Veeva CRM migration: implications, opportunities, options

14 February 2024, Europe 3:00 pm - 4:30 pm CEST

Veeva’s transition from as its underlying CRM platform has significant implications for present and future customers. What are they, what opportunities result from this change, and what are the options for maximizing your business value? And on the downside, what are the risks?

For many in the pharmaceutical industry, their customer engagement solution has been based on Veeva iRep + However, the termination of Veeva Systems’ partnership with Salesforce holds significant implications for the pharma customer engagement landscape. As of September 2025, Veeva will be offering its own proprietary CRM solution to new installations; existing Veeva customers have until 2030 to transition from Salesforce to the Veeva CRM.

For companies that rely on Veeva to support their customer engagement, there are many implications to consider, risks to mitigate, and opportunities to explore. According to Animesh Ghandi, Gartner’s Life Sciences Industry Analyst, “It is crucial for life science CIOs to seize this opportunity and reevaluate their CRM solutions, ensuring they effectively enhance revenue, minimize costs, and foster customer engagement and satisfaction.” But what does this entail, and where do we start?

Join Pitcher and a select group of likeminded executives as we discuss the “divorce” between Veeva and Salesforce including your concerns, the risks involved, as well as the positive aspects and opportunities that lie ahead.

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About Pitcher

Pitcher provides the platform of choice for end-to-end sales enablement for pharmaceutical and other regulated industries, with customers in 140 countries. Customers rely on Pitcher’s omnichannel, end-to-end unified sales enablement platform to streamline selling, increase management visibility, deliver closed-loop marketing capabilities, and ensure full compliance regardless of communication channel. Pitcher customers achieve commercial excellence and significantly increased ROI. Based in Zürich, Switzerland and Denver, Colorado USA, Pitcher serves customers from offices in the US, Europe, and Asia.

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Discussion topics

What implications do you foresee from the separation of Veeva and Salesforce?

What are your options for maximizing business value? Which options are you considering?

What are the biggest risks and/or concerns you have about what comes next?

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Closed door, tailored conversations to benchmark, share and get better equipped to solve complex transformation projects.

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Meet industry leading like-minded executives tackling similar initiatives.

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Alex Boehme, CTO, H&M Group
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Jeffrey Johnson, Vice President, Chief Information Security Officer and Chief Security Officer, Siemens Health Affairs for North America
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Dr Brian Letort, Fellow & Chief Enterprise Architect, Northrop Grumman
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David Kidder, CEO & Co-Founder, Bionic
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Mike Welna, Senior Information Security Director, Boys Town
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Margaret Bond, Director of Cyber Security, Numotion
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Marty Sprinzen, Founder & CEO, Vantiq

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Solve key challenges and ensure relevant discussions connect with outcomes efficiently and at pace.


Access to industry leading like-minded executives tackling similar initiatives


Collaborate and network to gain expertise and experience on how to best act and succeed


In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges

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Meet with fellow industry leaders and solve today’s greatest business challenges.

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