Winning Strategies to Compete on Amazon
IT - ROUNDTABLE
How can you boost your product search discovery and sales rank?
As more brands and retailers expand their presence across the digital shelf, competition for shoppers' attention will continue to grow in tandem. And, in this eCommerce landscape, Amazon can no longer be ignored: it accounts for more than 1 in 4 Euros spent online and 80% of consumers search on Amazon before purchasing products.
By no small coincidence, of the top-10 products by sales on Amazon, 71% have A+ content on Amazon. This is backed by Salsify's recent report, "Content Advantage: How Improvements to the Product Page Help Brands Succeed on Amazon," which analyzed over 14,000 products across all major product categories in the U.K., France, and Germany, and outlined the most important parts of a product page for boosting product search discovery and sales rank.
It's simple: Great product content can make or break a sale on Amazon.
So, how can you ensure your products stand out on Amazon against your competition? What are the essential elements of a winning product page? How can you develop conversion-driving product pages on Amazon?
Join Salsify and a select panel of likeminded industry executives as we discuss not only your challenges with your product data management but the solutions to help empower your data team.
Event host
Justin King
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