marketing, sales, commerce, service, and IT teams from anywhere with Customer 360 — one integrated CRM platform that powers our entire suite of connected apps. With Customer 360, you can focus your employees on what’s important right now: stabilizing your business, reopening, and getting back to delivering exceptional customer experiences.
Find out more www.salesforce.com

Discussion topics

1

How are you personalizing your omnichannel consumer experience?

2

What B2B, B2B, or D2C real-time personal engagement strategy are you implementing?

3

Do you have a 360-degree view of patients in the system, from education, training, selling, relationship-building, loyalty, and trust?

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Why Attend

Closed door, tailored conversations to benchmark, share and get better equipped to solve complex transformation projects.

Experience shared learning

Meet industry leading like-minded executives tackling similar initiatives.

Benchmark with your industry peers

Discover and network to gain expertise and experience on how to best act and succeed.

Accelerate your projects

Accelerate In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges.

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Virtual event benefits

Solve key challenges and ensure relevant discussions connect with outcomes efficiently and at pace.

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Access to industry leading like-minded executives tackling similar initiatives

Discover

Collaborate and network to gain expertise and experience on how to best act and succeed

Accelerate

In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges

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Meet with fellow industry leaders and solve today’s greatest business challenges.

Thank you for your interest. One of the team will be in touch soon.