Shaping Engagement in Life Sciences: Personalization and a Progressive Experience with HCPs and Patients
Technology- ROUNDTABLE
How can you bridge the gaps between HCPs and patients in terms of engagement, personalization, and a progressive experience?
The patient and Healthcare Providers’ (HCPs) experience landscape is evolving in line with the rapid acceleration in personalization, engagement, and the progressive experience. Companies must do more to deliver on the demands of their customers, from education, training, selling, relationship-building, loyalty, and trust at any point in that journey.
Cohesive and personalized omnichannel consumer experiences for HCPs and Patients are a major pain point for many businesses. According to a recent report from LEK, an undisclosed company was able to increase its target audience reach by 29% and engagement by 53% over the course of a 16-week period through an orchestrated campaign, strategy, and loop.
Join Salesforce as we discuss real-time personalization and next best action, data integration for engagement, campaign optimization and sales and marketing insights. Share your own experiences and discuss best practices with select industry peers in this Meet the Boss roundtable.
Event hosts
Ben Seyden
Kurra Weidmyer
Salesforce
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